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martell cognac
Brand Campaign

Martell Cognac and Janelle Monáe Launch Audacious "Soar Beyond the Expected" Campaign

Martell, the oldest of the great cognac houses, is proud to announce world-renowned artist Janelle Monáe as an official partner for a new brand campaign, "Soar…
tamdhu cigar malt
Limited Edition

Tamdhu celebrates the launch of its new Cigar Malt with a unique humidor inspired by its sherry seasoned casks

Tamdhu Speyside Single Malt Scotch Whisky has announced the global release of its Cigar Malt No. 01 - a special limited edition new bottling to celebrate an age-old…
Limited Edition

USA: CÎROC And Sean "Diddy" Combs Usher In The "Love" Era With New Limited-Edition CÎROC Pomegranate

CÎROC announced its latest flavor – and it's the perfect complement to the "love era" declared by Sean Love Combs aka "Diddy." The new limited-edition CÎROC…
heinkeken daniel craig
Good things are worth to wait

Heineken® has collaborated with actor Daniel Craig to create the ‘Worth The Wait’ commercial

Heineken® today reveals a new commercial concepted in collaboration with Daniel Craig called ‘Worth The Wait’, which celebrates the highly anticipated release…
Mediterranean gin

Premium gin with multi-layered Mediterranean flavors - Francesco Angotti about Gin Mare

Gin Mare combines the diverse cultures and botanical specialties of the Mediterranean like no other gin. The premium gin has reached a top position among gins worldwide…
sodastream terra
Sparkling water maker

SodaStream Introduces "Terra", the Next Generation of Sparkling Water

The most satisfying sparkling water is the fresh kind you make yourself and with SodaStream's newest machine this experience just got even better. Today, the leading…
timex coca cola
Capsule collection

Timex x Coca-Cola Make Time for Unity with Release of Limited-Edition Capsule Collection

Timex®, a world leader in watchmaking and craftmanship, released a limited-edition collection of vintage-inspired watches, in partnership with Coca-Cola®. The…
New concept

Exhibitors from 22 countries and side events in the city: this is on tap at Bar Convent Berlin 2021

Following a one-year break, this October the BCB will once again be bringing the bar industry together live and in person. The concept has been adapted to the pandemic…
smirnoff campaign
Campaign

Smirnoff™ Vodka Reveals 'There's a Spy in Everyone' as an Official Partner of No Time To Die

"Shaken not stirred." Viewers have seen James Bond drink his famous Smirnoff vodka martini from the very first Bond film, Dr. No (1962). In Goldfinger (1964), James…
bevy long drink
New Product

The Boston Beer Company Launches New "Bevy Long Drink"

The Boston Beer Company today announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the "Long Drink."…
pepsi dapper dan collection
Limited Edition

Pepsi® and Dapper Dan Unveil Capsule Collection in Celebration of the Kickoff to NFL Season and New York Fashion Week

As the NFL season and New York Fashion Week both kick off, Pepsi is unapologetically celebrating these cultural moments as part of its season-long "Made for Football…
Initiative

HEINEKEN USA Kicks Off its 'Behind the Label' Initiative by Examining Gender Diversity in the Industry

HEINEKEN USA today announced the launch of its Behind the Label initiative, a program designed to foster inclusion & diversity across the alcoholic beverage…
Hand pouring cola soda drink from bottle to glass with ice cubes and lemon slices
Trend topics

Top five themes reshaping the soft drinks sector over 2021/2022, according to GlobalData

After a tumultuous 18-month period following the COVID-19 pandemic, the global soft drinks market is expected to grow by 3.6%* in 2021 to 898.5 billion litres compared…
brewdog japan
Joint Venture

BrewDog partners with Asahi Japan to create Japanese Joint Venture

BrewDog, a leading independent craft brewer, is pleased to announce the launch of a joint venture in Japan with Asahi Breweries. Ltd (“Asahi Japan”), which will…
cider in traditional drinking glass
Cider market

GlobalData: Cider companies should take advantage of summer months in the UK now that restrictions have been lifted

In 2020 and continuing into 2021, COVID-19 has profoundly affected trading in the UK, with the cider market losing 16.3%* volume in 2020, dropping to 7837.36 thousand…
Hands clinging alcohol drink glasses
Investment

Komasa Kanosuke Distillery announces investment by Diageo through Distill Ventures

Komasa Kanosuke Distillery, a producer of ultra-premium single-malt whiskies based in Kagoshima, Japan, today announces that Diageo has made a minority investment…
anheuser busch logo
Commercial leadership

