Tag Archive for: Hard Seltzer

Served
RTD

HEINEKEN Acquires Stake in Ellie Goulding’s ready-to-drink brand SERVED

HEINEKEN UK has acquired a significant minority stake in SERVED, the award-winning ready-to-drink brand, co-owned by Ellie Goulding, for an undisclosed sum. SERVED…
Recipes

Boozy Twist On The Mexican Shaved Ice Classic: Topo Chico Hard Seltzer Raspados

Sick of froze, chardonnay, and canned cocktail concoctions? Reach for something cooler this August with these authentic raspado recipes made with Topo Chico Hard…
White Claw® Hard Seltzer
New Product

USA: White Claw® Hard Seltzer Totally Reinvents Lemonade with Launch of REFRSHR™

White Claw®, the leader in the Hard Seltzer category, is introducing something entirely new: White Claw® Hard Seltzer REFRSHR™ Lemonade. With exotic, rare…
Vizzy Good Vibes
Hard Seltzer

Vizzy brings the good vibes with limited edition retrogade-inspired cans and good vibe kits

This week marks the start of Mercury in Retrograde, and that means the vibe is off. Be it missed connections, email blunders, or frazzled travel plans, Vizzy Hard…
Desperados Alcoholic Sparkling Water
New taste experience

Desperados enters hard seltzer market with launch of Alcoholic Sparkling Water

Desperados today steps into the hard seltzer market with the launch of new Desperados Alcoholic Sparkling Water in the Netherlands. With beer at the brand’s core,…
topo chico margartita hard seltzer
New Product

USA: Topo Chico Hard Seltzer is launching its new Margarita Hard Seltzer

Following the release of Topo Chico Ranch Water Hard Seltzer and the national brand expansion this year, Topo Chico Hard Seltzer is shaking up the seltzer category…
Vizzy Mimosa Hard Seltzer
New

With real orange juice and mimosa-inspired flavors: Vizzy releases Mimosa Hard Seltzer

In a world in desperate need of more brunch beverages and positive vibes, Vizzy Hard Seltzer is bringing two big announcements to the hard seltzer group chat –…
topo chico ranch water hard seltzer
New Product

USA: Topo Chico Hard Seltzer goes national, introduces Ranch Water

Topo Chico® Hard Seltzer is kicking off the new year with a bang by launching its highly anticipated Topo Chico Ranch Water Hard Seltzer in select regional markets…
topo chico hard seltzer glass bottles
Packaging

USA: Topo Chico Hard Seltzer® Debuts Glass Bottles

Molson Coors Beverage Company is giving Topo Chico Hard Seltzer drinkers something new to look forward to this holiday season with the launch of Topo Chico Hard…
Co-owner of SERVED

Ellie Goulding acquires significant stake in SERVED Hard Seltzer

Singer and songwriter Ellie Goulding has acquired a significant stake in the premium British hard seltzer brand SERVED. Ellie was introduced to Ryan and Dean…
moskovskaya hard seltzer
Digital Masterclass

Moskovskaya Vodka to host Global Academy “The Hard Seltzer”

Amber Beverage Group-owned Moskovskaya® Vodka, one of the oldest vodka brands in existence, will organize a virtual Global Academy called “The Hard Seltzer”…
pure pirana
Launch in Europe

Heineken launches hard seltzer Pure Piraña across Europe

Pure Piraña, a global hard seltzer brand, is getting ready to expand into Europe. Following the launch in Mexico and New Zealand last year, Pure Piraña is poised…
hard seltzer
Acquisition

Diageo acquires Far West Spirits LLC, owner of hard seltzer brand, Lone River Ranch Water

Diageo announces it has acquired Far West Spirits LLC, owner of the Lone River Ranch Water (‘Lone River’) brand. Lone River is a hard seltzer that takes inspiration…
shots
New Product

Moskovskaya® Vodka taps into booming Hard Seltzer category

Amber Beverage Group-owned iconic vodka brand Moskovskaya® Vodka has designed a new Moskovskaya Street hard seltzer inspired by the iconic Moscow Mule cocktail.…
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