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kill cliff
Partnership

US: Kill Cliff Launches Tekilla Kiwi with MMA Superstar Israel Adesanya

Fresh off his title defense for the middleweight belt in the UFC, Israel Adesanya has partnered with Kill Cliff to become the first UFC fighter to have his own energy…
PepsiCo WaterAid
“Net Water Positive” by 2030

PepsiCo Announces "Net Water Positive" Commitment

PepsiCo, Inc. announced its ambition to become "Net Water Positive" by 2030, aiming to replenish more water than the company uses, which would place it among the…
dua lipa
Virtual Concert Series

Truly Hard Seltzer Launches 'Truly Inspired' Concert Series Featuring Artists Curated by Global Pop Icon Dua Lipa

Today, Truly Hard Seltzer, the fastest growing brand in the hard seltzer category, launched 'Truly Inspired', a summer virtual concert series, co-created and produced…
ben baller
Collaboration

Captain Morgan Links Up with Ben Baller to Lend its Original Flavor to an Exclusive Chain Collection

Captain Morgan is announcing today an official partnership with Ben Baller, one of pop culture's most iconic jewelers and entrepreneurs. As part of the collaboration,…
mezcal union
Acquisition

Diageo to acquire Casa UM

Diageo announces it has reached an agreement to acquire Mezcal Unión through the acquisition of Casa UM. Mezcal Unión was launched in 2011 by a group of Mexican…
j balvin
Miller Lite x J Balvin

¡Es Jose Time! Miller Lite And J Balvin Announce Partnership

Today, Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing "Es Jose Time," a partnership and campaign featuring Jose's take on Miller Time.…
hard mtn dew
Collaboration

The Boston Beer Company partners with PepsiCo for US launch of New "HARD MTN DEW" alcoholic offering

The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston…
sarah jessica parker
Award

Sarah Jessica Parker's Wine "Invivo X" Awarded Two Gold Medals

New York icon Sarah Jessica Parker and her wine brand Invivo X, SJP have come out on top at the 2021 New York International Wine Competition. With over 1400 wines…
Hand pouring cola soda drink from bottle to glass with ice cubes and lemon slices
Acquisition

Refresco to acquire three production facilities in the US from The Coca-Cola Company

Refresco, the world's largest independent bottler for retailers and A-brands in Europe and North America, today announces it has entered into an agreement with The…
bowmore aston martin
Limited Edition

Bowmore® Single Malt Scotch Whisky introduces Designed by Aston Martin collection

Bowmore® Islay Single Malt Scotch Whisky has unveiled the first range of its Designed by Aston Martin limited-edition collections exclusively in Global Travel Retail. The…
The hands holding bottles with beer and making cheers
Cooperation

India’s United Breweries becomes part of the HEINEKEN group

Heineken N.V. announces that, following United Breweries Limited’s (UBL) annual general meeting on 29 July 2021, it has obtained control of UBL in India. This…
glass of water
International digital campaign

Pernod Ricard launches its innovative new Responsible Party campaign: “Drink More…Water”

Pernod Ricard is today launching an innovative new international digital campaign through its Responsible Party initiative, aimed at tackling the issue of binge…
green hops
Acquisition

Constellation Brands makes ventures investment in adaptogen-infused HOP WTR

Constellation Brands, Inc., a leading beverage alcohol company, announced today it acquired a minority stake in HOP WTR, a non-alcoholic, calorie-free sparkling…
icecoffee
Collaboration

Nestlé and Starbucks to bring Ready-to-Drink coffee beverages to Southeast Asia, Oceania and Latin America

Nestlé and Starbucks Corporation today announced a new collaboration to bring Starbucks Ready-to-Drink (RTD) coffee beverages to select markets across Southeast…
Heineken Greener Bar
Sustainable solution for the events industry

The Heineken ‘Greener Bar’ launches at the 2021 Heineken London E-Prix

Global beer brand and London E-Prix race title sponsor Heineken® is unveiling its first sustainable bar concept, the Heineken® Greener Bar as part of its wider…
Encounter between land and sea

Caprisius Gin: Founder Luca Stabile about the official gin of the island of Capri

Caprisius Gin by Luca Stabile creates the perfect marriage between land and sea. The official gin of the island of Capri is made with local botanicals such as juniper,…
budweiser big
Partnership

