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asahi super dry beer
Can Packages

US: Asahi Super Dry Debuts New 25.4oz Can

Asahi Super Dry, the product known for its premium Karakuchi taste that transformed the modern beer market in Japan, today announced it will be launching a new 25.4oz…
bacardi rum cocktails
New Products

US: BACARDÍ® Real Rum Canned Cocktails Expand Range With Three New Flavors

Following on the successful launch of BACARDÍ® Real Rum Canned Cocktails last year, BACARDÍ® Rum is expanding its range of canned cocktails with three vibrant…
pepsi marshmello
Entertainment

Marshmello To Headline UEFA Champions League Final Opening Ceremony Presented By Pepsi®

Today, UEFA and Pepsi® reveal that award-winning global superstar Marshmello will headline this year's UEFA Champions League final Opening Ceremony presented by…
marco andretti
Partnership

US: Clausthaler Non-Alcoholic Premium Beer Expands Relationship With Andretti Autosport

Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, the leading German brewing group, announced today that it has expanded its…
dua lipa
“No One is Just One Flavor”

US: Truly Hard Seltzer Launches Brand Campaign With Global Pop Icon Dua Lipa

Truly Hard Seltzer, the fastest growing brand in the hard seltzer category, is joining forces with Grammy Award-Winning Artist Dua Lipa to launch the brand's No…
vodka
Partnership

US: Pernod Ricard Appoints BCI as Exclusive Importer of Ostoya Vodka

Adding to an already impressive list of premium, international spirits and beverages for importation, Houston-based BCI has been chosen as the exclusive importer…
Heineken Euro 2021 Titel
Fans coming back

Heineken with 'Enjoy the Rivalry' campaign for UEFA EURO 2020 partnership

Heineken® is launching a new global campaign showcasing its UEFA EURO 2020™ partnership, entitled ‘Enjoy the Rivalry’. The full through the line campaign…
svedka vodka
New Product

US: SVEDKA Vodka Launches Newest Flavor: Cherry Limeade

Just in time for the start of summer, SVEDKA Vodka is releasing its latest flavored vodka: SVEDKA Cherry Limeade. A tangy combination of cherry and limeade flavors…
licor 43
New Product

Fast-Growing Licor 43 Expands Portfolio with New Licor 43 Horchata in the U.S.

With Mediterranean flavors of tiger nut, spice, and citrus, Licor 43 Horchata vegan cream liqueur has landed in America, marking the first brand extension in the…
Interview Brockmans Gin
New Western Style pioneer

"A gin like no other": Global Brand Ambassador Mike Whatmough on Brockmans

"To create a gin like no other; one that is both intense and smooth, and one that people love to drink neat over ice" – this clear, yet ambitious goal was set…
miller selzer
Into Space

US: Miller Is Launching A Seltzer

On Thursday, May 13, Miller's MGD will affix cases of hard seltzer to a rocket and send the oh-so-trendy beverage hurtling into the atmosphere. Beer fans can suggest…
refik anadol
Limited Edition

US: Hennessy Debuts Collaboration with Media Artist and Director Refik Anadol

Hennessy, the world's best-selling cognac, is proud to unveil an immersive masterpiece for the 2021 V.S.O.P Privilège Limited Edition that boldly recasts its savior-faire…
david guetta
Partnership

David Guetta joins forces with Tuborg OPEN to unite fans across the world with new track, 'Get Together'

David Guetta has teased his new single ‘Get Together’ today as part of an exciting partnership with Danish beer brand Tuborg. The full track will drop on Friday…
michel doukeris
People

Anheuser-Busch InBev Announces CEO Succession

Anheuser-Busch InBev announced that its Board of Directors has unanimously elected Michel Doukeris, President of AB InBev’s North America Zone, to succeed Carlos…
C.D. Glin
People

PepsiCo Appoints C.D. Glin as Vice President, Global Head of Philanthropy

PepsiCo, Inc. (NASDAQ: PEP) today announced that C.D. Glin, currently President and CEO of the U.S. African Development Foundation (USADF), has been appointed Vice…
carlsberg water recycling plant
Sustainability

Carlsberg opens water recycling plant and becomes the world’s most water efficient brewery