Anheuser-Busch Announces New U.S. Commercial Structure To Further Fuel Momentum

Today, Anheuser-Busch announced enhancements to its U.S. commercial leadership team to further support the company's consumer-first commercial strategy. The new…
Digital Photography Series

MARTINI® captures Moments of Joy as friends reunite across the world

MARTINI®, the world’s leading vermouth brand and photographer and film director, Greg Williams are coming together to curate a once in a lifetime digital photography…
heineken edelweiss campaign
Global TV Campaign

Premium Wheat beer brand Edelweiss launches in Asia

HEINEKEN has embarked on an adventure with its wheat beer brand, Edelweiss, launching in new markets and introducing its first global TV campaign for the brand. Edelweiss…
veuve cliquot k way
Limited Edition

Veuve Clicquot and K-WAY® give the iconic Clicquot Ice Jacket a new design

Together, Veuve Clicquot and fashion label K-WAY® have given the famous Clicquot Ice Jacket a new design. The exclusive, limited edition Veuve Clicquot x K-WAY®…
smirnoff campaign
Campaign

Smirnoff launches new 'Vodka for the People' Campaign with Kaley Cuoco and Anthony Anderson

As the face of America changes, Smirnoff is celebrating by issuing a unifying rallying cry through the launch of "Vodka for the People," a campaign that highlights…
johnny walker princess street
Johnnie Walker Princes Street

Diageo Opens Landmark Global Johnnie Walker Visitor Experience

Diageo's Johnnie Walker Princes Street, the eight-floor new visitor experience for the world's best-selling Scotch whisky, has today been launched in the heart of…
Net Zero 2040 ambition

Coca-Cola Europacific Partners announces its two first carbon neutral manufacturing sites

Coca-Cola Europacific Partners (CCEP) is announcing that two of its manufacturing sites have been certified as carbon neutral[1]. The sites at Jordbro in Sweden…
pernod ricard brands
Investment

Pernod Ricard takes minority stake in U.S. based Sovereign Brands

Pernod Ricard is delighted to announce the signing of a minority stake investment in Sovereign Brands and its portfolio of fast-growing super premium wine and spirits…
macaloney distillers
Legal Dispute

Canadian Distiller's Battle with Scotch Whisky Association Heats Up

In April 2021 the Scotch Whisky Association (SWA) sued Vancouver Island's award-winning Macaloney's Caledonian distillery. There has been a public outcry and tremendous…
breakthru beverage tom bene
People

US: Breakthru Beverage Group Appoints Tom Bené as President and CEO

Breakthru Beverage Group, a leading North American total beverage alcohol distributor with operations across the United States and Canada, today announced the Board…
bold ready to enjoy
New Products

Lucas Bols Launches Bols Ready to Enjoy Cocktails

As the industry is shifting towards higher quality home entertaining, Bols, the World's First Cocktail Brand, is inviting consumers to bring home the magic of cocktails…
post malone
Back to Nightlife

Jägermeister Debuts "Night Lights" Short Film Featuring Global Superstar Post Malone to Support #SAVETHENIGHT

Mast-Jägermeister US premieres short film "Night Lights" starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling…
brothers bond bourbon
Straight Bourbon Whiskey

US: Brother's Bond Bourbon is one of the fastest selling ultra-premium Bourbon brands

Ian Somerhalder's and Paul Wesley's Brother's Bond Bourbon, their hand-selected straight bourbon whiskey, continues strong momentum and growth in the first four…
melissa mitchner
Initiative

Together with Sean Diddy Combs, CÎROC Ultra-Premium Vodka Launches Newest #CIROCStands Campaign

CÎROC and Sean Diddy Combs continue their culture-shifting #CIROCStands initiative in support of Black excellence and achievement with their newest campaign, #CIROCStands…
mtn dew flamin hot
Limited Edition

US: MTN DEW® Brings The Heat With New MTN DEW® FLAMIN' HOT® Beverage And Fashion Capsule Collection

MTN DEW meets FLAMIN' HOT. You heard that right. The 81-year-old beverage brand is no stranger to pushing flavor boundaries and FLAMIN' HOT' is no exception. MTN…
heineken partnerships
Partnerships

Heineken® unveils new UEFA and Motorsports partnerships

The hope, the cheers, the suspense, the celebration - and having the very best of times before, during and after a sports event… it’s what fans want, now more…
Distell Limited Editions 2021
Bunnahabhain, Tobermory and Deanston

