Marketing

growling creatures
Species Protection

Krombacher and Wacken Open Air present the "Growling Creatures"

What do grey seals, cuckoos, and lynx have in common? They are all rare, European native species whose survival is threatened, and they are part of the "Growling…
Munich based startup

Spiritory – the new all-in-one platform for whisky lovers, collectors and investors

Munich based startup Spiritory GmbH announced the launch of its new platform www.spiritory.com. Spiritory provides users a smart and secure way to trade and manage…
carlsberg sweden underwater bar
“Don’t drink and boat”

Carlsberg Sweden opens underwater bar

To remind Swedes to abstain from alcohol when sailing, Carlsberg Sweden has created an underwater bar at the bottom of the sea. At the lake, alcohol intake can…
The Art of Shaking
Online platform

Simone Caporale and Luca Missaglia launch „The Art of Shaking“

The Art of Shaking (TAOS) is an independent global platform created by leading international drinks industry figures Luca Missaglia and Simone Caporale. Available…
Thrive Through Hydration

LeBron James and LIFEWTR Unveil Purpose-Driven Partnership

NBA icon, businessman and philanthropist LeBron James is regarded as one of sports' most influential figures of all time with his community-based contributions leaving…
krombacher bbc
Film Series

Krombacher featured in new series “Brewing Ambition”, produced by BBC StoryWorks

From the serene Krombach valley to vibrant London – a brand-new film about Krombacher explores the journey of the brewery’s iconic natural beer. Told by the…
carlsberg campaign
Campaign

Carlsberg launches new global campaign with Mads Mikkelsen

The Carlsberg brand is launching a new global campaign featuring Mads Mikkelsen to show that there’s more to Carlsberg than meets the eye. For the first time,…
bombay sapphire
King Pleasure© Exhibition

BOMBAY SAPPHIRE® Named The Official Spirit Partner of Jean-Michel Basquiat

BOMBAY SAPPHIRE® and the Basquiat Estate are proud to announce a partnership, naming the world's number one premium gin as the "Official Spirits Partner" of the…
MARTINI Time Best Shared Spot
Above-the-line campaign

MARTINI launches new fully integrated ‘Time Best Shared’ campaign

Bacardi-owned MARTINI announces ‘Time Best Shared’; a new, fully integrated brand campaign that will be executed through the line from March 2022. ‘Time…
Curius Team
Brand, Courage, and Swiftness

Curius launches to disrupt the drinks industry

Curius is a new beverage producer launched to disrupt how drinks brands are created, managed, marketed and distributed across global markets by focusing on three…
Happy friends toasting with whiskey
Analysis

Covid crisis exerted significant negative impact on Europe’s spirits sector

New analysis underscores devastating impact the Covid crisis has had on Europe’s spirits sector and the entire supply chain. COVID-19-related restrictions and…
Beviale Moscow Absage
Beviale Family

Beviale Moscow 2022 suspended indefinitely

Beviale Moscow, the first holistic trade fair for the Russian beverage market, is being suspended indefinitely in light of current events. It will not take place,…
vodka
Analysis

GlobalData: Russian vodka brands face pressure due to the ongoing crisis

Following the Russian invasion of Ukraine, there have been calls to boycott Russian brands with the country’s most famous commodity, vodka, bearing the brunt of…
beer
Analysis

GlobalData: AB InBev’s investments in premium and NoLo beers drive company’s growth

Following today’s (24 February) news that AB InBev reported beer and non-beer volumes growth of 3.4% and 3.8%, respectively, in Q4 2021; Peter Ramshaw, Consumer…
rooster rojo campaign
Global campaign

Rooster Rojo Tequila launches new global campaign: SIP DON'T SLAM

Amber Beverage Group, the fast-growing global beverage group, is launching a bold and exciting advertising campaign for its brand, Rooster Rojo Tequila®. The campaign…
The hands holding bottles with beer and making cheers
Analysis

GlobalData: Heineken’s premium range flourish amid high consumer price inflation

Following last week's (February 16, 2022) release of Heineken’s trading results, Ethan Elliott Maddison, Beverage Analyst at GlobalData, a leading data and analytics…
podcast beer
Podcast “Bigger Than Beer”

Global Hop Supplier Launches New Podcast, Highlighting Women+ in the Hop and Beer Industries

