Teaser start

In Germany and Austria

SPRITHÖKER takes over import and distribution of the French brand MELIFERA

It is with great pleasure to inform that SPRITHÖKER and MELIFERA – Oléron, France have agreed to, and entered in a strategic distribution partnership in Germany…
carlsberg sweden underwater bar
“Don’t drink and boat”

Carlsberg Sweden opens underwater bar

To remind Swedes to abstain from alcohol when sailing, Carlsberg Sweden has created an underwater bar at the bottom of the sea. At the lake, alcohol intake can…
CAMUS Borderies Cognac
Blend of Single Estate Cognacs

CAMUS Borderies Special Dry – An (even more) intensely aromatic Cognac

The genesis of Borderies Special Dry starts with CAMUS pushing even further the process aimed at revealing the best of the Borderies terroir by using only grapes…
Design

Flowdesign Helps Lucky Seven Spirits Develop New Expression's

Lucky Seven Spirits are Curators of Fine Spirits that are carefully sourced and meticulously blended with the rarest bourbons. When Lucky Seven Spirits began their…
Non Alcoholic Drinks

Sprigster Announces Prestigious On-Trade Line Up

Sprigster, the premium consumer drinks brand created by the team behind award-winning and critically-acclaimed restaurant Pythouse Kitchen Garden in Wiltshire, today…
Rare single mMalt

Benromach launches second annual release of Benromach 40 Year Old

Benromach Distillery in Speyside has announced it will be launching its second annual release of Benromach 40 Year Old on Tuesday 19 July, with just over 1,000 bottles…
The Art of Shaking
Online platform

Simone Caporale and Luca Missaglia launch „The Art of Shaking“

The Art of Shaking (TAOS) is an independent global platform created by leading international drinks industry figures Luca Missaglia and Simone Caporale. Available…
beer
Acquisition

Royal Unibrew to acquire Amsterdam Brewery Co. Ltd.

Royal Unibrew has entered into an agreement to acquire 100% of the Toronto-based company Amsterdam Brewery Co. Ltd. The Canadian craft brewing company Amsterdam…
craft beer
Agreement

Diageo sells Guinness Cameroon S.A. to Castel Group for £389m

Diageo announces it has agreed to sell Guinness Cameroon S.A., its brewery in Cameroon, to Castel Group for £389m. On completion, Castel will take over the production…
Thrive Through Hydration

LeBron James and LIFEWTR Unveil Purpose-Driven Partnership

NBA icon, businessman and philanthropist LeBron James is regarded as one of sports' most influential figures of all time with his community-based contributions leaving…
Set to open in 2023

PepsiCo Beverages North America will build a 1.2 million square foot manufacturing facility

On July 13, 2022 PepsiCo Beverages North America (PBNA) acquired nearly 152 acres of land at the Denver High Point development area where it will build a state-of-the-art,…
New

Lochlea Distillery to launch first core single malt whisky: Our Barley

Lochlea Distillery is shortly announcing the launch of their first core single malt whisky, ‘Lochlea Our Barley.’ Launching on the 18th of July 2022, it will…
The GlenAllachie

Veteran Blender Billy Walker creates new MacNair’s Rum duo

Independently owned and managed spirits firm The GlenAllachie Distillers Company today reveals a new Jamaican rum line for its MacNair’s Exploration Rum brand.…
Warehouse and transportation

Fiege to manage logistics for Beam Suntory Deutschland

Fiege is the new logistics partner of Beam Suntory Deutschland GmbH. Starting 1 July 2022, the logistics company based in Greven in Westphalia will take charge of…
krombacher bbc
Film Series

Krombacher featured in new series “Brewing Ambition”, produced by BBC StoryWorks

From the serene Krombach valley to vibrant London – a brand-new film about Krombacher explores the journey of the brewery’s iconic natural beer. Told by the…
coca cola jack daniels
Global relationship

Coca-Cola and Brown-Forman to launch RTD Jack & Coke

Brown-Forman Corporation (NYSE: BFA) (NYSE: BFB) and The Coca-Cola Company (NYSE: KO) today announced a global relationship to debut the iconic Jack & Coke cocktail…
sodastream pride edition
In honor of Pride month

