Benriach launches inaugural NFT on BlockBar.com
Bridging physical and digital for the first time, Benriach today merges old with new as it launches a luxury twinset with two bottles, one Benriach The Forty and…
Brown-Forman to purchase Diplomático Rum brand
Brown-Forman Corporation (NYSE:BFA,BFB) announced today it has reached an agreement to purchase the Diplomático Rum brand and related assets from Destillers United…
Amber Beverage Group to launch BLACK 1752 at BCB
The global spirits company, Amber Beverage Group, is set to launch BLACK 1752, a blend of herbal infusions, dark Caribbean rum, orange and vanilla notes, laced with…
Amber Beverage Group launches Rooster Rojo Ahumado Tequila at BCB
The global spirits company, Amber Beverage Group, will launch an exciting fifth expression in its fast-growing Rooster Rojo Tequila range - an Ahumado (smoked) variant…
"Nostalgia in a bottle" - Carl-Ivan Nolet de Brauwere about Elixir d'Anvers
The traditional company F.X. de Beukelaer has been producing the world-famous liqueur Elixir d'Anvers for around 160 years, making it the oldest liqueur distillery…
#ToastToRoger – An initiative by Moët & Chandon in honor of Roger Federer
Perpetuating a tradition that has made the greatness and generosity of the House, Moët & Chandon is thrilled to invite Roger Federer’s friends and fans around…
Jack Daniel’s and McLaren Racing Announce New Partnership
Jack Daniel’s and McLaren Racing announced today a multi-year partnership making Jack Daniel’s Tennessee Whiskey an Official Partner of the McLaren Formula 1…
Brown-Forman to purchase Gin Mare Brands
Brown-Forman Corporation announced it has reached an agreement to purchase the Gin Mare brands from Vantguard and MG Destilerías. Upon completion of the transaction,…
Boozy Twist On The Mexican Shaved Ice Classic: Topo Chico Hard Seltzer Raspados
Sick of froze, chardonnay, and canned cocktail concoctions? Reach for something cooler this August with these authentic raspado recipes made with Topo Chico Hard…
The GlenDronach Distillery annonces over £30m investment to meet global demand
Brown-Forman has announced over £30m investment in The GlenDronach Distillery to significantly increase production facilities at its homeplace in the Valley of…
Stoli® launches Tulchan Gin™ worldwide
Stoli Group, the leading global ultra-premium spirits and wine company, announced the official global launch of their super-premium gin from Scotland. Taking its…
PATRÓN® Tequila Makes Its First Foray into the Metaverse
PATRÓN® Tequila, the world's number one super-premium tequila*, is entering the metaverse this summer for the first time with "Summer Made Sensational: A PATRÓN…
Krombacher and Wacken Open Air present the "Growling Creatures"
What do grey seals, cuckoos, and lynx have in common? They are all rare, European native species whose survival is threatened, and they are part of the "Growling…
Spiritory – the new all-in-one platform for whisky lovers, collectors and investors
Munich based startup Spiritory GmbH announced the launch of its new platform www.spiritory.com. Spiritory provides users a smart and secure way to trade and manage…
GlenWyvis: Matthew Farmer on the world's first community-owned distillery
The story of Scotland's GlenWyvis Distillery began in 2015 with one of the UK's largest crowdfunding campaigns. More than 3,600 backers from over 30 countries and…
PepsiCo and AQUA Carpatica Announce Strategic Relationship
PepsiCo, Inc. (NASDAQ: PEP) announced it has entered into a strategic agreement with premium Romanian spring water AQUA Carpatica under which PepsiCo will own a…
SPRITHÖKER takes over import and distribution of the French brand MELIFERA
It is with great pleasure to inform that SPRITHÖKER and MELIFERA – Oléron, France have agreed to, and entered in a strategic distribution partnership in Germany…
Diageo announce plans for €200 million carbon-neutral brewery in Kildare
Diageo announced plans to invest €200 million in Ireland’s first purpose-built carbon neutral brewery on a greenfield site in Littleconnell, Newbridge, Co. Kildare.…
Carlsberg Sweden opens underwater bar
To remind Swedes to abstain from alcohol when sailing, Carlsberg Sweden has created an underwater bar at the bottom of the sea.
At the lake, alcohol intake can…
Gordon & MacPhail releases historic Single Malt Whisky
Gordon & MacPhail is releasing its last cask laid down in the 1940s from Milton Distillery, today known as Strathisla. This is the oldest and last ever single…
CAMUS Borderies Special Dry – An (even more) intensely aromatic Cognac
The genesis of Borderies Special Dry starts with CAMUS pushing even further the process aimed at revealing the best of the Borderies terroir by using only grapes…
Flowdesign Helps Lucky Seven Spirits Develop New Expression's
Lucky Seven Spirits are Curators of Fine Spirits that are carefully sourced and meticulously blended with the rarest bourbons. When Lucky Seven Spirits began their…
Sprigster Announces Prestigious On-Trade Line Up
Sprigster, the premium consumer drinks brand created by the team behind award-winning and critically-acclaimed restaurant Pythouse Kitchen Garden in Wiltshire, today…
Benromach launches second annual release of Benromach 40 Year Old
Benromach Distillery in Speyside has announced it will be launching its second annual release of Benromach 40 Year Old on Tuesday 19 July, with just over 1,000 bottles…
Simone Caporale and Luca Missaglia launch „The Art of Shaking“
The Art of Shaking (TAOS) is an independent global platform created by leading international drinks industry figures Luca Missaglia and Simone Caporale. Available…
Royal Unibrew to acquire Amsterdam Brewery Co. Ltd.