Yakima Chief Hops (YCH), the largest American hop supplier for the global brewing community, has launched a new podcast titled Bigger Than Beer. In their first season,…
pepsi mic drop nft
NFT collection

Pepsi Announces First-Ever Brand NFT with "Pepsi Mic Drop" Collection

Pepsi announces the brand's first-ever foray into the innovative and evolving world of non-fungible tokens (NFTs) with the Pepsi Mic Drop genesis NFT collection.…
cocktail
Bacardi Cocktail Trends Report

Bacardi’s top 5 cocktail trends for 2022

Bacardi Limited, the world's largest privately-held spirits company, releases its third annual Bacardi Cocktail Trends Report, looking ahead at the key trends impacting…
kavalan
Awards

Kavalan Wins IWSC 'Worldwide Whiskey Producer Trophy'

The International Wine and Spirit Competition (IWSC) has awarded its Worldwide Whiskey Producer Trophy to Kavalan for the third time, ending a spectacular 2021 awards…
beer
GlobalData

No-ABV beer and cider has potential to accentuate market opportunities in the Middle East

No-alcohol beer and cider are set to make a splash on the Middle East scene, says GlobalData, as the region is seeking to boost tourism. The leading data and analytics…
grey goose vodka
New multi-year partnership

GREY GOOSE® Vodka Named 'The Official Spirit Partner Of The 64th Annual GRAMMY Awards®'

22Just ahead of tomorrow's highly-anticipated GRAMMY Awards® nominations, GREY GOOSE and the Recording Academy® are proud to announce a new multi-year partnership,…
Salmon Guru Worlds 50 Best Bars 2021
The World’s 50 Best Bars

Spain's Salmon Guru wins Michter’s Art of Hospitality Award

Salmon Guru, Madrid, has been announced as the winner of the Michter’s Art of Hospitality Award, part of The World’s 50 Best Bars awards 2021. Created to recognise…
cocktail
GlobalData

Millennials keep UK pubs alive during COVID-19 pandemic, as over one in five buy premium drinks

Following the recent announcement from Wetherspoons that cocktail sales have soared compared to traditional sales; Ryan Whittaker, Consumer Analyst at GlobalData,…
functional drinks
Packaged Facts

USA: Functional Beverage Market Rises to $39 Billion

The U.S. food and beverage industry has been impacted heavily by COVID-19. In 2020 especially, more people looked to improve their health to prevent or lessen the…
st germain anna sui
Limited Edition

ST~GERMAIN® Elderflower Liqueur and Fashion Designer Anna Sui Launch a Floral Bottle Tote

ST~GERMAIN® Elderflower Liqueur invites cocktail gourmands and fashionistas to say 'Oui' to a creative and vibrant addition to the holidays with the launch of the…
jack daniel's award
Best Global Brands 2021

Jack Daniel’s Tennessee Whiskey named most valuable spirits brand in the world

Jack Daniel’s Tennessee Whiskey has been named as the most valuable spirits brand in the world by Interbrand in its Best Global Brands 2021 report. Jack Daniel’s…
The hands holding bottles with beer and making cheers
Analysis

GlobalData: Heineken’s Q3 sales impacted by renewed wellbeing trends following COVID-19 pandemic

Following today’s release of Heineken’s quarter three trading results; Holly Inglis, Beverages Analyst at GlobalData, a leading data and analytics company, offers…
pepsico logos
Digital Hubs

PepsiCo Accelerates Digitalization with Launch of Digital Hubs in North America and Europe

PepsiCo, Inc. announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future.…
bronx brewery
Partnership

US: Empire State Building Partners With Bronx Brewery

Prost! In its 90th year, the Empire State Building (ESB) has much to toast to as it brings Oktoberfest to its iconic 86th Floor Observatory with Bronx Brewery every…
With Russian Standard Vodka

BCB implements Bauhaus pop-up bar with Rémy Savage

Known as the ‘bar with no name’, it is famous for its minimalist Bauhaus style. Now the BCB is working with Russian Standard Vodka to bring this popular London…
coca cola candler cup
Candler Cup

CCEP New Zealand named best Coca-Cola bottler

Coca-Cola Europacific Partners New Zealand (CCEP NZ) has been named the winner of the 2020 Candler Cup, a competition to find the best Coca-Cola bottler in the world. The…
soft-drinks
Analysis

