Tag Archive for: Heineken
Heineken® 0.0 Launches Limited Edition "L0VE.L0VE" Cans
Today, Heineken, the leader in zero alcohol beer, announced it will be transforming its category-leading Heineken 0.0 in a nod to a 0-0 tennis score, celebrating…
HEINEKEN Acquires Stake in Ellie Goulding’s ready-to-drink brand SERVED
HEINEKEN UK has acquired a significant minority stake in SERVED, the award-winning ready-to-drink brand, co-owned by Ellie Goulding, for an undisclosed sum.
SERVED…
HEINEKEN completes exit from Russia
HEINEKEN N.V. announces completion of the transaction to sell its Russia operations to Arnest Group. The transaction has received all the required approvals and…
Desperados offers refreshing take on true flavours of Christmas with launch of festive beer
It’s that time of year again. The Christmas lights are up, the weather is getting colder, the pile of presents under the tree grows, and plans for people to come…
Heineken® announced as title race partner for the FORMULA 1 LAS VEGAS GRAND PRIX 2023
The world's most anticipated F1® race, next year's clash in Las Vegas, has been officially announced as the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX 2023.…
Desperados enters hard seltzer market with launch of Alcoholic Sparkling Water
Desperados today steps into the hard seltzer market with the launch of new Desperados Alcoholic Sparkling Water in the Netherlands. With beer at the brand’s core,…
Heineken launches first virtual beer brewed in the virtual world: Heineken Silver
Heineken® launched its first, brand new, virtual beer, Heineken® Silver, exclusively in its virtual brewery within the immersive digital platform, Decentraland.
In…
GlobalData: Heineken’s premium range flourish amid high consumer price inflation
Following last week's (February 16, 2022) release of Heineken’s trading results, Ethan Elliott Maddison, Beverage Analyst at GlobalData, a leading data and analytics…
GlobalData: Heineken’s Q3 sales impacted by renewed wellbeing trends following COVID-19 pandemic
Following today’s release of Heineken’s quarter three trading results; Holly Inglis, Beverages Analyst at GlobalData, a leading data and analytics company, offers…
Heineken® has collaborated with actor Daniel Craig to create the ‘Worth The Wait’ commercial
Heineken® today reveals a new commercial concepted in collaboration with Daniel Craig called ‘Worth The Wait’, which celebrates the highly anticipated release…
Premium Wheat beer brand Edelweiss launches in Asia
HEINEKEN has embarked on an adventure with its wheat beer brand, Edelweiss, launching in new markets and introducing its first global TV campaign for the brand.
Edelweiss…
Heineken® unveils new UEFA and Motorsports partnerships
The hope, the cheers, the suspense, the celebration - and having the very best of times before, during and after a sports event… it’s what fans want, now more…
India’s United Breweries becomes part of the HEINEKEN group
Heineken N.V. announces that, following United Breweries Limited’s (UBL) annual general meeting on 29 July 2021, it has obtained control of UBL in India. This…
The Heineken ‘Greener Bar’ launches at the 2021 Heineken London E-Prix
Global beer brand and London E-Prix race title sponsor Heineken® is unveiling its first sustainable bar concept, the Heineken® Greener Bar as part of its wider…
Heineken with 'Enjoy the Rivalry' campaign for UEFA EURO 2020 partnership
Heineken® is launching a new global campaign showcasing its UEFA EURO 2020™ partnership, entitled ‘Enjoy the Rivalry’. The full through the line campaign…
Ongoing COVID-19 uncertainty in Europe to hinder Heineken's full growth aspirations, says GlobalData
Following today's news (21 April) that Heineken has released its Q1 2021 financials; Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company,…
Amstel ULTRA® Serves Up Global Partnership with Tennis Star, Rafael Nadal
Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product…
HEINEKEN aims to be carbon neutral in production by 2030 and full value chain by 2040
HEINEKEN today announced a new ambition to decarbonise its own production by 2030 and its full value chain by 2040. This is the first in a series of refreshed Brew…
Desperados launches world’s first dance-powered app to support Europe’s nightlife Industry
With thousands of nightclubs currently closed across the world, Desperados is calling on partygoers around the world to unite in support of the clubs they love with…
Heineken launches hard seltzer Pure Piraña across Europe
Pure Piraña, a global hard seltzer brand, is getting ready to expand into Europe. Following the launch in Mexico and New Zealand last year, Pure Piraña is poised…
Heineken N.V. announces CFO succession
HEINEKEN today announced that after a successful tenure as Chief Financial Officer and member of the Executive Board, Laurence Debroux and the Supervisory Board…
Heineken, The Coca-Cola Company and the Coca-Cola System in Brazil announce redesigned distribution partnership
The Coca-Cola Company and the Coca-Cola System in Brazil have reached an agreement (the “Agreement”) to redesign their longstanding distribution partnership…