Lavazza builds Europe’s first Professional Training Center in Lower Saxony

For weeks now, Lavazza Professional has been bustling with activity: chiseling, hammering and drilling. A state-of-the-art training center for business customers from the OCS and vending sectors is currently being built at the company’s site in Verden. Europe’s first Lavazza Professional Training Center is scheduled to open in September 2023.

For a quarter of a century, Lavazza Training Centers around the world have been teaching the fine art of coffee culture. In Verden, under the direction of coffee trainer Irina Lange, training courses will be offered and conducted for catering teams, sales teams, dealers, employees, OCS and vending partners, and direct customers. The offer is supplemented by Master Classes, which deal, among other things, with the different types of coffee preparation: From traditional to innovative, there is something for everyone. The new Lavazza Professional Training Center will thus become a true coffee campus, a point of reference for everyone involved in coffee.

Environment for creativity, learning and passion

“We invite you to discover the wonderful world of coffee under the guidance of our experts,” explains David Grössbauer, Marketing Director, Lavazza Professional Germany. “With the Training Center, we want to create an environment for creativity, learning and passion for genuine Italian coffee specialties. Our business customers and partners will have the unique opportunity in Europe to build up training and knowledge specifically for the OCS and vending sector in a Lavazza Training Center, so that together we can bring the wonderful world of coffee to the business world,” Grössbauer continues.

The family-owned company understands the importance of hands-on training to achieve coffee excellence. Previously intended primarily for the out-of-home sector, in the future Lavazza Professional business customers and partners will also have the opportunity to discover the world of coffee at Europe’s first Lavazza Training Center, experience the quality and variety of Lavazza specialty coffees, and receive further training to become coffee experts.

To coincide with the opening in the fall, a series of exciting events are planned around the diversity of coffee, from botany to coffee design and the art of preparing high-quality specialty coffees.

About Lavazza Group

Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with turnover of over € 2.7 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse.

It is active in all business sectors and has operations in 140 markets, with 8 manufacturing plants in 5 countries and about 5,500 collaborators all over the world. The Group’s global presence is the result of over 125 years of growth and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, with the goal of continuing to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup.

Lavazza Group has revolutionised coffee culture by investing continuously in research and development: from the intuition that marked the company’s earliest success – the coffee blend – to the development of innovative packaging solutions; from the first espresso sipped in Space to the dozens of industrial patents. The ability to be ahead of the times is also reflected in the focus on sustainability – economic, social and environmental – which has always been a benchmark for guiding corporate strategies. “Awakening a better world every morning” is the corporate purpose of Lavazza Group, with the aim of creating sustainable value for shareholders, collaborators, consumers and the communities in which it operates, combining competitiveness with social and environmental responsibility.

About Lavazza Professional

Lavazza Professional is part of the Lavazza Group and home of popular vending brand KLIX and OCS system FLAVIA. Lavazza Professional is a leader in vending in Europe, with offices based in the United Kingdom, France, Germany and production plants across all the geographies.

About the Lavazza Training Center

With the aim of promoting Italian coffee culture far beyond the borders of its home country, Lavazza has built up a network of training centers that is unique in the world since the first Training Center was founded in 1979. In over 50 centers in Europe, Australia, America and the Far East, experts are constantly working on innovations and the perfect caffè experience. In addition, Caffè lovers learn everything they need to know about their favorite beverage at the Training Centers: from the cultivation of the coffee plant and ideal preparation to the appealing presentation of Caffè specialties.

Website: https://www.lavazzapro.de

Source: Lavazza