GlobalData: ‘Shock factor’ soft drink flavors on the rise

The traditionally popular flavors of cola, lemon-lime and pepper saw a combined 4.3% volume decrease in 2020, according to GlobalData. While these flavors will remain…
Programme highlights

Before and after the trade show: This will happen at Bar Convent Berlin 2021

11 to 13 October will see the international bar community reunite at “Bar Convent Berlin” (BCB). And the programme promises to present some highlights – both…
alcohol
Analysis

Top five trends to watch in the spirits and wine sector over 2021/2022, according to GlobalData

Disruptions in supply chains, crop damage as a result of climate change, and a shift in consumer attitudes towards drinking are set to shape new trends and consumption…
moet hennessy boutique
Reopening

Moët Hennessy: New contemporary concept for "Les Caves Particulières" at Paris-Charles de Gaulle Airport

Moët Hennessy, one of the world leaders in prestige Wines and Spirits, is pleased to announce the reopening of the boutique, "Les Caves Particulières", located…
bacardi campaign
BACARDÍ Spiced Rum

BACARDÍ® Premieres Two New Spiced Rum Campaigns Just In Time For Fall

Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns.…
martell cognac
Brand Campaign

Martell Cognac and Janelle Monáe Launch Audacious "Soar Beyond the Expected" Campaign

Martell, the oldest of the great cognac houses, is proud to announce world-renowned artist Janelle Monáe as an official partner for a new brand campaign, "Soar…
heinkeken daniel craig
Good things are worth to wait

Heineken® has collaborated with actor Daniel Craig to create the ‘Worth The Wait’ commercial

Heineken® today reveals a new commercial concepted in collaboration with Daniel Craig called ‘Worth The Wait’, which celebrates the highly anticipated release…
timex coca cola
Capsule collection

Timex x Coca-Cola Make Time for Unity with Release of Limited-Edition Capsule Collection

Timex®, a world leader in watchmaking and craftmanship, released a limited-edition collection of vintage-inspired watches, in partnership with Coca-Cola®. The…
New concept

Exhibitors from 22 countries and side events in the city: this is on tap at Bar Convent Berlin 2021

Following a one-year break, this October the BCB will once again be bringing the bar industry together live and in person. The concept has been adapted to the pandemic…
smirnoff campaign
Campaign

Smirnoff™ Vodka Reveals 'There's a Spy in Everyone' as an Official Partner of No Time To Die

"Shaken not stirred." Viewers have seen James Bond drink his famous Smirnoff vodka martini from the very first Bond film, Dr. No (1962). In Goldfinger (1964), James…
pepsi dapper dan collection
Limited Edition

Pepsi® and Dapper Dan Unveil Capsule Collection in Celebration of the Kickoff to NFL Season and New York Fashion Week

As the NFL season and New York Fashion Week both kick off, Pepsi is unapologetically celebrating these cultural moments as part of its season-long "Made for Football…
Initiative

HEINEKEN USA Kicks Off its 'Behind the Label' Initiative by Examining Gender Diversity in the Industry

HEINEKEN USA today announced the launch of its Behind the Label initiative, a program designed to foster inclusion & diversity across the alcoholic beverage…
Digital Photography Series

MARTINI® captures Moments of Joy as friends reunite across the world

MARTINI®, the world’s leading vermouth brand and photographer and film director, Greg Williams are coming together to curate a once in a lifetime digital photography…
veuve cliquot k way
Limited Edition

Veuve Clicquot and K-WAY® give the iconic Clicquot Ice Jacket a new design

Together, Veuve Clicquot and fashion label K-WAY® have given the famous Clicquot Ice Jacket a new design. The exclusive, limited edition Veuve Clicquot x K-WAY®…
smirnoff campaign
Campaign

Smirnoff launches new 'Vodka for the People' Campaign with Kaley Cuoco and Anthony Anderson

As the face of America changes, Smirnoff is celebrating by issuing a unifying rallying cry through the launch of "Vodka for the People," a campaign that highlights…
johnny walker princess street
Johnnie Walker Princes Street

Diageo Opens Landmark Global Johnnie Walker Visitor Experience

Diageo's Johnnie Walker Princes Street, the eight-floor new visitor experience for the world's best-selling Scotch whisky, has today been launched in the heart of…
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