Teaser start

Interview

"Turn the whisky world upside down" – Oskar Bruno about the Swedish Agitator Whisky

In an industry that is characterized by tradition, Agitator is breaking new ground. The Swedish distillery is rethinking the production of whisky and breaking with…
busch light crocs
Collaboration

Busch Light and Crocs Launch Two Limited-Edition

Toss those dusty sneakers and clunky hiking boots because Busch Light has teamed up with iconic global footwear brand, CrocsTM, to release two limited-edition styles…
paulaner
Campaign

Paulaner USA Announces Its 'Big Cans For Big Heroes' Campaign

Paulaner USA, the exclusive importer of the legendary Paulaner in the United States, is excited to announce its Big Cans for Big Heroes national campaign in support…
Interview

Filtered through sand from the Cornish coast: Christopher Briers about Connie Glaze Vodka

The Southwestern Distillery, which is also known for Tarquin's Cornish Gin and Twin Fin Rum, has its home on the Cornish coast in England. This is exactly what founder…
fanta
Campaign

"Do More of What You Wanta" – Fanta with New Global Campaign

The 2000s called, and they want to know: Don't ya Wanta, Wanta Fanta? Fanta®, the leading sparkling fruit beverage brand known for deliciously refreshing flavors,…
pepsi jack grealish
Partnership

Pepsi® Announces Football Star Jack Grealish as Global Brand Ambassador in Multi-Year Partnership

Pepsi has unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal. Jack will take centre stage in Pepsi's soon-to-be-announced…
Carlsberg Signature Alchemy Brews
Beer

Carlsberg launches super premium Signature Alchemy Brews series

Carlsberg has launched a series of six signature, super premium Alchemy Brews, developed and crafted at The Carlsberg Research Laboratory and sold exclusively at…
Campaign

Belvedere Launches a Striking New Global Campaign Starring Grammy Award Winner Future

Multi-platinum selling artist Future encounters celebrated director Taika Waititi, who returns for his second campaign, in a sensational new short film to herald…
Interview

Filter Coffee Machines for Maximum Coffee Enjoyment - Rob van Cooten about Moccamaster

Since 1964, the Moccamaster has been considered the gold standard among coffee lovers worldwide. Each machine is manufactured by Technivorm in the Netherlands -…
estrella
Beer

Estrella Jalisco’s Vive Tu Estrella Campaign Celebrates Modern Mexican Culture With New Ads

Estrella Jalisco debuts a new take on its Vive tu Estrella campaign, celebrating its authentic Mexican heritage, refreshing liquid, and the consumers who inspire…
condesa gin
Gin

Spirit of Gallo Enters the Super Premium Gin Category with Condesa Gin

Spirit of Gallo is expanding its luxury spirits portfolio with Condesa Gin, a hand-crafted spirit from Mexico City. Under the agreement, Gallo will become the exclusive…
Schweppes International Limited
People

Schweppes International Limited appoints new Chief Operating Officer at Suntory Beverage & Food Europe

Schweppes International Limited announces the appointment of Alina Nickolson Vera Rojas as the new Chief Operating Officer (COO) at SBF EECM-Benelux & Transformation…
carlsberg campaign
Campaign

Carlsberg Launches New Global Brand Campaign

Carlsberg is launching a new global brand campaign – Do the best things begin with curiosity? Probably - championing that all progress in the world starts with…
1664 blanc
Campaign

1664 Blanc Introduces Good Taste With A Twist 3.0

This season, the super-premium brand 1664 takes us back to ‘Rue 1664’ – the home of Good Taste With A Twist, releasing a new wave of global campaigns. The…
brown forman japan
Distribution

Brown-Forman Announces Launch of Own Distribution Business in Japan

Brown-Forman Corporation (NYSE: BFA, BFB), one of the largest American-owned spirits companies, is launching its own distribution business in Japan today, bringing…
Herbal liqueur

Jägermeister Orange: Launch in the Czech Republic and Slovakia

“Welcome to the family, Jägermeister Orange!” The new herbal liqueur from the Jägermeister brand combines the fresh, fruity taste of oranges and mandarins…
Export

Starnberger expands internationally: Bavarian Craft Beer Brand Partners with Krombacher for European Launch

