Marketing

Redesign

New Look, Same Legacy: Heering Launches New Bottle Design

De Kuyper Royal Distillers is giving one of its most renowned brands, Heering Cherry Liqueur, a refreshed look with a new packing design. The revised bottle…
BrauBeviale 2024
Summary

BrauBeviale 2024 draws a positive balance

Following the conclusion of BrauBeviale 2024 in Nuremberg (26-28 November), it is once again clear that the brewing and beverage industry continues to prioritise…
tiger beer
Campaign

Tiger® Beer launches a bold new era with ‘You Never Roar Alone’

Tiger® Beer together with lead agency partner LePub Singapore has unveiled its latest epic brand evolution with the launch of ‘You Never Roar Alone’, a campaign…
teremana
Tequila

Teremana® Tequila announces Holiday Campaign

Teremana® Tequila, the premium, small-batch tequila founded by Dwayne "The Rock" Johnson, is sharing the spirit of Mana throughout the holiday season - by building…
absolut vodka
Partnership

Absolut & Kahlúa partner with Sabrina Carpenter

Absolut & Kahlúa, the power pair behind the Espresso Martini, have joined forces with Sabrina Carpenter to mix things up this holiday season. Known for her…
grey goose
Partnership

Grey Goose® Vodka and Frances Tiafoe Celebrate the US Open in Style

Today, GREY GOOSE® vodka, the official vodka of the US Open for 18 years and star of the tournament's signature Honey Deuce™ cocktail, is proud to announce…
Sustainability

Suntory Global Spirits Releases 2023 Sustainability Report

Suntory Global Spirits, a world leader in premium spirits, released its 2023 Sustainability Report, highlighting the company’s progress against its Proof Positive…
Campaign

MARTINI brings Simona Tabasco back to Sicily for the ultimate #EuroSummer

This summer, MARTINI is bringing the spice to Sicily with Emmy-nominated actress and fashion muse, Simona Tabasco. Following her captivating performance in hit TV…
Swedish Whisky

Shining Awards: Agitator Whisky Triumphs at IWSC Awards

Complex aromas, an expressive flavor palette, and unique blends: Agitator Whisky is celebrating four gleaming awards at this year’s IWSC. Chestnut Cask, Argument…
martini
Campaign

Martini® Launches New Global Campaign 'Martini® Dare to Be'

MARTINI announces the launch of its new global campaign, ‘MARTINI Dare To Be’; a celebration of the ‘modern aperitivo moment’ that has evolved from a ‘pre-event’…
busch light crocs
Collaboration

Busch Light and Crocs Launch Two Limited-Edition

Toss those dusty sneakers and clunky hiking boots because Busch Light has teamed up with iconic global footwear brand, CrocsTM, to release two limited-edition styles…
paulaner
Campaign

Paulaner USA Announces Its 'Big Cans For Big Heroes' Campaign

Paulaner USA, the exclusive importer of the legendary Paulaner in the United States, is excited to announce its Big Cans for Big Heroes national campaign in support…
fanta
Campaign

"Do More of What You Wanta" – Fanta with New Global Campaign

The 2000s called, and they want to know: Don't ya Wanta, Wanta Fanta? Fanta®, the leading sparkling fruit beverage brand known for deliciously refreshing flavors,…
pepsi jack grealish
Partnership

Pepsi® Announces Football Star Jack Grealish as Global Brand Ambassador in Multi-Year Partnership

Pepsi has unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal. Jack will take centre stage in Pepsi's soon-to-be-announced…
Campaign

Belvedere Launches a Striking New Global Campaign Starring Grammy Award Winner Future

Multi-platinum selling artist Future encounters celebrated director Taika Waititi, who returns for his second campaign, in a sensational new short film to herald…
estrella
Beer

Estrella Jalisco’s Vive Tu Estrella Campaign Celebrates Modern Mexican Culture With New Ads

Estrella Jalisco debuts a new take on its Vive tu Estrella campaign, celebrating its authentic Mexican heritage, refreshing liquid, and the consumers who inspire…
carlsberg campaign
Campaign

