Tag Archive for: Partnership
Absolut & Kahlúa partner with Sabrina Carpenter
Absolut & Kahlúa, the power pair behind the Espresso Martini, have joined forces with Sabrina Carpenter to mix things up this holiday season. Known for her…
Smirnoff announces appointment of Troye Sivan as Global 'Chief Vibes Officer'
Smirnoff, the world's No.1[2] vodka brand, is announcing the appointment of GRAMMY®-nominated global star Troye Sivan as its new 'Chief Vibes OFFicer' (CVO), marking…
Grey Goose® Vodka and Frances Tiafoe Celebrate the US Open in Style
Today, GREY GOOSE® vodka, the official vodka of the US Open for 18 years and star of the tournament's signature Honey Deuce™ cocktail, is proud to announce…
Pepsi® Announces Football Star Jack Grealish as Global Brand Ambassador in Multi-Year Partnership
Pepsi has unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal.
Jack will take centre stage in Pepsi's soon-to-be-announced…
David Guetta Announces Partnership with Lyre’s Non-Alcoholic Spirits
Lyre’s, the #1 trending Non-Alcoholic Spirits brand, announces its partnership with the world’s #1 DJ David Guetta, with the mission to change the way the world…
Saúl "Canelo" Álvarez Brings VMC Tequila-Based Canned Cocktails to U.S.
The fastest-growing spirit in the US1 has a new contender: VMC, a ready-to-drink tequila-based canned cocktail born from a partnership between world champion boxer…
US Open and Aperol® begin new partnership in 2023
The USTA announced that Aperol®, the iconic Italian Aperitivo, has signed on as an official partner of the US Open, beginning with the 2023 event.
"We are delighted…
Bombay Sapphire Partners With Artists To Transform London's Iconic Bars
Visual artists Tishk Barzanji and Shaquille-Aaron Keith are set to take over renowned London bars Sketch and Silverleaf this summer with their creative visions,…
Heineken® announced as title race partner for the FORMULA 1 LAS VEGAS GRAND PRIX 2023
The world's most anticipated F1® race, next year's clash in Las Vegas, has been officially announced as the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX 2023.…
Jack Daniel’s and McLaren Racing Announce New Partnership
Jack Daniel’s and McLaren Racing announced today a multi-year partnership making Jack Daniel’s Tennessee Whiskey an Official Partner of the McLaren Formula 1…
PepsiCo and AQUA Carpatica Announce Strategic Relationship
PepsiCo, Inc. (NASDAQ: PEP) announced it has entered into a strategic agreement with premium Romanian spring water AQUA Carpatica under which PepsiCo will own a…
LeBron James and LIFEWTR Unveil Purpose-Driven Partnership
NBA icon, businessman and philanthropist LeBron James is regarded as one of sports' most influential figures of all time with his community-based contributions leaving…
Japanese Composer & Rock Star YOSHIKI Partners with Coca-Cola Japan, Launches Two New Energy Drinks
Iconic Japanese rock star and leader of X JAPAN, YOSHIKI, partners with Coca-Cola Japan to launch two new YOSHIKI-inspired energy drinks Real Gold X and Real Gold…
Amber Beverage Germany signs distribution deal with Diversa
Following the establishment of its own distribution company in November 2021, the global spirits company Amber Beverage Group (ABG) has signed a distribution agreement…
Southern Glazer’s Expands Distribution Relationship With Phillips Distilling Company
Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol— announced that it is expanding its distribution…
BOMBAY SAPPHIRE® Named The Official Spirit Partner of Jean-Michel Basquiat
BOMBAY SAPPHIRE® and the Basquiat Estate are proud to announce a partnership, naming the world's number one premium gin as the "Official Spirits Partner" of the…
GREY GOOSE® Vodka Named 'The Official Spirit Partner Of The 64th Annual GRAMMY Awards®'
22Just ahead of tomorrow's highly-anticipated GRAMMY Awards® nominations, GREY GOOSE and the Recording Academy® are proud to announce a new multi-year partnership,…
US: Empire State Building Partners With Bronx Brewery
Prost! In its 90th year, the Empire State Building (ESB) has much to toast to as it brings Oktoberfest to its iconic 86th Floor Observatory with Bronx Brewery every…
Timex x Coca-Cola Make Time for Unity with Release of Limited-Edition Capsule Collection
Timex®, a world leader in watchmaking and craftmanship, released a limited-edition collection of vintage-inspired watches, in partnership with Coca-Cola®. The…
BrewDog partners with Asahi Japan to create Japanese Joint Venture
