News

International brands and stories

bacardi rum
Expansion of the Premium Portfolio

BACARDÍ® Rum Launches Limited-Edition Five-Year Cask Finish Series With The Release Of Reserva Ocho Sherry Cask Finish

To kick off National Rum Day, BACARDÍ® rum today announced it is expanding its Premium portfolio range with the launch of a limited-edition BACARDÍ Reserva Ocho…
max moet henessey
Partnership

HBO Max® and Moët Hennessy Ink First-Ever Multibrand Partnership

HBO Max and Moët Hennessy USA have joined forces to thoughtfully pair select Max Original series with iconic Moët Hennessy brands, enhancing the entertaining-at-home…
dua lipa
Virtual Concert Series

Truly Hard Seltzer Launches 'Truly Inspired' Concert Series Featuring Artists Curated by Global Pop Icon Dua Lipa

Today, Truly Hard Seltzer, the fastest growing brand in the hard seltzer category, launched 'Truly Inspired', a summer virtual concert series, co-created and produced…
ben baller
Collaboration

Captain Morgan Links Up with Ben Baller to Lend its Original Flavor to an Exclusive Chain Collection

Captain Morgan is announcing today an official partnership with Ben Baller, one of pop culture's most iconic jewelers and entrepreneurs. As part of the collaboration,…
mezcal union
Acquisition

Diageo to acquire Casa UM

Diageo announces it has reached an agreement to acquire Mezcal Unión through the acquisition of Casa UM. Mezcal Unión was launched in 2011 by a group of Mexican…
craft beer
Complexity of beer

Tens of thousands of unique molecules detected in 467 beers from around the world

The tradition of beer brewing dates back to at least 7000 BCE and maybe even to the invention of agriculture, considering that the starch in most cereals can spontaneously…
ashley tisdale
Partnership

Jamba® Partners with Ashley Tisdale to Introduce Two New Iced Beverages

With the back-to-school season approaching and many offices opening their doors, it's fair to say that most Americans are relearning how to successfully tackle their…
j balvin
Miller Lite x J Balvin

¡Es Jose Time! Miller Lite And J Balvin Announce Partnership

Today, Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing "Es Jose Time," a partnership and campaign featuring Jose's take on Miller Time.…
hard mtn dew
Collaboration

The Boston Beer Company partners with PepsiCo for US launch of New "HARD MTN DEW" alcoholic offering

The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston…
vangelis smyrlis
People

Amber Beverage Group Welcomes New EMEIA and GTR Managing Director

From 2 August, global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), has appointed Vangelis Smyrlis to the role of Managing Director…
edith w cooper
People

PepsiCo Elects Edith W. Cooper to Board of Directors

PepsiCo, Inc. (NASDAQ: PEP) today announced its Board of Directors has elected Edith W. Cooper as an independent member of the Board. Ms. Cooper, 59, will join…
sarah jessica parker
Award

Sarah Jessica Parker's Wine "Invivo X" Awarded Two Gold Medals

New York icon Sarah Jessica Parker and her wine brand Invivo X, SJP have come out on top at the 2021 New York International Wine Competition. With over 1400 wines…
bombay sapphire senses stirred campaign
New Campaign

BOMBAY SAPPHIRE Gin® Presents 'Senses Stirred' Campaign for BOMBAY & Tonic

Today, BOMBAY SAPPHIRE Gin®, the world's leading premium gin brand by volume and value, announces the debut of its first campaign film dedicated to the BOMBAY &…
benriach malting season
Malting Season

Benriach keeps tradition alive with first edition of Malting Season

Celebrating traditional methods dating back to the earliest days of Benriach Distillery, Benriach Malting Season will be the first expression in a century to be…
Hand pouring cola soda drink from bottle to glass with ice cubes and lemon slices
Acquisition

Refresco to acquire three production facilities in the US from The Coca-Cola Company

Refresco, the world's largest independent bottler for retailers and A-brands in Europe and North America, today announces it has entered into an agreement with The…
armero tequila
Re-launch

US: Rogue One, Inc Subsidiary Launches New Tequila Brand

Rogue One, Inc., (hereinafter “ROAG”) a publicly traded company under the ticker symbol (OTC Pink: ROAG) announced today that it has re-launched its flagship…
Couple cheering with glasses of red wine
Enhanced Service Offering