Carlsberg Launches New Global Brand Campaign

Carlsberg is launching a new global brand campaign – Do the best things begin with curiosity? Probably - championing that all progress in the world starts with…
1664 blanc
Campaign

1664 Blanc Introduces Good Taste With A Twist 3.0

This season, the super-premium brand 1664 takes us back to ‘Rue 1664’ – the home of Good Taste With A Twist, releasing a new wave of global campaigns. The…
Award

Brown-Forman named one of the 2024 World’s Most Ethical Companies

Brown-Forman has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2024 World’s…
David guetta
Partnership

David Guetta Announces Partnership with Lyre’s Non-Alcoholic Spirits

Lyre’s, the #1 trending Non-Alcoholic Spirits brand, announces its partnership with the world’s #1 DJ David Guetta, with the mission to change the way the world…
cointreau limited edition
Collaboration

Cointreau Releases Limited Edition Bottle Collaboration with Artist INSANE 51

Cointreau, the iconic orange liqueur known for its timeless association with the Margarita, is thrilled to announce the release of an exclusive Limited Edition bottle…
Whiskey

Rebel 100 Bourbon: Lux Row launches limited edition 

Kentucky-based Lux Row Distillers is launching an international-only release of its acclaimed Rebel 100 Kentucky Straight Bourbon. Debuting at BCB Berlin (9th –…
flor de cana
The Ultimate Awards

Flor de Caña named Best Sustainable Rum Distillery

Flor de Caña, the world's first spirit to be both Carbon Neutral and Fair Trade certified, was recently named "Best Sustainable Rum Distillery" by The Ultimate…
Campagn

"Saw This Made This": BOMBAY SAPPHIRE and The Hoxton partner with artists in five cities

BOMBAY SAPPHIRE and The Hoxton will be coming together to bring an exciting addition to their neighbourhoods in Amsterdam, Barcelona, London, Paris, and Rome as…
bacardi
Events

BACARDÍ Rum Named First Spirits Partner of the 2023 MTV Video Music Awards

BACARDÍ, MTV and Paramount Brand Studio Will Pay Tribute to 50 Years of Hip Hop Style with Experiential BACARDÍ VINTAGE Pop-Up Shop, Limited Edition Bottle, Signature…
home of carlsberg
Home of Carlsberg

Carlsberg opens new cultural attraction

Since 2018, one of Copenhagen's most popular tourist attractions, Visit Carlsberg, has been closed and undergone extensive modernisation. On 1 December 2023, Visit…
Partnership

US Open and Aperol® begin new partnership in 2023

The USTA announced that Aperol®, the iconic Italian Aperitivo, has signed on as an official partner of the US Open, beginning with the 2023 event. "We are delighted…
Invest

Munich-based start-up Spiritory secures a six-figure amount for online whisky marketplace

The start-up Spiritory has secured a six-figure amount from investors. The young Munich-based company plans to use this capital to democratize and make the whisky…
bombay sapphire
Partnership

Bombay Sapphire Partners With Artists To Transform London's Iconic Bars

Visual artists Tishk Barzanji and Shaquille-Aaron Keith are set to take over renowned London bars Sketch and Silverleaf this summer with their creative visions,…
EUROGLAS Top 100
Glass packaging

Consistently sustainable – EUROGLAS is a TOP 100 innovative company

[Advertorial] EUROGLAS, a specialist in glass packaging, is demonstrating what the future of the packaging industry can look like. The second-generation family-run…
BOMBAY SAPPHIRE AI Art
Artificial Intelligence

Bombay Sapphire launches world’s largest mass participation AI Art event

Launching on World Creativity Day, 21st April 2023, at the Design Museum in London before travelling to Chelsea Factory in New York in May, Bombay Sapphire and Baz…
Honor

Brown-Forman Named one of the 2023 World's Most Ethical Companies

Brown-Forman has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2023 World’s…
European Beer Star Bier
Beer competition

