Fiege to manage logistics for Beam Suntory Deutschland

Fiege is the new logistics partner of Beam Suntory Deutschland GmbH. Starting 1 July 2022, the logistics company based in Greven in Westphalia will take charge of warehouse logistics, value-added services, and transportation within Germany, but also to Austria as well as parts of France for Beam Suntory, a world leader in premium spirits.

The global beverage manufacturer Beam Suntory enjoys international esteem for its diverse portfolio of high-class bourbons, Japanese whiskies, single malt scotches, gins and cognac that includes such world-renowned brands as Jim Beam, Maker’s Mark, Courvoisier, Yamazaki, Laphroaig and Bowmore.

Expertise in spirits

“We have chosen Fiege as our logistics partner because we are convinced that we are a great fit on more than one level”, says Sebastian Schmitt, Senior Director International Sales & Operation Planning at Beam Suntory. “Fiege has years of experience in warehouse and distribution logistics for spirits to show for. Moreover, Fiege – just like Beam Suntory – greatly values sustainability. Here too, we wish to take crucial steps and pursue our goals together in the future.”

Logistics centre in Bocholt in the Münsterland region

Fiege processes the logistical operations for Beam Suntory on an area of roughly 10,000 square metres at its logistics centre in Bocholt, Münsterland which specialises in the handling of spirits. Hannes Streeck, Managing Director at Fiege for Fast Moving Consumer Goods, explains: “Our location in Bocholt is ideal not only because it is conveniently situated in the centre of Europe – and therefore perfectly for Beam Suntory – but also because it is here that we operate one of Europe’s largest excise warehouses. We are extremely pleased to have won over Beam Suntory as a customer from the premium spirits segment of world renown. We very much look forward to the path ahead of us that we will be sharing.”

About Fiege:

The Fiege Group, headquartered in Greven in Westphalia, is one of Europe’s most innovative logistics companies. With a workforce of over 23,000 at 133 locations in 16 countries, FIEGE operates on an international scale, covering core markets from everywhere in Europe all the way to Asia. Fiege is a fifth-generation family business and is considered a pioneer of contract logistics. Modular solutions for Logistics, Digital Services, Real Estate and Ventures form the essence of its business activities. In 2021, the Fiege Group generated 1.8 billion euros in turnover while overseeing beyond four million square metres of logistics space. www.fiege.com

About Beam Suntory Germany:

Beam Suntory Deutschland GmbH, based in Frankfurt, is one of the leading companies for marketing and sales of premium spirits on the German market. Among the company’s best-known brands is Jim Beam Bourbon, one of the most popular whisk(e)ys* in Germany and the No. 3 spirits brand*, with his family: Jim Beam White, Jim Beam Flavors, Jim Beam RTDs, Jim Beam Black, Jim Beam Double Oak, Jim Beam Single Barrel and Jim Beam Rye.

In addition to Jim Beam, the brand portfolio includes international whisk(e)y brands such as Maker’s Mark, Knob Creek, Laphroaig, Ardmore, Bowmore, Auchentoshan, Highland Park, Macallan, Teacher’s, Kilbeggan, Connemara, Yamazaki, Hakushu, Hibiki and Toki. The portfolio also includes well-known brands such as Courvoisier Cognac, Sipsmith Gin, Roku Gin, Larios Gin, Haku Vodka, Sourz Liqueur and Brugal Rum.

In November 2021, Beam Suntory Germany was awarded the Great Place to Work®** certification as an outstanding employer. Beam Suntory Germany is a wholly owned subsidiary of Beam Suntory Inc. www.beamsuntory.de

*Source: The Nielsen Company, LEH+DM+C&C, spirits without own brands incl. RTD, sales & revenue, MAT September 2021
**Source: Great Place to Work® study “Germany’s Best Employers 2021”, www.greatplacetowork.de/workplace/item/221

About Beam Suntory Inc:

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands and Courvoisier® cognac, as well as world renowned premium brands including Basil Hayden®, Knob Creek®, and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks® Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which includes its transformative sustainability strategy, Proof Positive.

Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Source: Fiege / Beam Suntory Germany