Teremana® Tequila announces Holiday Campaign
Teremana® Tequila, the premium, small-batch tequila founded by Dwayne "The Rock" Johnson, is sharing the spirit of Mana throughout the holiday season - by building…
Absolut & Kahlúa partner with Sabrina Carpenter
Absolut & Kahlúa, the power pair behind the Espresso Martini, have joined forces with Sabrina Carpenter to mix things up this holiday season. Known for her…
Grey Goose® Vodka and Frances Tiafoe Celebrate the US Open in Style
Today, GREY GOOSE® vodka, the official vodka of the US Open for 18 years and star of the tournament's signature Honey Deuce™ cocktail, is proud to announce…
MARTINI brings Simona Tabasco back to Sicily for the ultimate #EuroSummer
This summer, MARTINI is bringing the spice to Sicily with Emmy-nominated actress and fashion muse, Simona Tabasco. Following her captivating performance in hit TV…
Martini® Launches New Global Campaign 'Martini® Dare to Be'
MARTINI announces the launch of its new global campaign, ‘MARTINI Dare To Be’; a celebration of the ‘modern aperitivo moment’ that has evolved from a ‘pre-event’…
Busch Light and Crocs Launch Two Limited-Edition
Toss those dusty sneakers and clunky hiking boots because Busch Light has teamed up with iconic global footwear brand, CrocsTM, to release two limited-edition styles…
Paulaner USA Announces Its 'Big Cans For Big Heroes' Campaign
Paulaner USA, the exclusive importer of the legendary Paulaner in the United States, is excited to announce its Big Cans for Big Heroes national campaign in support…
"Do More of What You Wanta" – Fanta with New Global Campaign
The 2000s called, and they want to know: Don't ya Wanta, Wanta Fanta? Fanta®, the leading sparkling fruit beverage brand known for deliciously refreshing flavors,…
Pepsi® Announces Football Star Jack Grealish as Global Brand Ambassador in Multi-Year Partnership
Pepsi has unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal.
Jack will take centre stage in Pepsi's soon-to-be-announced…
Belvedere Launches a Striking New Global Campaign Starring Grammy Award Winner Future
Multi-platinum selling artist Future encounters celebrated director Taika Waititi, who returns for his second campaign, in a sensational new short film to herald…
Estrella Jalisco’s Vive Tu Estrella Campaign Celebrates Modern Mexican Culture With New Ads
Estrella Jalisco debuts a new take on its Vive tu Estrella campaign, celebrating its authentic Mexican heritage, refreshing liquid, and the consumers who inspire…
Carlsberg Launches New Global Brand Campaign
Carlsberg is launching a new global brand campaign – Do the best things begin with curiosity? Probably - championing that all progress in the world starts with…
1664 Blanc Introduces Good Taste With A Twist 3.0
This season, the super-premium brand 1664 takes us back to ‘Rue 1664’ – the home of Good Taste With A Twist, releasing a new wave of global campaigns.
The…
David Guetta Announces Partnership with Lyre’s Non-Alcoholic Spirits
Lyre’s, the #1 trending Non-Alcoholic Spirits brand, announces its partnership with the world’s #1 DJ David Guetta, with the mission to change the way the world…
"Saw This Made This": BOMBAY SAPPHIRE and The Hoxton partner with artists in five cities
BOMBAY SAPPHIRE and The Hoxton will be coming together to bring an exciting addition to their neighbourhoods in Amsterdam, Barcelona, London, Paris, and Rome as…
US Open and Aperol® begin new partnership in 2023
The USTA announced that Aperol®, the iconic Italian Aperitivo, has signed on as an official partner of the US Open, beginning with the 2023 event.
"We are delighted…
Bombay Sapphire Partners With Artists To Transform London's Iconic Bars
Visual artists Tishk Barzanji and Shaquille-Aaron Keith are set to take over renowned London bars Sketch and Silverleaf this summer with their creative visions,…
Amber Beverage Group continues Ukrainian men's basketball team sponsorship
The global producer and distributor of fine beverages, Amber Beverage Group (ABG), has announced it will continue the sponsorship of the Ukrainian men’s national…
Diageo and Smirnoff launch new global responsible drinking campaign
Diageo and the world's number one vodka Smirnoff, have today launched a new global campaign 'Drops of Advice' encouraging people to drink responsibly during the…
Gatorade® launches new campaign to inspire future generations mentally and physically
Gatorade®, the world's number one sports drink*, launches an epic new global campaign to inspire future generations mentally and physically to achieve greatness,…
Belvedere Vodka announces new global campaign starring Daniel Craig
Belvedere, the world's first super-premium vodka, today reveals a monumental campaign featuring critically acclaimed actor Daniel Craig as he has never been seen…
Heineken® announced as title race partner for the FORMULA 1 LAS VEGAS GRAND PRIX 2023
The world's most anticipated F1® race, next year's clash in Las Vegas, has been officially announced as the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX 2023.…
Coors Light will pay $50,000 to duplicate its logo
In celebration of National American Beer Day, Coors Light, the beer made to chill, is announcing a nationwide Chill Harder Pays Harder program to give back to its…
BOMBAY SAPPHIRE® and Baz Luhrmann launch ‘Saw This, Made This’ campaign
14BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’. With…
Krombacher and Wacken Open Air present the "Growling Creatures"
What do grey seals, cuckoos, and lynx have in common? They are all rare, European native species whose survival is threatened, and they are part of the "Growling…
Carlsberg Sweden opens underwater bar
To remind Swedes to abstain from alcohol when sailing, Carlsberg Sweden has created an underwater bar at the bottom of the sea.
