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evian pharrell williams
Collaboration

evian and Pharrell Williams Unveil Limited-Edition "Fountain of Youth" Bottles

Today, evian® natural spring water, in collaboration with Pharrell Williams and his design, innovation, and lifestyle product company, Humanrace, is unveiling two…
teremana
Tequila

Teremana® Tequila announces Holiday Campaign

Teremana® Tequila, the premium, small-batch tequila founded by Dwayne "The Rock" Johnson, is sharing the spirit of Mana throughout the holiday season - by building…
absolut vodka
Partnership

Absolut & Kahlúa partner with Sabrina Carpenter

Absolut & Kahlúa, the power pair behind the Espresso Martini, have joined forces with Sabrina Carpenter to mix things up this holiday season. Known for her…
smirnoff
Vodka

Smirnoff announces appointment of Troye Sivan as Global 'Chief Vibes Officer'

Smirnoff, the world's No.1[2] vodka brand, is announcing the appointment of GRAMMY®-nominated global star Troye Sivan as its new 'Chief Vibes OFFicer' (CVO), marking…
lalo spirits
Tequila

LALO Tequila unveils Limited Edition High Proof Expression

LALO Tequila, one of the fastest-growing spirits brands in the U.S., today announced the launch of their highly anticipated limited edition expression, High Proof.…
Interview

Premium Tequila made from Certified Organic Agave: Pepe Hermosillo about Casa Noble

Casa Noble is an award-winning tequila brand known for its uncompromising quality and sustainable production. Founded by Pepe Hermosillo, an experienced Master Tequilero,…
The Coffee Collection NIO
Ready to drink

The Coffee Collection: NIO combines coffee and cocktails

Italian coffee culture is known worldwide for its long tradition, high quality and unique, intense flavour. However, what is often less recognised is the Italian…
Interview

Craft distillery from County Kerry: June O'Connell about Skellig Six18

Skellig Six18 Distillery is located on the north-western tip of the Ring of Kerry, in the village of Cahersiveen, and was founded in 2019. Named after the famous…
Interview

175 Years of Excellence: Arthur Camut about Champagne Pol Roger

Champagne Pol Roger, founded in Épernay in 1849, is a Champagne house steeped in tradition and is considered one of the best and most exclusive houses in Champagne.…
Consorzio Nazionale Grappa
Interview

Promotion and protection of grappa: President Sebastiano Caffo about the Consorzio Nazionale Grappa

[Advertorial] The Consorzio Nazionale Grappa is an association for the protection, promotion and safeguarding of the quality of grappa with a geographical indication…
Interview

The Best of Tradition and Innovation – Amy Pasquet about Cognac by Jean-Luc Pasquet

Jean-Luc Pasquet is a traditional family business that produces high-quality, handcrafted cognac. The Pasquet cognac house skillfully combines tradition with innovation…
Interview

Wines from California's Gold Country: Joan Kautz about Ironstone Vineyards

Located near the former gold mining settlement of Murphys in California, the Kautz family is the fourth generation to run the historic Ironstone Vineyards winery.…
RTD cocktails

NIO Cocktails: Negroni Box with three bittersweet experiences

There is nothing better than the bitter-sweet pleasure of a perfectly prepared Negroni. The quintessence. Uncompromising. Incredibly good The Negroni is the quintessential…
Whisky

Edrington sells The Famous Grouse and Naked Malt to William Grant & Sons

Edrington, through its subsidiary, The 1887 Company Limited, announces that it has reached an agreement to sell The Famous Grouse and Naked Malt Scotch Whisky brands…
Interview

Whisky legend Billy Walker about 50 years of distilling and the future of The GlenAllachie

[Advertorial] The GlenAllachie is one of the few independently run distilleries in Scotland. The whisky production is managed by Billy Walker, who can look back…
Interview

„A symbol of refinement and luxury“: Joe McCanta about GREY GOOSE Vodka

At GREY GOOSE, everyone from the founder to the farmers to the bartenders has the same goal: to create and serve a truly unique vodka. Every ingredient and every…
People

Nestlé appoints Laurent Freixe as CEO of Nestlé S.A.