Germany’s family owned and operated Krombacher Brewery helps to introduce one of Bavaria’s most exciting craft breweries to a wider audience by launching the…
Interview

Takamaka Rum: Bernard d'Offay about the number 1 spirit from the Seychelles

Takamaka rum epitomises the spirit of the Seychelles. Each bottle is produced and bottled at the Trois Frères Distillery, which was opened in 2002 by brothers Bernard…
Hands clinging alcohol drink glasses
Distribution

Brown-Forman Announces Launch of Distribution Business in Italy

Brown-Forman Corporation (NYSE:BFA,BFB), one of the largest American-owned spirits companies, announces its plan to distribute its own brands in Italy, effective…
1664 blanc
Beer

1664 Blanc launches in the UK with exclusive experiences for London Fashion Week

Carlsberg Marston’s Brewing Company (CMBC) in the UK is painting the town blue as it launches the super-premium beer 1664 Blanc in the UK. 1664 Blanc is the…
Julie Brown
People

Diageo announces appointment to its Board of Directors

Diageo announces the appointment of Julie Brown as a Non-Executive Director, effective 5 August 2024. On appointment, Julie will succeed Alan Stewart as Chair of…
Interview

Polish craft gin: Andrzej Weclawski about Breslauer Spirits

Breslauer Spirits handmakes Polish Gin in their own distillery in Wrocław. These 4 gins surprise consumers with wonderfully original tastes and outstanding intensity.…
Personnel

Brown-Forman: William Brooks Is New Global Brand Ambassador for Tequila Herradura

Tequila Herradura, one of the most historic and renowned tequila producers in the world, announces the appointment of William Brooks to Global Brand Ambassador. Born…
Yiannis Pafilis
People

Brown-Forman announces a European Leadership change

Brown-Forman Corporation (NYSE:BFA,BFB) announced a change in its European leadership and Executive Leadership Team (ELT). Effective March 1, 2024, Yiannis Pafilis…
Packaging

TricorBraun Acquires German Glass Packaging Provider Glassland

Global packaging leader TricorBraun announced today that it has acquired glass packaging provider Glassland. The acquisition grows the German footprint of TricorBraun’s…
Interview

Berlin Packaging: Matteo Vitale about innovative and sustainable packaging solutions

Berlin Packaging is the world's largest Hybrid Packaging Supplier®, specializing in the supply of glass, plastic and metal packaging and closures. Headquartered…
Interview

First female Master Blender in the brand's 200-year history: Dr. Emma Walker about Johnnie Walker

When Johnnie Walker introduced the new Master Blender on January 1, 2022, it was like a small revolution in an industry still dominated by men. Dr. Emma Walker is…
Gin

Elevate your Valentine's Day with Sir Edmond Gin: The perfect gift for every love story

As Valentine’s day approaches, love is in the air, and what better way to celebrate the season of romance than with Sir Edmond Gin? Known for its unique flavour…
Rum

From Plantation to Planteray Rum: Launch of Cut & Dry under the evolved brand name

Creating Cut & Dry was a labor of love and the result of four years of experimentation to find the perfect balance of natural coconut infusion for our delicious…
Interview

Metaxa Masters Constantinos Raptis and Konstantinos Kalpaxidis about the new METAXA Orama

Since 1888, METAXA has stood for a unique Greek spirit made from a combination of Muscat wine from the Aegean island of Samos, fine, matured wine distillates and…
Cognac

Campari Group has committed to acquire Courvoisier cognac from Beam Suntory

Campari Group announced it has entered into exclusive negotiations with Beam Suntory, Inc (the ‘Seller’) and granted thereto in such context a put option, with…
Leo evers

De Kuyper Royal Distillers appoints Leo Evers as new CEO

De Kuyper Royal Distillers announces the retirement of its longstanding Chief Executive Officer, Mark de Witte, effective April 30, 2024. After a remarkable nine-year…
Interview

BOMBAY SAPPHIRE: Master Distiller Dr. Anne Brock about innovation and sustainability

BOMBAY SAPPHIRE in its iconic blue bottle is one of the best-known gins in the world. The gin is still distilled in the Laverstoke Mill distillery in southern England,…
Interview