At the lake, alcohol intake can…
LeBron James and LIFEWTR Unveil Purpose-Driven Partnership
NBA icon, businessman and philanthropist LeBron James is regarded as one of sports' most influential figures of all time with his community-based contributions leaving…
Carlsberg launches new global campaign with Mads Mikkelsen
The Carlsberg brand is launching a new global campaign featuring Mads Mikkelsen to show that there’s more to Carlsberg than meets the eye. For the first time,…
MARTINI launches new fully integrated ‘Time Best Shared’ campaign
Bacardi-owned MARTINI announces ‘Time Best Shared’; a new, fully integrated brand campaign that will be executed through the line from March 2022.
‘Time…
Rooster Rojo Tequila launches new global campaign: SIP DON'T SLAM
Amber Beverage Group, the fast-growing global beverage group, is launching a bold and exciting advertising campaign for its brand, Rooster Rojo Tequila®. The campaign…
GREY GOOSE® Vodka Named 'The Official Spirit Partner Of The 64th Annual GRAMMY Awards®'
22Just ahead of tomorrow's highly-anticipated GRAMMY Awards® nominations, GREY GOOSE and the Recording Academy® are proud to announce a new multi-year partnership,…
Jack Daniel’s Tennessee Whiskey named most valuable spirits brand in the world
Jack Daniel’s Tennessee Whiskey has been named as the most valuable spirits brand in the world by Interbrand in its Best Global Brands 2021 report. Jack Daniel’s…
BACARDÍ® Premieres Two New Spiced Rum Campaigns Just In Time For Fall
Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns.…
Martell Cognac and Janelle Monáe Launch Audacious "Soar Beyond the Expected" Campaign
Martell, the oldest of the great cognac houses, is proud to announce world-renowned artist Janelle Monáe as an official partner for a new brand campaign, "Soar…
Heineken® has collaborated with actor Daniel Craig to create the ‘Worth The Wait’ commercial
Heineken® today reveals a new commercial concepted in collaboration with Daniel Craig called ‘Worth The Wait’, which celebrates the highly anticipated release…
Smirnoff™ Vodka Reveals 'There's a Spy in Everyone' as an Official Partner of No Time To Die
"Shaken not stirred." Viewers have seen James Bond drink his famous Smirnoff vodka martini from the very first Bond film, Dr. No (1962). In Goldfinger (1964), James…
MARTINI® captures Moments of Joy as friends reunite across the world
MARTINI®, the world’s leading vermouth brand and photographer and film director, Greg Williams are coming together to curate a once in a lifetime digital photography…
Veuve Clicquot and K-WAY® give the iconic Clicquot Ice Jacket a new design
Together, Veuve Clicquot and fashion label K-WAY® have given the famous Clicquot Ice Jacket a new design.
The exclusive, limited edition Veuve Clicquot x K-WAY®…
Smirnoff launches new 'Vodka for the People' Campaign with Kaley Cuoco and Anthony Anderson
As the face of America changes, Smirnoff is celebrating by issuing a unifying rallying cry through the launch of "Vodka for the People," a campaign that highlights…
Diageo Opens Landmark Global Johnnie Walker Visitor Experience
Diageo's Johnnie Walker Princes Street, the eight-floor new visitor experience for the world's best-selling Scotch whisky, has today been launched in the heart of…
Jägermeister Debuts "Night Lights" Short Film Featuring Global Superstar Post Malone to Support #SAVETHENIGHT
Mast-Jägermeister US premieres short film "Night Lights" starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling…
Heineken® unveils new UEFA and Motorsports partnerships
The hope, the cheers, the suspense, the celebration - and having the very best of times before, during and after a sports event… it’s what fans want, now more…
Pepsi® Zero Sugar Teams Up With CC Sabathia To Bring Local Bronx Community Organization To Baseball's Biggest Stage
Former Yankees pitcher CC Sabathia knows a thing or two about being center stage at Yankee Stadium. Now, with the help of Pepsi® Zero Sugar, he's showing local…
HBO Max® and Moët Hennessy Ink First-Ever Multibrand Partnership
HBO Max and Moët Hennessy USA have joined forces to thoughtfully pair select Max Original series with iconic Moët Hennessy brands, enhancing the entertaining-at-home…
¡Es Jose Time! Miller Lite And J Balvin Announce Partnership
Today, Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing "Es Jose Time," a partnership and campaign featuring Jose's take on Miller Time.…
Sarah Jessica Parker's Wine "Invivo X" Awarded Two Gold Medals
New York icon Sarah Jessica Parker and her wine brand Invivo X, SJP have come out on top at the 2021 New York International Wine Competition. With over 1400 wines…
Pernod Ricard launches its innovative new Responsible Party campaign: “Drink More…Water”
Pernod Ricard is today launching an innovative new international digital campaign through its Responsible Party initiative, aimed at tackling the issue of binge…
Budweiser Partners with Actor Bill Pullman to Recreate Iconic Presidential Speech from Independence Day
Independence Day has always been a holiday of great pride, tradition and celebration in the United States, but it holds extra significance this year. The holiday…