North America: PepsiCo Launches Soulboost™

PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients.

Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four delicious flavors and just 10 to 20 calories per 12 oz can:

• Lift your spirits with 200mg of panax ginseng to help support mental stamina. Available in two delicious flavors: Blueberry Pomegranate and Black Cherry Citrus.
• Ease your day with 200mg of L-theanine to help support relaxation. Also available in two delicious flavors: Blackberry Passionfruit and Strawberry Rose.
• Soulboost is the latest from PepsiCo’s innovation team, which analyzes data and insights in real time to identify emerging consumer trends and creates products to address those needs. When it comes to wellness, soulboost encourages consumers to do whatever works for them.

“Our world-class Research & Development team developed soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind—or both,” said Danielle Barbaro, Vice President, R&D at PepsiCo Beverages North America.

PepsiCo has developed an innovation process that allows the company to both innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.

“With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages—and the pandemic having increased people’s overall interest in wellness products—we knew it was time to introduce a game-changing product,” said Emily Silver, Vice President, Innovation & Capabilities at PepsiCo Beverages North America.

Soulboost further establishes PepsiCo as a leader in the enhanced water market, expected to reach $11.3 billion by 2027.1 It is a key addition to PepsiCo’s functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation.

Soulboost (www.getsoulboost.com) is available via e-commerce and in select natural retailers.

1 Grandview Research, 2020

Source: PepsiCo North America