On May 6, Carlsberg is inaugurating a new, revolutionary water recycling plant that recycles 90% of the process water at the Carlsberg brewery in Fredericia, Denmark.…
jim beam highball cans
New Product

Jim Beam® Releases Refreshing Ready-To-Drink Highball Cocktails

This spring, Jim Beam® is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim Beam® Classic Highball…
soulboost cans
New Product

North America: PepsiCo Launches Soulboost™

PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional…
sarah jessica parker
New Product

USA: New Invivo X, Sarah Jessica Parker Wine Vintage Drops This International Sauvignon Blanc Day

Award-winning wine brand Invivo X, Sarah Jessica Parker (SJP) continues to gain credibility and grow in popularity as it announces the release of its second vintage…
Interview Giancarlo Mancino
Mancino, Rinomato and Sei Bellissimi

By tradition and passion: Giancarlo Mancino about his brands

Originally from Italy, Giancarlo Mancino dedicates his life to the bar and beverage culture. He is one of the most awarded and respected bartenders in the world,…
severo tequila
New Product

Severo, Authentic Mexican Tequila Brand Launches in US

04From Tequilera Don Roberto, and imported by San Francisco's Hotaling & Co., Severo makes its U.S. debut today. Made from 100 percent blue Weber agave and…
shibui
Award

Shibui Japanese Whisky wins 4 Medals at 2021 San Francisco World Spirits Competition

Shibui Japanese Whisky earned gold and silver medals for each of four whiskies reviewed at the 2021 San Francisco World Spirits Competition. Launching into the United…
voco
Relaunch

USA: Elegance Brands Relaunches Premiere "Better-For-You" Coconut Water Cocktail VOCO

Elegance Brands, Inc. (Elegance), a global beverage company with a focus on innovation, announced today the relaunch of its premiere beverage product VOCO, a "better-for-you"…
dwayne johnson
Support

USA: Dwayne 'The Rock' Johnson And Teremana Tequila Launch "Guac On The Rock" Campaign

Dwayne 'The Rock' Johnson and his ultra-premium small batch tequila, Teremana, launch "Guac on the Rock", an initiative to encourage people around the country to…
loki
New Product

USA: Introducing LOKI - The world's first Enhanced Seltzer

LOKI is an entirely new type of drink to enjoy with friends. The world's first Enhanced Seltzer. Made with the cannabinoid extract Delta-8, LOKI offers a clean alternative…
händeschütteln
People

USA: Stefan Kozak Announced as New CEO of Guayakí Yerba Mate Beverage Company

Guayakí, North America's leader in yerba mate beverages announced today that Stefan Kozak will be its new CEO, taking over for one of the company's founders Chris…
shots
Renaming

Amber Beverage unites Distribution Companies with new names

Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), will today be renaming five of its distribution companies. Cellar Trends in the…
alcohol
Partnership

USA: Terlato Wines Strengthens Distribution With Southern Glazer’s Wine & Spirits

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol— announced that Terlato Wines, a fourth generation…
waterdrop shop
Expansion

waterdrop®, Europe's Fastest Growing CPG E-Commerce Brand, Enters the U.S. Market

waterdrop®, the fastest growing consumer packaged goods brand in Europe, makes its debut in the United States through its ecommerce site (waterdrop.com) and a soon-to-open…
chlorophyll water
Social Media

Chlorophyll Water Trending on TikTok

At the time of this press release, the #Chlorophyll hashtag has amassed over 188 million views, with #ChlorophyllWater having been viewed over 76 million times.…
gen z water
New Product

USA: New Water Brand, GEN Z Water, Debuts with Bold, Quirky Design

GEN Z Water is disrupting the bottled water industry, hoping to leave behind more happiness and less of everything else through its name, design and a bottle that's…
guinness salt and lime ale
Limited Edition

USA: Guinness Releases Baltimore-brewed Salt & Lime Ale Regionally For Seasonal Sipping

Seasonal and regional: Fan favorite from brewers at Guinness Open Gate Brewery Baltimore is on shelves in MD-DC-VA region. Guinness announces the answer to a…
From the Netherlands