For the love of terroir - Sophie Cossy about Champagne Cossy

In the heart of the famous Champagne region of France lies Champagne Cossy, a family business run by Sophie Cossy. Known for its exquisite premium champagnes, the…
Memorandum

Campari Group and Wuliangye Group starting strategic cooperation

On November 22, Campari Group and Sichuan Yibin Wuliangye Group Co., Ltd. signed a Memorandum of Understanding on strategic cooperation in Wuliangye, Yibin City,…
David guetta
Partnership

David Guetta Announces Partnership with Lyre’s Non-Alcoholic Spirits

Lyre’s, the #1 trending Non-Alcoholic Spirits brand, announces its partnership with the world’s #1 DJ David Guetta, with the mission to change the way the world…
wine
Wine

Brown-Forman Agrees to Sell Sonoma-Cutrer Vineyards

Brown-Forman (NYSE: BFA, BFB) announced that The Duckhorn Portfolio, Inc. (“The Duckhorn Portfolio,” NYSE: NAPA), a premier wine group, will acquire Sonoma-Cutrer…
cointreau limited edition
Collaboration

Cointreau Releases Limited Edition Bottle Collaboration with Artist INSANE 51

Cointreau, the iconic orange liqueur known for its timeless association with the Margarita, is thrilled to announce the release of an exclusive Limited Edition bottle…
interview tomatin
Interview

Masterful craftsmanship: Scott Adamson about Tomatin whisky

Based in the heart of the Scottish Highlands, the award-winning Tomatin Distillery is characterised by its smooth and mellow single malt whiskies. With a deep commitment…
Glenglassaugh Coalescence of the Coast
Whisky

Oldest Glenglassaugh breaks auction record for charity

Glenglassaugh Coalescence of the Coast aged 55 Years, a one-of-a-kind expression crafted by Master Blender Rachel Barrie, has been sold as part of the Distillers…
Interview

Dingle: Master Distiller and Distillery Manager Graham Coull about the Irish Whiskey

The Dingle Distillery was founded in November 2012 as Ireland's first independent distillery in over 100 years. Located in the town of the same name in the southwest…
Gin

BOMBAY SAPPHIRE launches limited-edition label designed by artist Maggie Enterrios

BOMBAY SAPPHIRE® LAUNCHES NEW LIMITED EDITION BOTANICALLY INSPIRED LABEL, TO CELEBRATE THE BRAND’S 100% SUSTAINABLY SOURCED BOTANICALS BOMBAY SAPPHIRE announces…
Whiskey

Rebel 100 Bourbon: Lux Row launches limited edition 

Kentucky-based Lux Row Distillers is launching an international-only release of its acclaimed Rebel 100 Kentucky Straight Bourbon. Debuting at BCB Berlin (9th –…
the house of suntory
Whisky

The House of Suntory Unveils Two New Limited Edition Bottles from Its Centennial Range

As 2023 marks a momentous year for the House of Suntory, the founding House of Japanese whisky is thrilled to reveal the long-awaited centennial release of Hibiki…
Served
RTD

HEINEKEN Acquires Stake in Ellie Goulding’s ready-to-drink brand SERVED

HEINEKEN UK has acquired a significant minority stake in SERVED, the award-winning ready-to-drink brand, co-owned by Ellie Goulding, for an undisclosed sum. SERVED…
Blended Malt Whisky

Celebrating Welsh Heritage: Penderyn Distillery Introduces Penderyn Patagonia

The multi-award-winning Penderyn Distillery, also known as The Welsh Whisky Co. Ltd, is thrilled to announce the launch of its latest creation, Penderyn Patagonia. This…
Bob Kunze-Concewitz
People

Campari Group: Bob Kunze-Concewitz has decided to retire as CEO

After 18 years with the company, Bob Kunze-Concewitz, CEO of Campari Group, informed the Board of Directors of his decision to retire from his role to pursue his…
flor de cana
The Ultimate Awards

Flor de Caña named Best Sustainable Rum Distillery

Flor de Caña, the world's first spirit to be both Carbon Neutral and Fair Trade certified, was recently named "Best Sustainable Rum Distillery" by The Ultimate…
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