Tag Archive for: Cocktail

Leo evers

De Kuyper Royal Distillers appoints Leo Evers as new CEO

De Kuyper Royal Distillers announces the retirement of its longstanding Chief Executive Officer, Mark de Witte, effective April 30, 2024. After a remarkable nine-year…
Served
RTD

HEINEKEN Acquires Stake in Ellie Goulding’s ready-to-drink brand SERVED

HEINEKEN UK has acquired a significant minority stake in SERVED, the award-winning ready-to-drink brand, co-owned by Ellie Goulding, for an undisclosed sum. SERVED…
VMC
Tequila

Saúl "Canelo" Álvarez Brings VMC Tequila-Based Canned Cocktails to U.S.

The fastest-growing spirit in the US1 has a new contender: VMC, a ready-to-drink tequila-based canned cocktail born from a partnership between world champion boxer…
Roxie Molson Coors
New product

Roxie: Molson Coors Beverage Company releases zero-proof canned cocktail

Has your Dry January started to feel like Drab January? Fear not. Just because you’re taking a break from the booze doesn’t mean you can’t let loose. Molson…
coca cola jack daniels
Global relationship

Coca-Cola and Brown-Forman to launch RTD Jack & Coke

Brown-Forman Corporation (NYSE: BFA) (NYSE: BFB) and The Coca-Cola Company (NYSE: KO) today announced a global relationship to debut the iconic Jack & Coke cocktail…
pashas
Pasha’s Persian Lemonade

Social Media Mixology Influencer Justin Pasha Launches Unique RTD Cocktail Partnering With Corebev

The Corebev Group announced the official release of its second product, Pasha's Persian Lemonade. The company is launching its first release in a proposed lineup…
bevy long drink
New Product

The Boston Beer Company Launches New "Bevy Long Drink"

The Boston Beer Company today announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the "Long Drink."…
bombay sapphire senses stirred campaign
New Campaign

BOMBAY SAPPHIRE Gin® Presents 'Senses Stirred' Campaign for BOMBAY & Tonic

Today, BOMBAY SAPPHIRE Gin®, the world's leading premium gin brand by volume and value, announces the debut of its first campaign film dedicated to the BOMBAY &…
fable cocktails
Alcohol-Alternative Cocktail Line

US: Meet Fable - The Non-Alcoholic, Premium Botanical Cannabis Cocktail

BKKB Ventures LLC announced today the launch of Fable, a line of four cannabis-infused botanical beverages, available for purchase this July in select California…
jim beam highball cans
New Product

Jim Beam® Releases Refreshing Ready-To-Drink Highball Cocktails

This spring, Jim Beam® is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim Beam® Classic Highball…
pepsico neon zebra
New Product

PepsiCo's Latest Innovation Neon Zebra™ Is Primed to Disrupt the Cocktail Mixer Category

PepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers with a vibrant personality that offers…
barman with cocktail
Partnership

USA: Molson Coors Partners With CKBG to Distribute RTD Cocktail, Superbird

Molson Coors Beverage Company (NYSE: TAP, TAP.A; TSX: TPX.B, TPX.A) announced a partnership with CKBG to distribute Superbird— a 100% blue agave tequila-based…
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