Southern Glazer’s Wine & Spirits Launches New SG+ Customer Offering For Fine Wine, Artisanal Wine, Craft And Luxury Spirits

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced its new SG+ enhanced service…
juice
Joint Venture

PepsiCo Announces Portfolio Optimization Actions For Juice Businesses In North America and Europe

PepsiCo, Inc. (NASDAQ: PEP) today announced that it has entered into an agreement with PAI Partners (PAI) to sell Tropicana, Naked and other select juice brands…
bowmore aston martin
Limited Edition

Bowmore® Single Malt Scotch Whisky introduces Designed by Aston Martin collection

Bowmore® Islay Single Malt Scotch Whisky has unveiled the first range of its Designed by Aston Martin limited-edition collections exclusively in Global Travel Retail. The…
constellation brands liz lopez
People

Constellation Brands announces appointment of Liz Lopez as Vice President, Public Affairs

Constellation Brands, Inc., a leading beverage alcohol company, today announced the appointment of Liz Lopez as Vice President, Public Affairs. In this role, Lopez…
The hands holding bottles with beer and making cheers
Cooperation

India’s United Breweries becomes part of the HEINEKEN group

Heineken N.V. announces that, following United Breweries Limited’s (UBL) annual general meeting on 29 July 2021, it has obtained control of UBL in India. This…
coca-cola nft
Auction

Tafi Partners in Coca-Cola's First-Ever NFT Collectibles In Support of International Friendship Day

Tafi announced today that it has partnered with Coca-Cola® by designing virtual wearables for Coca-Cola's first-ever non-fungible token (NFT) collectibles offering…
green hops
Acquisition

Constellation Brands makes ventures investment in adaptogen-infused HOP WTR

Constellation Brands, Inc., a leading beverage alcohol company, announced today it acquired a minority stake in HOP WTR, a non-alcoholic, calorie-free sparkling…
coca-cola
Innovative Tap Solutions

Coca-Cola Europacific Partners trials packaging-free drinks technology in Spain

Coca-Cola Europacific Partners (CCEP) will take the next step towards packaging-free alternatives for consumers with the launch of a pilot of a new drinks dispensing…
icecoffee
Collaboration

Nestlé and Starbucks to bring Ready-to-Drink coffee beverages to Southeast Asia, Oceania and Latin America

Nestlé and Starbucks Corporation today announced a new collaboration to bring Starbucks Ready-to-Drink (RTD) coffee beverages to select markets across Southeast…
Heineken Greener Bar
Sustainable solution for the events industry

The Heineken ‘Greener Bar’ launches at the 2021 Heineken London E-Prix

Global beer brand and London E-Prix race title sponsor Heineken® is unveiling its first sustainable bar concept, the Heineken® Greener Bar as part of its wider…
laura depasquale
People

Southern Glazer’s Wine & Spirits Promotes Laura DePasquale to New Role of Senior Vice President, Sales & Commercial Operations, Artisanal Wine Division

Southern Glazer's Wine & Spirits (Southern Glazer's) - the world’s preeminent distributor of beverage alcohol - announced that Laura DePasquale has been promoted…
Encounter between land and sea

Caprisius Gin: Founder Luca Stabile about the official gin of the island of Capri

Caprisius Gin by Luca Stabile creates the perfect marriage between land and sea. The official gin of the island of Capri is made with local botanicals such as juniper,…
budweiser big
Partnership

Budweiser Introduces Limited-Edition Notorious B.I.G. Cans

The King of Beers is celebrating the King of New York and the late rapper’s legacy with The Notorious B.I.G. Tall Boy Budweiser cans and collectible merchandise.…
craft beer
Beer Market

GlobalData: "Craft beer is a budding contestant to disrupt traditional German beer industry"

Germany’s beer industry, a well-developed market that prides itself on its traditional brewing process, is being threatened by craft beer as consumers are becoming…
Survey

Mapped: Europe’s favourite cocktails to indulge in

One of our favourite indulgences is an alcoholic beverage after a tough day at work or to enjoy whilst socialising with friends. For many, having a cocktail is seen…
Catoctin Creek Range
With Evergreen Beverage

Catoctin Creek Distilling Company begins distribution to Canada

Catoctin Creek Distilling Co., The Virginia Rye Whisky ℠, announces its new partnership with Evergreen Beverage Canada, a national wine, beer and spirits distribution…
julien morel
100% Agave Tequila