The Board of Directors of Nestlé has appointed Laurent Freixe, currently Executive Vice President and CEO Zone Latin America (LATAM), as Chief Executive Officer…
grey goose
Partnership

Grey Goose® Vodka and Frances Tiafoe Celebrate the US Open in Style

Today, GREY GOOSE® vodka, the official vodka of the US Open for 18 years and star of the tournament's signature Honey Deuce™ cocktail, is proud to announce…
Whisky

Moët Hennessy and Beyoncé Knowles-Carter Launch New Whisky – SirDavis

Beyoncé Knowles-Carter has joined forces with Moët Hennessy, a subsidiary of LVMH, to create SirDavis, a groundbreaking new whisky. The first-of-its-kind joint…
Sustainability

Suntory Global Spirits Releases 2023 Sustainability Report

Suntory Global Spirits, a world leader in premium spirits, released its 2023 Sustainability Report, highlighting the company’s progress against its Proof Positive…
Partnership

Fanta: Limited Edition and Campaign for the Cinema Release of "Beetlejuice Beetlejuice"

Fanta is gearing up for the biggest Halloween yet through a global collaboration with the highly anticipated Warner Bros. Pictures movie, Beetlejuice Beetlejuice.…
Limited Edition

World Whiskey Society Launches 12-Year-Old Rye Whiskey Finished in Ex-Awamori Casks

World Whiskey Society (WWS), known for scouring the globe to create the world's most interesting whiskeys, is proud to announce its latest release: a 12-year-old…
People

Lars Lehmann has decided to leave Carlsberg Group

Lars Lehmann, EVP Central & Eastern Europe and India (CEEI), has decided to leave Carlsberg Group to take up a position outside the company. He will continue…
Whisky

Old Forester Announces Birthday Bourbon 2024: 12 years old, and 107 proof

Old Forester announces the highly-anticipated return of its most coveted expression, Birthday Bourbon. This year the bourbon is 12 years old and 107 proof – and…
Beer

Heineken® 0.0 Launches Limited Edition "L0VE.L0VE" Cans

Today, Heineken, the leader in zero alcohol beer, announced it will be transforming its category-leading Heineken 0.0 in a nod to a 0-0 tennis score, celebrating…
Whisky

"Invincible Shield": St. Kilian Distillers and Judas Priest continue their successful partnership

Metal legends Judas Priest have once again taken the music world by storm. Their latest album "Invincible Shield", which was released on 8 March 2024, catapulted…
Ready to drink

Cocktails from Hawaii: NIO Cocktails presents the 4th Postcards Collection

After Venice, France and Japan, Nio Cocktails has finally launched a delicious new destination. With summer just around the corner, there's nothing better than the…
Campaign

MARTINI brings Simona Tabasco back to Sicily for the ultimate #EuroSummer

This summer, MARTINI is bringing the spice to Sicily with Emmy-nominated actress and fashion muse, Simona Tabasco. Following her captivating performance in hit TV…
Interview

Nicolas Feuillatte: Chief Winemaker Guillaume Roffiaen about the best-selling champagne brand in France

Creating first-class champagne for everyone – that is the mission of Champagne Nicolas Feuillatte. Today, the association stands for 82 Champagne co-operatives…
Interview

Gin made from French grapes: Jean-Sébastien Robicquet about G'Vine

The French G'Vine gin from Maison Villevert is characterised by its special production process: It is produced from French grapes, which results in a fresh, soft…
Sustainability

DIWISA is now offering three of its products in reusable containers from ecoSPIRITS

DIWISA AG, a leading Swiss producer of spirits, is now offering three of its products in environmentally considerate ecoTOTE containers. This decision underscores…
Single Malt Whisky

St. Kilian Distillers: Kiliani Edition 2024 – IMMINA: A Franconian fusion

To mark St Kilian's Day on 8 July, the Franconian distillery St Kilian Distillers is launching a new limited edition single malt whisky bottling: the Kiliani Edition…
Interview