SodaStream Launches "Set All Your Colors Free" Special Pride Edition

True to its continuous support of Pride, and as part of its mission to make the world a better place by defeating inequality and promoting acceptance and tolerance…
Interview

Glendalough: Brand Ambassador Aoife Hand about Ireland's first craft distillery

Five friends from Dublin who quit their regular jobs to breathe new life into Ireland's artisanal distilling. That's the genesis of Glendalough. They took inspiration…
carlsberg global water award
Global Water Awards

Carlsberg wins award for World’s Most Water Efficient Brewery

The water recycling plant at Fredericia Brewery in Denmark shows that it is possible to dramatically cut the amount of water needed to produce our beer. Yesterday,…
Gordons McPhail 1952
Single Malt

Gordon & MacPhail: 70 YO Whisky to honour the Platinum Jubilee of Queen Elizabeth II.

Whisky creators Gordon & MacPhail have revealed a very special single malt whisky to honour the Platinum Jubilee of Queen Elizabeth II. The Gordon & MacPhail…
Interview

Unique Brandies from Italy – Guido Fini Zarri about Villa Zarri

Guido Fini Zarri founded the Villa Zarri brand in 1989, and one year later he launched his first brandy, which he began producing in 1986. However, he had already…
carlsberg campaign
Campaign

Carlsberg launches new global campaign with Mads Mikkelsen

The Carlsberg brand is launching a new global campaign featuring Mads Mikkelsen to show that there’s more to Carlsberg than meets the eye. For the first time,…
monster aussie lemonade
New Flavor

USA: Monster Energy Unveils New Juice Monster Aussie Style Lemonade

Aussie Style Lemonade is the latest big personality to join the Juice Monster lineup. Inspired by the land down under with over 10,000 beaches, Aussie Style Lemonade…
yoshiki coca cola
Energy Drink

Japanese Composer & Rock Star YOSHIKI Partners with Coca-Cola Japan, Launches Two New Energy Drinks

Iconic Japanese rock star and leader of X JAPAN, YOSHIKI, partners with Coca-Cola Japan to launch two new YOSHIKI-inspired energy drinks Real Gold X and Real Gold…
White Claw® Hard Seltzer
New Product

USA: White Claw® Hard Seltzer Totally Reinvents Lemonade with Launch of REFRSHR™

White Claw®, the leader in the Hard Seltzer category, is introducing something entirely new: White Claw® Hard Seltzer REFRSHR™ Lemonade. With exotic, rare…
Mackmyra Moment Virvelvind
Limited Edition

Mackmyra presents the grand finale with Moment Virvelvind

Moment Virvelvind is the last edition in the exclusive Moment series, where the unique cask have come into their own over the years in very limited editions. And…
Vizzy Good Vibes
Hard Seltzer

Vizzy brings the good vibes with limited edition retrogade-inspired cans and good vibe kits

This week marks the start of Mercury in Retrograde, and that means the vibe is off. Be it missed connections, email blunders, or frazzled travel plans, Vizzy Hard…
diageo logo
Transaction

Diageo sells Picon brand to Campari Group

Diageo announces the sale of Picon, the French, flavoured liqueur brand, to Campari Group, for an aggregate consideration of approximately €119 million. John…
Amber Beverage Germany Rauner
Partnership

Amber Beverage Germany signs distribution deal with Diversa

Following the establishment of its own distribution company in November 2021, the global spirits company Amber Beverage Group (ABG) has signed a distribution agreement…
Now available

Mezcal made from rare agave varieties: Perola launches the Topanito wild agave series

Topanito represents authentically Mexican Craft Mezcals of the quality category "Artesanal". The new wild agave series with its three varieties - Madre Cuishe, Tobalá…
Simply Spiked Lemonade
Full-flavor alcohol beverages

Molson Coors debuts Simply Spiked Lemonade with variety pack and four new flavors

Molson Coors Beverage Company (NYSE: TAP) today announces that Simply Spiked Lemonade™, the highly anticipated new lineup of full-flavor alcohol beverages…
Desperados Alcoholic Sparkling Water
New taste experience

Desperados enters hard seltzer market with launch of Alcoholic Sparkling Water

Desperados today steps into the hard seltzer market with the launch of new Desperados Alcoholic Sparkling Water in the Netherlands. With beer at the brand’s core,…
Trademark rights