BrewDog, a leading independent craft brewer, is pleased to announce the launch of a joint venture in Japan with Asahi Breweries. Ltd (“Asahi Japan”), which will…
MARTINI® captures Moments of Joy as friends reunite across the world
MARTINI®, the world’s leading vermouth brand and photographer and film director, Greg Williams are coming together to curate a once in a lifetime digital photography…
The Sexton Single Malt Named as the Official Whiskey of "The Walking Dead"
America's best-selling Irish malt, The Sexton® Single Malt, announces its designation as The Official Whiskey of AMC Networks' groundbreaking series, The Walking…
Pepsi® Zero Sugar Teams Up With CC Sabathia To Bring Local Bronx Community Organization To Baseball's Biggest Stage
Former Yankees pitcher CC Sabathia knows a thing or two about being center stage at Yankee Stadium. Now, with the help of Pepsi® Zero Sugar, he's showing local…
US: Kill Cliff Launches Tekilla Kiwi with MMA Superstar Israel Adesanya
Fresh off his title defense for the middleweight belt in the UFC, Israel Adesanya has partnered with Kill Cliff to become the first UFC fighter to have his own energy…
Captain Morgan Links Up with Ben Baller to Lend its Original Flavor to an Exclusive Chain Collection
Captain Morgan is announcing today an official partnership with Ben Baller, one of pop culture's most iconic jewelers and entrepreneurs. As part of the collaboration,…
Jamba® Partners with Ashley Tisdale to Introduce Two New Iced Beverages
With the back-to-school season approaching and many offices opening their doors, it's fair to say that most Americans are relearning how to successfully tackle their…
¡Es Jose Time! Miller Lite And J Balvin Announce Partnership
Today, Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing "Es Jose Time," a partnership and campaign featuring Jose's take on Miller Time.…
The Boston Beer Company partners with PepsiCo for US launch of New "HARD MTN DEW" alcoholic offering
The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston…
Sipsmith Celebrates Partnership With Wimbledon In The U.S. By Launching Limited Edition Strawberry Smash
Sipsmith London, the Official Gin Partner of The Championships, Wimbledon, today announced the U.S. release of Sipsmith Strawberry Smash, a limited edition gin handcrafted…
Mount Gay Rum Partners With 4ocean To Help Protect The Ocean
Mount Gay, the world's oldest running rum distillery dating back to 1703, announces a new partnership with 4ocean, one of the world's leading ocean conservation…
US: Clausthaler Non-Alcoholic Premium Beer Expands Relationship With Andretti Autosport
Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, the leading German brewing group, announced today that it has expanded its…
David Guetta joins forces with Tuborg OPEN to unite fans across the world with new track, 'Get Together'
David Guetta has teased his new single ‘Get Together’ today as part of an exciting partnership with Danish beer brand Tuborg. The full track will drop on Friday…
USA: Terlato Wines Strengthens Distribution With Southern Glazer’s Wine & Spirits
Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol— announced that Terlato Wines, a fourth generation…
Amstel ULTRA® Serves Up Global Partnership with Tennis Star, Rafael Nadal
Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product…
Carlsberg consolidates its partnership with Avantium
Carlsberg has decided to join the PEFerence consortium as a partner in the development of the biobased PEF material. This new partnership underpins Carlsberg’s…
Constellation Brands modernizes U.S. Route to Market through expanded relationship with Southern Glazer's Wine & Spirits
Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today a future-focused evolution of its domestic wine and spirits…
JAY-Z sells 50 percent of Armand de Brignac champagne brand to Moët Hennessy
Moët Hennessy, the world leader in luxury wines and spirits is pleased to announce a partnership with Shawn JAY-Z Carter through the acquisition of a 50% stake…
Carlsberg Marston’s Brewing Company to trial glass bottles with up to 90% lower carbon impact
The partnership with glass bottle supplier, Encirc, allows Carlsberg Marston’s Brewing Company to take another step towards Carlsberg Group’s ZERO carbon footprint…
USA: Award-winning rooster Rojo Tequila secures new importer in the US
Global spirits company Amber Beverage Group (ABG) has expanded its partnership with US importer of alcoholic beverages, California-based Pacific Edge Wine &…