Budweiser Introduces Limited-Edition Notorious B.I.G. Cans

The King of Beers is celebrating the King of New York and the late rapper’s legacy with The Notorious B.I.G. Tall Boy Budweiser cans and collectible merchandise.…
craft beer
Beer Market

GlobalData: "Craft beer is a budding contestant to disrupt traditional German beer industry"

Germany’s beer industry, a well-developed market that prides itself on its traditional brewing process, is being threatened by craft beer as consumers are becoming…
Survey

Mapped: Europe’s favourite cocktails to indulge in

One of our favourite indulgences is an alcoholic beverage after a tough day at work or to enjoy whilst socialising with friends. For many, having a cocktail is seen…
Catoctin Creek Range
With Evergreen Beverage

Catoctin Creek Distilling Company begins distribution to Canada

Catoctin Creek Distilling Co., The Virginia Rye Whisky ℠, announces its new partnership with Evergreen Beverage Canada, a national wine, beer and spirits distribution…
julien morel
100% Agave Tequila

A New Era Of Tequila - Julien Morel about "Volcán de mi Tierra"

Volcán de mi Tierra is the new premium tequila from Moët Hennessy. Aromatically, it lets the highlands and lowlands of the Mexican state of Jalisco merge with…
bill pullman budweiser
“Go Fourth, America”

Budweiser Partners with Actor Bill Pullman to Recreate Iconic Presidential Speech from Independence Day

Independence Day has always been a holiday of great pride, tradition and celebration in the United States, but it holds extra significance this year. The holiday…
sipsmith strawberry smash
Limited Edition

Sipsmith Celebrates Partnership With Wimbledon In The U.S. By Launching Limited Edition Strawberry Smash

Sipsmith London, the Official Gin Partner of The Championships, Wimbledon, today announced the U.S. release of Sipsmith Strawberry Smash, a limited edition gin handcrafted…
prosecco from vera wang
Partnership

Vera Wang’s New Prosecco, PARTY, to be Distributed by Southern Glazer’s Wine & Spirits

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—announced that it has been selected to be the…
ritual rum alternative
New Product

U.S.: Ritual Zero Proof Launches Rum Alternative

Ritual Zero Proof has led the U.S. non-alcoholic sector since its launch in September 2019 with the first American-made spirit alternatives. After expanding their…
Co-owner of SERVED

Ellie Goulding acquires significant stake in SERVED Hard Seltzer

Singer and songwriter Ellie Goulding has acquired a significant stake in the premium British hard seltzer brand SERVED. Ellie was introduced to Ryan and Dean…
third aura beer app
Augmented reality concept

Australia: 50 Craft Beer Brands Bring Interactive Packaging to Life

Interactive, storytelling packaging will become a reality for the craft beer industry this year, with the release of Beerscans, an augmented reality concept for…
Interview ADRIATICO
Made in Italy

ADRIATICO: Jean-Robert Bellanger about his Amaretto

The creation of spirits is often associated with a formative experience. This is also the case with ADRIATICO Amaretto – and it is truly Italian. It all began…
bruno mars rum
Ultra-Premium Rum Line

Bruno Mars Directs, Stars in New Campaign for SelvaRey Rum

On the heels of a blockbuster spring of new chart-topping music, a groundbreaking foray into fashion, and the sold-out release of his flagship SelvaRey Owner's Reserve,…
Lochlea Whisky
A Whisky like not other

Lochlea Whisky prepares for first bottling

Under the cover of Lochlea Farm in Ayrshire, the independently owned distillery has been quietly distilling, casking and maturing their masterpiece readying to launch…
Krug Grand Cuvee Edition 169
Champagne

The House of Krug presents Krug Grande Cuvée 169ème Edition

Every year, the House of Krug honours the dream of one man, Joseph Krug with a new Édition of Krug Grande Cuvée, the most generous expression of Champagne. As…
mount gay rum
Partnership

Mount Gay Rum Partners With 4ocean To Help Protect The Ocean

Mount Gay, the world's oldest running rum distillery dating back to 1703, announces a new partnership with 4ocean, one of the world's leading ocean conservation…
tattoo artist jonboy
Collaboration

PATRÓN® tequila collaborates with celebrity tattoo artist JonBoy

PATRÓN Tequila - the world's number one ultra-premium tequila, is continuing its collaboration with iconic celebrity tattoo artist, JonBoy, to bring Cinco de Mayo…
fable cocktails
Alcohol-Alternative Cocktail Line