Riga Black Balsam returns home with full ownership in all territories

This month (April 2022) Amber Beverage Group (ABG) has announced that Riga Black Balsam® has achieved an important trademark acquisition in the year the brand celebrates…
Banditti Club Rum
Banditti Club Port Cask Finish

Limited edition Glasgow Rum launches following double award win

Glasgow-based contemporary urban distiller, The Glasgow Distillery, has launched its first ever limited-edition Rum following the spirit winning two medals at the…
Alan McConnochie

The GlenDronach, Benriach and Glenglassaugh Distillery Manager retires after 50 years in the industry

After 50 years of distinguished service to the whisky industry, Alan McConnochie, distillery manager for Brown-Forman's Single Malt Scotch Whisky Distilleries is…
21seeds
Acquisition

Diageo acquires female-owned, super-premium flavoured tequila brand, 21Seeds

Diageo announced it has acquired 21Seeds, a rapidly growing flavoured tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia…
Desperados Collective Teaser
Interview

Desperados: Global Marketing Manager Rutger van der Stegen about The Desperados Collective

The Desperados Collective is showcasing the next generation of artists who push the boundaries of creativity. Embracing the brand’s spirit of playful experimentation,…
brooklyn brewery
New Product

Brooklyn Brewery launches Brooklyn Pilsner

The award-winning Brooklyn Brewery is extending its reach into the premium lager category with the launch of Brooklyn Pilsner – a crisp, bright and refreshing…
glenallachie
Whisky

GlenAllachie releases two Core Whiskies Extern Posteingang

The GlenAllachie Distillers Company today reveals two new product innovations for its brands’ core ranges: The GlenAllachie 8-year-old Single Malt Scotch Whisky…
san cosme mezcal
Expansion

Zamora Company USA Expands into Agave Spirits

Zamora Company USA announced the addition of Mezcal San Cosme, the first agave-based spirit to join the company's fast-growing wine and spirits portfolio. Zamora…
bombay sapphire
King Pleasure© Exhibition

BOMBAY SAPPHIRE® Named The Official Spirit Partner of Jean-Michel Basquiat

BOMBAY SAPPHIRE® and the Basquiat Estate are proud to announce a partnership, naming the world's number one premium gin as the "Official Spirits Partner" of the…
1770 Whisky New Bottle
Bounce back from the pandemic

New 70cl bottle: Glasgow 1770 Single Malt Scotch Whisky comes back stronger

As Scotland begins to bounce back from the pandemic, Scotland’s biggest city is coming back bigger and better than before, and The Glasgow Distillery has the bottle…
benriach
Whisky

Benriach releases exclusive malts for Global Travel Retail

Creative Speyside Distillery, Benriach, is known for marrying heritage and innovation. To showcase its long-standing tradition of distilling classic, peated and…
topo chico margartita hard seltzer
New Product

USA: Topo Chico Hard Seltzer is launching its new Margarita Hard Seltzer

Following the release of Topo Chico Ranch Water Hard Seltzer and the national brand expansion this year, Topo Chico Hard Seltzer is shaking up the seltzer category…
MARTINI Time Best Shared Spot
Above-the-line campaign

MARTINI launches new fully integrated ‘Time Best Shared’ campaign

Bacardi-owned MARTINI announces ‘Time Best Shared’; a new, fully integrated brand campaign that will be executed through the line from March 2022. ‘Time…
Curius Team
Brand, Courage, and Swiftness

Curius launches to disrupt the drinks industry

Curius is a new beverage producer launched to disrupt how drinks brands are created, managed, marketed and distributed across global markets by focusing on three…
GlenAllachie Virgin Oak Range 2022
Limited-edition range

Three new single malts joining The GlenAllachie Virgin Oak Series

The GlenAllachie Distillery, winner of Icons of Whisky’s Visitor Attraction of the Year, today adds three new bottlings to their Virgin Oak Series; a limited-edition…
Grand Kadoo Rum Range
Bajan rum brand

Grand Kadoo Rum launches in Germany

Bajan rum brand, Grand Kadoo Rum, is continuing to expand globally, with the full range now available to purchase from retailers in Germany. The Grand Kadoo Rum…
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