Sir Edmond Gin: Fleur Vonk about the Gin, the Vanilla and the Flamingo

From the Netherlands has come with Sir Edmond a gin, which has a more than unusual character. Meant, however, not only the taste, but the entire appearance. Named…
cbd getränk
Distribution Partner

Canopy Growth Signs U.S. Distribution Agreement with Southern Glazer's Wine & Spirits for CBD Beverage Portfolio

Canopy Growth Corporation ("Canopy Growth") (TSX: WEED) (NASDAQ: CGC), a world-leading diversified cannabis, CBD and vaporization device company, today announced…
port wine in wine cellar, glass of alcohol in cellar, glass of wine in hand, wine degustation
New Distillery

Jeff Arnett, Jack Daniel's Former Master Distiller and Partners Announce New Venture

"Gather Around" - a new distillery is about to be uncorked. The Tennessee Department of Economic and Community Development and the Blount Partnership announced today…
The hands holding bottles with beer and making cheers
Analysis

Ongoing COVID-19 uncertainty in Europe to hinder Heineken's full growth aspirations, says GlobalData

Following today's news (21 April) that Heineken has released its Q1 2021 financials; Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company,…
dr pepper zero sugar
New Product

Dr Pepper Unveils "The Zero You Deserve" with New Dr Pepper Zero Sugar

Dr Pepper announced today launch of Dr Pepper Zero Sugar, which celebrates the one-of-a-kind blend of its signature 23 flavors in a zero sugar soda that delivers…
Young barista is making a coffee
People

illycaffè Appoints Jack Edwards President of North America

illycaffè, a global coffee industry leader in sustainable quality, announced today that Jack Edwards will join the company as President of North America, effective…
malibu waterlemon
New Product

USA: Sip On A Slice Of Summer With Malibu's® Newest Flavor - Malibu® Watermelon

Malibu® is bringing us a sip of summer this spring with the launch of Malibu Watermelon, the brand's new rum-based twist on one of the season's hottest flavors.…
Hand pouring cola soda drink from bottle to glass with ice cubes and lemon slices
Agreement

Coca-Cola Europacific Partners: CCEP and Amatil reveal new name

Coca-Cola Europacific Partners will be the name of the company as Coca-Cola Amatil (Amatil) and Coca-Cola European Partners (CCEP) join together following completion…
rafael nadal with amstel beer
Partnership

Amstel ULTRA® Serves Up Global Partnership with Tennis Star, Rafael Nadal

Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product…
eminente rum
Interview

New beginning of Cuban rum - César Augusto Martí Marcelo about Eminente Reserva

Eminente is a new Cuban rum from the heart of an island called by the locals "Isla del Cocodrilo", whose unusual shape resembles that of the native crocodile there.…
beer
Brew a Better World

HEINEKEN aims to be carbon neutral in production by 2030 and full value chain by 2040

HEINEKEN today announced a new ambition to decarbonise its own production by 2030 and its full value chain by 2040. This is the first in a series of refreshed Brew…
loyal lemonade
Acquisition

Diageo acquires spirits-based ready to drink brand, Loyal 9 Cocktails

Today, Diageo announces it has acquired Loyal 9 Cocktails, a rapidly growing spirits-based ready to drink brand, from Sons of Liberty Spirits Company. Launched…
tropical chamoy michelada
New Product

US: Estrella Jalisco and Sofia Reyes introduce new Tropical Chamoy Michelada

With more than 100 years of Mexican brewing tradition, Estrella Jalisco is announcing the latest addition to its Michelada portfolio with the new Tropical Chamoy…
cider
Purchase

US: Northeast Drinks Group Completes Purchase of Vermont Cider Company

Northeast Drinks Group LLC (“Northeast Drinks Group” or “NDG”) a privately owned holding company, announces that it has closed on the transaction to purchase…
beer
People

Molson Coors Nominates Julia M. Brown as an Independent Director to Join Its Board of Directors

The Molson Coors Beverage Company board of directors today announced that Julia M. Brown has been nominated as an independent director for election at the company’s…
Master Distiller

Hendrick's: Lesley Gracie on her journey into the industry, gin and her love of experimentation

More than 22 years ago, Lesley Gracie developed a gin for William Grant & Sons at the request of Charlie Gordon, a great-grandson of the founder William Grant.…
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