US: Meet Fable - The Non-Alcoholic, Premium Botanical Cannabis Cocktail

BKKB Ventures LLC announced today the launch of Fable, a line of four cannabis-infused botanical beverages, available for purchase this July in select California…
bacardi rum cocktails
New Products

US: BACARDÍ® Real Rum Canned Cocktails Expand Range With Three New Flavors

Following on the successful launch of BACARDÍ® Real Rum Canned Cocktails last year, BACARDÍ® Rum is expanding its range of canned cocktails with three vibrant…
pepsi marshmello
Entertainment

Marshmello To Headline UEFA Champions League Final Opening Ceremony Presented By Pepsi®

Today, UEFA and Pepsi® reveal that award-winning global superstar Marshmello will headline this year's UEFA Champions League final Opening Ceremony presented by…
dua lipa
“No One is Just One Flavor”

US: Truly Hard Seltzer Launches Brand Campaign With Global Pop Icon Dua Lipa

Truly Hard Seltzer, the fastest growing brand in the hard seltzer category, is joining forces with Grammy Award-Winning Artist Dua Lipa to launch the brand's No…
vodka
Partnership

US: Pernod Ricard Appoints BCI as Exclusive Importer of Ostoya Vodka

Adding to an already impressive list of premium, international spirits and beverages for importation, Houston-based BCI has been chosen as the exclusive importer…
Heineken Euro 2021 Titel
Fans coming back

Heineken with 'Enjoy the Rivalry' campaign for UEFA EURO 2020 partnership

Heineken® is launching a new global campaign showcasing its UEFA EURO 2020™ partnership, entitled ‘Enjoy the Rivalry’. The full through the line campaign…
Interview Brockmans Gin
New Western Style pioneer

"A gin like no other": Global Brand Ambassador Mike Whatmough on Brockmans

"To create a gin like no other; one that is both intense and smooth, and one that people love to drink neat over ice" – this clear, yet ambitious goal was set…
refik anadol
Limited Edition

US: Hennessy Debuts Collaboration with Media Artist and Director Refik Anadol

Hennessy, the world's best-selling cognac, is proud to unveil an immersive masterpiece for the 2021 V.S.O.P Privilège Limited Edition that boldly recasts its savior-faire…
david guetta
Partnership

David Guetta joins forces with Tuborg OPEN to unite fans across the world with new track, 'Get Together'

David Guetta has teased his new single ‘Get Together’ today as part of an exciting partnership with Danish beer brand Tuborg. The full track will drop on Friday…
sarah jessica parker
New Product

USA: New Invivo X, Sarah Jessica Parker Wine Vintage Drops This International Sauvignon Blanc Day

Award-winning wine brand Invivo X, Sarah Jessica Parker (SJP) continues to gain credibility and grow in popularity as it announces the release of its second vintage…
Interview Giancarlo Mancino
Mancino, Rinomato and Sei Bellissimi

By tradition and passion: Giancarlo Mancino about his brands

Originally from Italy, Giancarlo Mancino dedicates his life to the bar and beverage culture. He is one of the most awarded and respected bartenders in the world,…
voco
Relaunch

USA: Elegance Brands Relaunches Premiere "Better-For-You" Coconut Water Cocktail VOCO

Elegance Brands, Inc. (Elegance), a global beverage company with a focus on innovation, announced today the relaunch of its premiere beverage product VOCO, a "better-for-you"…
loki
New Product

USA: Introducing LOKI - The world's first Enhanced Seltzer

LOKI is an entirely new type of drink to enjoy with friends. The world's first Enhanced Seltzer. Made with the cannabinoid extract Delta-8, LOKI offers a clean alternative…
gen z water
New Product

USA: New Water Brand, GEN Z Water, Debuts with Bold, Quirky Design

GEN Z Water is disrupting the bottled water industry, hoping to leave behind more happiness and less of everything else through its name, design and a bottle that's…
From the Netherlands

Sir Edmond Gin: Fleur Vonk about the Gin, the Vanilla and the Flamingo

From the Netherlands has come with Sir Edmond a gin, which has a more than unusual character. Meant, however, not only the taste, but the entire appearance. Named…
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