European Beer Star celebrates its 20th anniversary

For 20 years now, the European Beer Star has been on the quest to find the best beers in the world. The registration phase for this year's edition of the renowned…
amber beverage
Sponsoring

Amber Beverage Group continues Ukrainian men's basketball team sponsorship

The global producer and distributor of fine beverages, Amber Beverage Group (ABG), has announced it will continue the sponsorship of the Ukrainian men’s national…
franklin and sons
Mixer

Franklin & Sons launch ‘Drinks In Trade’ vodcast series

On December 5th, Franklin & Sons celebrates the remarkably independent and vibrant hospitality industry with the launch of its new vodcast series ‘Drinks In…
campaign
‘Drops of Advice’

Diageo and Smirnoff launch new global responsible drinking campaign

Diageo and the world's number one vodka Smirnoff, have today launched a new global campaign 'Drops of Advice' encouraging people to drink responsibly during the…
messi
Global Campaign

Gatorade® launches new campaign to inspire future generations mentally and physically

Gatorade®, the world's number one sports drink*, launches an epic new global campaign to inspire future generations mentally and physically to achieve greatness,…
Smirnoff Gorillaz Bottle
Collaboration

Smirnoff presents “True Originals” with Gorillaz with cocktails and a limited edition

Since 1864, Smirnoff has introduced some of the most iconic and widely replicated cocktails into our collective cultural drinks cabinet, from the vodka martini that…
belvedere vodka daniel craig
Vodka

Belvedere Vodka announces new global campaign starring Daniel Craig

Belvedere, the world's first super-premium vodka, today reveals a monumental campaign featuring critically acclaimed actor Daniel Craig as he has never been seen…
dewars whisky nft
BlockBar.com

DEWAR’S® Scotch Whisky launches first-ever NFT for Double 21 Year-Old

[AG1] DEWAR’S® Scotch Whisky, the world’s most awarded blended Scotch whisky, has teamed up with BlockBar.com, the world’s first direct to consumer NFT marketplace…
mitchers whiskey
Whiskey

Michter's Named World's Most Admired American Whiskey

Michter's has been named the World's Most Admired American Whiskey and the #2 Most Admired Whisky overall in the second edition of The World's Most Admired Whiskies,…
heineken formula 1
Partenrship

Heineken® announced as title race partner for the FORMULA 1 LAS VEGAS GRAND PRIX 2023

The world's most anticipated F1® race, next year's clash in Las Vegas, has been officially announced as the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX 2023.…
Bobby’s Gin KangaROOS
Collaboration

Sneakers meet gin: The KangaROOS x Bobby’s Gin Ultimate

Bobby’s Dry Gin Founders, the brothers David Blom and Sebastiaan van Bokkel, sharing their passion not only for good gin tonic but also for fashion and sneakers.…
Advertising

Coors Light will pay $50,000 to duplicate its logo

In celebration of National American Beer Day, Coors Light, the beer made to chill, is announcing a nationwide Chill Harder Pays Harder program to give back to its…
bombay sapphire

BOMBAY SAPPHIRE® and Baz Luhrmann launch ‘Saw This, Made This’ campaign

14BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’. With…
Black 1752 Rum
Caribbean rum

Amber Beverage Group to launch BLACK 1752 at BCB

The global spirits company, Amber Beverage Group, is set to launch BLACK 1752, a blend of herbal infusions, dark Caribbean rum, orange and vanilla notes, laced with…
Social Media

#ToastToRoger – An initiative by Moët & Chandon in honor of Roger Federer

Perpetuating a tradition that has made the greatness and generosity of the House, Moët & Chandon is thrilled to invite Roger Federer’s friends and fans around…
patron tequila
A PATRÓN Pop-Up Series

PATRÓN® Tequila Makes Its First Foray into the Metaverse

PATRÓN® Tequila, the world's number one super-premium tequila*, is entering the metaverse this summer for the first time with "Summer Made Sensational: A PATRÓN…
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