Marketing

max moet henessey
Partnership

HBO Max® and Moët Hennessy Ink First-Ever Multibrand Partnership

HBO Max and Moët Hennessy USA have joined forces to thoughtfully pair select Max Original series with iconic Moët Hennessy brands, enhancing the entertaining-at-home…
craft beer
Complexity of beer

Tens of thousands of unique molecules detected in 467 beers from around the world

The tradition of beer brewing dates back to at least 7000 BCE and maybe even to the invention of agriculture, considering that the starch in most cereals can spontaneously…
ashley tisdale
Partnership

Jamba® Partners with Ashley Tisdale to Introduce Two New Iced Beverages

With the back-to-school season approaching and many offices opening their doors, it's fair to say that most Americans are relearning how to successfully tackle their…
j balvin
Miller Lite x J Balvin

¡Es Jose Time! Miller Lite And J Balvin Announce Partnership

Today, Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing "Es Jose Time," a partnership and campaign featuring Jose's take on Miller Time.…
sarah jessica parker
Award

Sarah Jessica Parker's Wine "Invivo X" Awarded Two Gold Medals

New York icon Sarah Jessica Parker and her wine brand Invivo X, SJP have come out on top at the 2021 New York International Wine Competition. With over 1400 wines…
glass of water
International digital campaign

Pernod Ricard launches its innovative new Responsible Party campaign: “Drink More…Water”

Pernod Ricard is today launching an innovative new international digital campaign through its Responsible Party initiative, aimed at tackling the issue of binge…
coca-cola nft
Auction

Tafi Partners in Coca-Cola's First-Ever NFT Collectibles In Support of International Friendship Day

Tafi announced today that it has partnered with Coca-Cola® by designing virtual wearables for Coca-Cola's first-ever non-fungible token (NFT) collectibles offering…
Heineken Greener Bar
Sustainable solution for the events industry

The Heineken ‘Greener Bar’ launches at the 2021 Heineken London E-Prix

Global beer brand and London E-Prix race title sponsor Heineken® is unveiling its first sustainable bar concept, the Heineken® Greener Bar as part of its wider…
bill pullman budweiser
“Go Fourth, America”

Budweiser Partners with Actor Bill Pullman to Recreate Iconic Presidential Speech from Independence Day

Independence Day has always been a holiday of great pride, tradition and celebration in the United States, but it holds extra significance this year. The holiday…
kavalan whisky
Award

Kavalan Claims 'Best of the Best' Single Malt in Tokyo

Kavalan has been named the Tokyo Whisky & Spirits Competition's (TWSC) 2021 "Best of the Best" single malt. Kavalan took out four of the contest's top 5 single…
pepsi marshmello
Entertainment

Marshmello To Headline UEFA Champions League Final Opening Ceremony Presented By Pepsi®

Today, UEFA and Pepsi® reveal that award-winning global superstar Marshmello will headline this year's UEFA Champions League final Opening Ceremony presented by…
marco andretti
Partnership

US: Clausthaler Non-Alcoholic Premium Beer Expands Relationship With Andretti Autosport

Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, the leading German brewing group, announced today that it has expanded its…
dua lipa
“No One is Just One Flavor”

US: Truly Hard Seltzer Launches Brand Campaign With Global Pop Icon Dua Lipa

Truly Hard Seltzer, the fastest growing brand in the hard seltzer category, is joining forces with Grammy Award-Winning Artist Dua Lipa to launch the brand's No…
Heineken Euro 2021 Titel
Fans coming back

Heineken with 'Enjoy the Rivalry' campaign for UEFA EURO 2020 partnership

Heineken® is launching a new global campaign showcasing its UEFA EURO 2020™ partnership, entitled ‘Enjoy the Rivalry’. The full through the line campaign…
shibui
Award

Shibui Japanese Whisky wins 4 Medals at 2021 San Francisco World Spirits Competition

Shibui Japanese Whisky earned gold and silver medals for each of four whiskies reviewed at the 2021 San Francisco World Spirits Competition. Launching into the United…
The hands holding bottles with beer and making cheers
Analysis

Ongoing COVID-19 uncertainty in Europe to hinder Heineken's full growth aspirations, says GlobalData

Following today's news (21 April) that Heineken has released its Q1 2021 financials; Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company,…
rafael nadal with amstel beer
Partnership

Amstel ULTRA® Serves Up Global Partnership with Tennis Star, Rafael Nadal

Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product…
moskovskaya hard seltzer
Digital Masterclass

Moskovskaya Vodka to host Global Academy “The Hard Seltzer”

Amber Beverage Group-owned Moskovskaya® Vodka, one of the oldest vodka brands in existence, will organize a virtual Global Academy called “The Hard Seltzer”…
desperados rave to save
“Rave to Save”

Desperados launches world’s first dance-powered app to support Europe’s nightlife Industry