Royal Unibrew has entered into an agreement to acquire 100% of the Toronto-based company Amsterdam Brewery Co. Ltd. The Canadian craft brewing company Amsterdam…
Diageo sells Guinness Cameroon S.A. to Castel Group for £389m
Diageo announces it has agreed to sell Guinness Cameroon S.A., its brewery in Cameroon, to Castel Group for £389m. On completion, Castel will take over the production…
LeBron James and LIFEWTR Unveil Purpose-Driven Partnership
NBA icon, businessman and philanthropist LeBron James is regarded as one of sports' most influential figures of all time with his community-based contributions leaving…
PepsiCo Beverages North America will build a 1.2 million square foot manufacturing facility
On July 13, 2022 PepsiCo Beverages North America (PBNA) acquired nearly 152 acres of land at the Denver High Point development area where it will build a state-of-the-art,…
Bar Douro: Announcing the Launch of the FESTA Bottle Shop
Bar Douro are delighted to announce the launch of the FESTA bottle shop. It comes hot on the heels of FESTA, the first-of-its-kind Portuguese wine festival which…
Lochlea Distillery to launch first core single malt whisky: Our Barley
Lochlea Distillery is shortly announcing the launch of their first core single malt whisky, ‘Lochlea Our Barley.’ Launching on the 18th of July 2022, it will…
Veteran Blender Billy Walker creates new MacNair’s Rum duo
Independently owned and managed spirits firm The GlenAllachie Distillers Company today reveals a new Jamaican rum line for its MacNair’s Exploration Rum brand.…
Fiege to manage logistics for Beam Suntory Deutschland
Fiege is the new logistics partner of Beam Suntory Deutschland GmbH. Starting 1 July 2022, the logistics company based in Greven in Westphalia will take charge of…
Krombacher featured in new series “Brewing Ambition”, produced by BBC StoryWorks
From the serene Krombach valley to vibrant London – a brand-new film about Krombacher explores the journey of the brewery’s iconic natural beer. Told by the…
Kavalan Releases New 'King Car Conductor' Packaging
Kavalan's Double Gold award-winning King Car Conductor has unveiled a new packaging design.
King Car Conductor was one of five Kavalans to scoop Double Gold at…
Coca-Cola and Brown-Forman to launch RTD Jack & Coke
Brown-Forman Corporation (NYSE: BFA) (NYSE: BFB) and The Coca-Cola Company (NYSE: KO) today announced a global relationship to debut the iconic Jack & Coke cocktail…
SodaStream Launches "Set All Your Colors Free" Special Pride Edition
True to its continuous support of Pride, and as part of its mission to make the world a better place by defeating inequality and promoting acceptance and tolerance…
Amber Beverage Group has appointed David Tenorio to the role of Managing Director of its tequila distillery
The global spirits producer and distributor, Amber Beverage Group (ABG), has appointed a Diageo veteran, David Tenorio, to the role of Managing Director of its tequila…
Glendalough: Brand Ambassador Aoife Hand about Ireland's first craft distillery
Five friends from Dublin who quit their regular jobs to breathe new life into Ireland's artisanal distilling. That's the genesis of Glendalough. They took inspiration…
Carlsberg wins award for World’s Most Water Efficient Brewery
The water recycling plant at Fredericia Brewery in Denmark shows that it is possible to dramatically cut the amount of water needed to produce our beer. Yesterday,…
Gordon & MacPhail: 70 YO Whisky to honour the Platinum Jubilee of Queen Elizabeth II.
Whisky creators Gordon & MacPhail have revealed a very special single malt whisky to honour the Platinum Jubilee of Queen Elizabeth II.
The Gordon & MacPhail…
Unique Brandies from Italy – Guido Fini Zarri about Villa Zarri
Guido Fini Zarri founded the Villa Zarri brand in 1989, and one year later he launched his first brandy, which he began producing in 1986. However, he had already…
Carlsberg launches new global campaign with Mads Mikkelsen
The Carlsberg brand is launching a new global campaign featuring Mads Mikkelsen to show that there’s more to Carlsberg than meets the eye. For the first time,…
USA: Monster Energy Unveils New Juice Monster Aussie Style Lemonade
Aussie Style Lemonade is the latest big personality to join the Juice Monster lineup. Inspired by the land down under with over 10,000 beaches, Aussie Style Lemonade…
Japanese Composer & Rock Star YOSHIKI Partners with Coca-Cola Japan, Launches Two New Energy Drinks
Iconic Japanese rock star and leader of X JAPAN, YOSHIKI, partners with Coca-Cola Japan to launch two new YOSHIKI-inspired energy drinks Real Gold X and Real Gold…
USA: White Claw® Hard Seltzer Totally Reinvents Lemonade with Launch of REFRSHR™
White Claw®, the leader in the Hard Seltzer category, is introducing something entirely new: White Claw® Hard Seltzer REFRSHR™ Lemonade. With exotic, rare…
Mackmyra presents the grand finale with Moment Virvelvind
Moment Virvelvind is the last edition in the exclusive Moment series, where the unique cask have come into their own over the years in very limited editions. And…
Vizzy brings the good vibes with limited edition retrogade-inspired cans and good vibe kits
This week marks the start of Mercury in Retrograde, and that means the vibe is off. Be it missed connections, email blunders, or frazzled travel plans, Vizzy Hard…