Distell Celebrates its Three Whisky Distilleries by Releasing a Portfolio of Limited-Edition Expressions

Bunnahabhain, Tobermory and Deanston distilleries have announced a selection of exquisite limited-edition expressions - showcasing the finest characteristics of…
New reseller

OneCircle's announces latest partnership with “Canada West Winery Supplies”

While OneCircle works towards a net-zero goal across its operation, like-minded partners continue to seek out sustainable solutions within the beverage production…
coffee
Joint Venture

Louis Dreyfus Company and Instanta to Build an Instant Coffee Plant in Vietnam

Louis Dreyfus Company Asia Pte. Ltd. (LDC) announced that the company has signed a joint venture (JV) agreement with Instanta Sp. z o.o. (Instanta), a global private…
cross keys gin rtd
Product Launch

Amber Beverage unveils Premium RTDs from Cross Keys Gin

Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), continues to expand its premium gin portfolio with the launch of two RTDs for…
loud luxury
BACARDÍ Party Tour

US: BACARDÍ® Rum Announces Multi-City BACARDÍ Party Tour Featuring Headlining DJ Duo, Loud Luxury

BACARDÍ rum is excited to announce the BACARDÍ Party Tour, a nine-city U.S. tour making a splash in some of the biggest game day towns across the nation. Bringing…
bama tea at expo dubai
Cooperation

Bama Tea: Official Designated White Tea And Designated Pu'er Tea In China Cuisines & Culture Center Of China Pavilion At The Expo 2020 Dubai

On 12 August, Bama Tea Co., Ltd. (known as 'Bama' or 'Bama Tea') and China Cuisines & Culture Center of China Pavilion at Expo 2020 Dubai Cooperation Signing…
Yakima Chief Hops

American Hop Supplier Hosts Virtual Hop & Brew School Open to Global Craft Beer Community

Yakima Chief Hops (YCH), a 100% farmer owned hop supplier, invites the global craft beer community, including beer lovers, members of the media and brewers of all…
the sexton single malt
Partnership

The Sexton Single Malt Named as the Official Whiskey of "The Walking Dead"

America's best-selling Irish malt, The Sexton® Single Malt, announces its designation as The Official Whiskey of AMC Networks' groundbreaking series, The Walking…
pepsi cc sabathia
Partnership

Pepsi® Zero Sugar Teams Up With CC Sabathia To Bring Local Bronx Community Organization To Baseball's Biggest Stage

Former Yankees pitcher CC Sabathia knows a thing or two about being center stage at Yankee Stadium. Now, with the help of Pepsi® Zero Sugar, he's showing local…
tove lo
Collaboration

US: Cann Launches First Of-Its-Kind Cannabis-Infused, Caffeinated Social Tonic

Cann, California's leading cannabis-infused beverage company, today announced Passion Peach Mate, the first-of-its-kind caffeinated cannabis beverage designed in…
axia logo
Strategic partnerships

Axia Spirit Signs Global Distribution Agreements in the UK, US and Greece

Axia Spirit, the world's first extra dry spirit strength mastiha, announced three new distribution agreements for its launch in the UK, US and Greece. Axia is now…
kill cliff
Partnership

US: Kill Cliff Launches Tekilla Kiwi with MMA Superstar Israel Adesanya

Fresh off his title defense for the middleweight belt in the UFC, Israel Adesanya has partnered with Kill Cliff to become the first UFC fighter to have his own energy…
PepsiCo WaterAid
“Net Water Positive” by 2030

PepsiCo Announces "Net Water Positive" Commitment

PepsiCo, Inc. announced its ambition to become "Net Water Positive" by 2030, aiming to replenish more water than the company uses, which would place it among the…
health ade logo
Acquisition

US: Leading Beverage Brand Health-Ade Announces Acquisition and Growth Financing

Health-Ade, a sales leader and pioneer in kombucha beverages, today announced that longstanding partner First Bev has acquired a controlling stake in the company.…
dr pepper fantastic chocolate
Limited Edition

Dr Pepper Reveals FANtastic Chocolate

Dr Pepper is excited to announce fans can now access their latest exclusive indulgence, FANtastic Chocolate! The delectable combination of Dr Pepper and chocolate…
sagamore spirit
Product launch

Sagamore Spirit Launches Premium Canned Craft Cocktails Made with its 4-Year-Old Rye Whiskey

Sagamore Spirit today introduced its first-ever line of ready-to-drink canned craft cocktails in three vibrant flavors: Black-Eyed Rye, Honey Paloma, and Lemon Tea…
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