No. 1 gin in the Netherlands - David Blom about BOBBY'S Gin

BOBBY'S Dry Gin is a premium gin with Indonesian roots from Schiedam in the Netherlands. The brand was founded in 2014 by the two brothers Sebastiaan van Bokkel…
interview benromach
Interview

Handcrafted whisky from Speyside: Gordon Muir about Benromach

Originally built in 1898, Benromach Distillery is located in the north of Speyside, close to the coast on the edge of the town of Forres. It was brought back to…
Expansion

The Growth Foundation takes over Premium RTD cocktail brand NIO Cocktails

Premium RTD cocktail brand NIO Cocktails, one of the leading innovators in spirits eCommerce, has today announced its new ownership and operational structure, aiming…
Interview

Four-time “World's Best Gin”: Global Brand Ambassador Ross Bryant about No.3 Gin

No.3 London Dry Gin, created in 2010 by Berry Bros & Rudd at number 3 St. James's Street in London, is one of the best gins in the world. It is the only one…
People

Brown-Forman Announces Executive Leadership Change

Brown-Forman Corporation (NYSE:BFA,BFB) announced that Diane Nguyen has been named chief people, places, and communications officer and a member of the company’s…
Interview

„From Seed to Sip“ – Luis Niño de Rivera about Mezcal Amarás

Mezcal Amarás is a leading producer of award-winning mezcal that is characterized by a sustainable and holistic philosophy. The company was founded over a decade…
Swedish Whisky

A Smoky Revolution: Agitator Whisky Launches Single Malt Rök in Germany

The innovative Swedish distillery Agitator Whisky is once again setting new standards in the whisky world by expanding its award-winning range on the German market…
Interview

Whiskies as diverse as their homeland - Naoki Tomoyoshi about Nikka Whisky

The Japanese whisky brand Nikka is one of the best and most successful in the world. In 1934, the first distillery was founded in Yoichi, Hokkaido, by whisky pioneer…
martini
Campaign

Martini® Launches New Global Campaign 'Martini® Dare to Be'

MARTINI announces the launch of its new global campaign, ‘MARTINI Dare To Be’; a celebration of the ‘modern aperitivo moment’ that has evolved from a ‘pre-event’…
Interview

"Turn the whisky world upside down" – Oskar Bruno about the Swedish Agitator Whisky

In an industry that is characterized by tradition, Agitator is breaking new ground. The Swedish distillery is rethinking the production of whisky and breaking with…
busch light crocs
Collaboration

Busch Light and Crocs Launch Two Limited-Edition

Toss those dusty sneakers and clunky hiking boots because Busch Light has teamed up with iconic global footwear brand, CrocsTM, to release two limited-edition styles…
paulaner
Campaign

Paulaner USA Announces Its 'Big Cans For Big Heroes' Campaign

Paulaner USA, the exclusive importer of the legendary Paulaner in the United States, is excited to announce its Big Cans for Big Heroes national campaign in support…
Interview

Filtered through sand from the Cornish coast: Christopher Briers about Connie Glaze Vodka

The Southwestern Distillery, which is also known for Tarquin's Cornish Gin and Twin Fin Rum, has its home on the Cornish coast in England. This is exactly what founder…
fanta
Campaign

"Do More of What You Wanta" – Fanta with New Global Campaign

The 2000s called, and they want to know: Don't ya Wanta, Wanta Fanta? Fanta®, the leading sparkling fruit beverage brand known for deliciously refreshing flavors,…
pepsi jack grealish
Partnership

Pepsi® Announces Football Star Jack Grealish as Global Brand Ambassador in Multi-Year Partnership

Pepsi has unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal. Jack will take centre stage in Pepsi's soon-to-be-announced…
Carlsberg Signature Alchemy Brews
Beer

Carlsberg launches super premium Signature Alchemy Brews series

Carlsberg has launched a series of six signature, super premium Alchemy Brews, developed and crafted at The Carlsberg Research Laboratory and sold exclusively at…
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