With thousands of nightclubs currently closed across the world, Desperados is calling on partygoers around the world to unite in support of the clubs they love with…
evian Dua Lipa
New campaign

evian launches ‘Drink True’ campaign starring Dua Lipa

evian launches its new Drink True platform, with a striking campaign featuring Global Ambassador Dua Lipa. The stunning short film sees Dua connect to her true self…
tobermory gin
World Gin Awards

UK: Tobermory Mountain Gin recognised as Best in the World

The latest gin to be released by Tobermory Distillery has fought off stiff international competition to claim the title of the World’s Best Classic Gin by a top…
pepsi football campaign
Global campaign

Pepsi® Launches a Bold New World of Fizz

Pepsi introduces a new global campaign that celebrates culture with the pop and fizz of the irresistible cola and stars the world’s best across football and music,…
Happy friends toasting with whiskey
Analysis

GlobalData reveals top 10 spirits influencers on Twitter during Q4 2020

An analysis of GlobalData’s Spirits Influencer Platform, which tracks more than 700 leading industry experts and their discussions pertaining to the emerging trends,…
alcohol
GlobalData

Low and no ABV beverages are shaping Western Europe spirits sector

As trends towards health and wellness continue to mount, producers in Western Europe are expanding their portfolios with low and no ABV products. Led by the…
barman is making cocktail
Innovation

Bacardi Launches Mix Lab, A New App That Revolutionizes The Cocktails At Home Experience

Bacardi, the world’s largest family-owned spirits company, announces the launch of Mix Lab an innovative app that gives cocktail lovers the experience of a well-crafted…
male student posing in campus library, empty space
Initiative

USA: Diageo North America establishes innovative program with HBCUs to develop future leaders

The North America business of Diageo, a global beverage leader, is committing $10 million to support 25 Historically Black Colleges and Universities (HBCUs) and…
bud light seltzer
Super Bowl

USA: Bud Light Seltzer Lemonade Debuts Its First-Ever Super Bowl Ad

Today, Bud Light Seltzer Lemonade released its first-ever Super Bowl television ad, titled “Last Year’s Lemons.” Inspired by the do-it-yourself haircuts, postponed…
beer
Exhibition

Italy: A new strategic route for the Horeca World Beer&Food Attraction in a full-digital format in 2021 and live in 2022

Italian Exhibition Group has set a new strategic route for Beer&Food Attraction, the expo dedicated to excellent beer and beverage products and food for the…
alcohol
Exhibition

UK: London Wine Fair announces a 100% digital show for 2021

The organisers of the London Wine Fair have announced that the 2021 show will now take place virtually. The decision was taken in light of the on-going uncertainty…
Coca Cola
Carbon Disclosures Project

Coca-Cola European Partners included on A List for climate change and water security

CCEP is one of only a few companies globally to be included on the Carbon Disclosures Project’s Climate and Water A lists for five consecutive years Coca-Cola…
alcohol
Drinks Market Analysis

IWSR: Beverage Alcohol in 2020 Performs Better than Expected

Total beverage alcohol will perform better than expected this year, but forecasts point to a slow long-term recovery, according to far-reaching new research from…
Cognac
Partnership

Courvoisier® Cognac Partners with National Urban League to Support Black Small Business Owners And Entrepreneurs

Courvoisier® Cognac, the most awarded cognac house*, today announces a partnership with National Urban League, a historic civil rights organization dedicated to…
Durstexpress
delivery service

Oetker Group plans acquisition of the online beverage delivery service flaschenpost SE

Dr. August Oetker KG intends to acquire the online beverage delivery service flaschenpost SE, based in Münster. Corresponding contracts were signed on October 30,…
Braubeviale 2020
Trade Fair

BrauBeviale 2020 Special Edition to take place exclusively in digital form

Following extensive discussions and critical observation of the current situation, NürnbergMesse, in close cooperation with customers and partners, has decided…
Milano wine week
Wine Event

Milano Wine Week innovates and grows

A new beginning for wine events: 9-day-long festival, featuring 120 physical events and almost 50 International Tastings in 7 foreign locations: New York, San Francisco,…
Melitta ManU
Successful partnership

Melitta and Manchester United extend partnership

The Melitta Group and the world-renowned English football club Manchester United are to continue their successful partnership. The Premier League Club and the German…
Jack Daniels
Diversity

Jack Daniel's and Uncle Nearest announce first selections for the Nearest & Jack Leadership Acceleration Program

The Jack Daniel Distillery and the Nearest Green Distillery have announced Byron Copeland and Tracie Franklin as the first selections for the Nearest & Jack…
BCB
International trade fair

World-leading drinks brands and bar professionals unite for Global Bar Week

Berlin, Brooklyn, London and São Paulo - these four industry hot spots are raising the bar and bringing together the global bar and beverage community from October…
Campari Red Passion
Impactful visuals

Campari brings Red Passion to life in new inspirational digital campaign

Campari, the iconic Italian red aperitif has launched an inspirational new digital campaign featuring a unique partnership with remarkable artists from around the…
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