Desperados enters hard seltzer market with launch of Alcoholic Sparkling Water

Desperados today steps into the hard seltzer market with the launch of new Desperados Alcoholic Sparkling Water in the Netherlands. With beer at the brand’s core, Desperados is pouring some unusual on its portfolio with a hard seltzer crafted to ignite the tastebuds of those who crave new and unexpected experiences.

Desperados Alcoholic Sparkling Water offers a new taste experience, crafted with carbonated purified alcoholic water, a natural lime twist and an edge of tequila for a fiery yet fruity flavour at 99 calories*. Just like the flavours inside, Desperados Alcoholic Sparkling Water is created for those with a zest for life, making it an ideal drink for a generation of consumers chasing excitement around every corner.

Rutger van der Stegen, Global Marketing Manager for Desperados, said: “With playful experimentation at Desperados’ heart, we are excited to introduce a new innovation to ignite the tastebuds of those who crave the extraordinary in life. We created Desperados Alcoholic Sparkling Water in response to the evolving drinking habits of consumers who are looking for a fruity-yet-fresh beer alternative for any occasion. It is designed to sit alongside our wider product line, giving consumers the choice whether to enjoy an alcohol-free Desperados Virgin 0.0, Desperados Original or Desperados Alcoholic Sparkling Water.”

Desperados Alcoholic Sparkling Water is aimed at the modern generation of consumers who are increasingly conscious of their consumption habits and lifestyle choices, whilst also wanting to go for it in life. The zesty alcoholic alternative will initially be available in the Netherlands in one flavour, Lime Twist, with more exciting flavours joining the party in the future.

For more information about Desperados Alcoholic Sparkling Water, visit our website or check it out on social – #DesperadosAlcoholicSparklingWater #Desperados.

* Contains 4.5% alcohol; calories based on Desperados Alcoholic Sparkling Water 33cl can, please see can for full details.

About Desperados:

Born 20 years ago, Desperados is a distinctive combination of full-bodied lager with a boost of Tequila flavor, targeted to young adults. Since its origin, Desperados has been igniting the spirit of playful experimentation through innovative product launches, epic nights out and bold advertising. Desperados approach to creativity is the same as its approach to beer – a blend of the unexpected that goes beyond the obvious. Desperados has become an international success, now sold in 84 countries across the world. www.desperados.com

About HEINEKEN:

HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 80,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).

Source: Desperados