A New Era Of Tequila - Julien Morel about "Volcán de mi Tierra"

Volcán de mi Tierra is the new premium tequila from Moët Hennessy. Aromatically, it lets the highlands and lowlands of the Mexican state of Jalisco merge with…
benedikt fimpel
People

Moskovskaya Vodka Announces New Global Brand Leader

Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), is delighted to announce that an experienced beverage professional, Benedikt…
bill pullman budweiser
“Go Fourth, America”

Budweiser Partners with Actor Bill Pullman to Recreate Iconic Presidential Speech from Independence Day

Independence Day has always been a holiday of great pride, tradition and celebration in the United States, but it holds extra significance this year. The holiday…
sipsmith strawberry smash
Limited Edition

Sipsmith Celebrates Partnership With Wimbledon In The U.S. By Launching Limited Edition Strawberry Smash

Sipsmith London, the Official Gin Partner of The Championships, Wimbledon, today announced the U.S. release of Sipsmith Strawberry Smash, a limited edition gin handcrafted…
voss +
New Products

U.S.: VOSS Water Announces Launch Of VOSS+ With 3 New Enhanced waters

Premium global bottled water industry leader, VOSS Water is unveiling VOSS+™ which will feature three enhanced waters designed to help consumers elevate and…
Brendan Whitworth
People

AB InBev Appoints Brendan Whitworth Zone President North America and CEO of Anheuser-Busch

AB InBev announced that Brendan Whitworth will be appointed Zone President North America and Chief Executive Officer of Anheuser-Busch, effective July 1, 2021. Whitworth…
Two glasses of rum-cola cocktail with ice served on the bar
Support

Coca-Cola North America Steps up Spending With Minority-Owned Media Companies

Coca-Cola North America today announced plans to nearly double its spending with minority-owned media companies over the next three years. Black, Hispanic, and Asian-American…
prosecco from vera wang
Partnership

Vera Wang’s New Prosecco, PARTY, to be Distributed by Southern Glazer’s Wine & Spirits

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—announced that it has been selected to be the…
ritual rum alternative
New Product

U.S.: Ritual Zero Proof Launches Rum Alternative

Ritual Zero Proof has led the U.S. non-alcoholic sector since its launch in September 2019 with the first American-made spirit alternatives. After expanding their…
zamora company
Organizational Changes

Zamora Company Announces Organizational Changes in the U.S.

The Zamora Company, owner of popular wine and spirits brands including Licor 43, Yellow Rose Whiskey, Martin Miller's Gin, and Ramón Bilbao wines, has announced…
Co-owner of SERVED

Ellie Goulding acquires significant stake in SERVED Hard Seltzer

Singer and songwriter Ellie Goulding has acquired a significant stake in the premium British hard seltzer brand SERVED. Ellie was introduced to Ryan and Dean…
third aura beer app
Augmented reality concept

Australia: 50 Craft Beer Brands Bring Interactive Packaging to Life

Interactive, storytelling packaging will become a reality for the craft beer industry this year, with the release of Beerscans, an augmented reality concept for…
Interview ADRIATICO
Made in Italy

ADRIATICO: Jean-Robert Bellanger about his Amaretto

The creation of spirits is often associated with a formative experience. This is also the case with ADRIATICO Amaretto – and it is truly Italian. It all began…
carlsberg cans
People

Changes to the Executive Committee of Carlsberg Group

Phil Hodges, Executive Vice President for Carlsberg Group’s Integrated Supply Chain (ISC), leaves Carlsberg to pursue his career outside the Group. Phil Hodges…
alcohol
People

Diageo Announces Changes to Finance Leadership Team

Diageo has announced changes to its finance leadership team following the appointment of Lavanya Chandrashekar as Chief Financial Officer Designate. Durga Doraisamy…
bruno mars rum
Ultra-Premium Rum Line

Bruno Mars Directs, Stars in New Campaign for SelvaRey Rum

On the heels of a blockbuster spring of new chart-topping music, a groundbreaking foray into fashion, and the sold-out release of his flagship SelvaRey Owner's Reserve,…
about-drinks

Since 2007, about-drinks.com is the online magazine for beverage professionals. Every day we provide industry-relevant information about concepts, products, companies and minds.

Follow us
Contact

We would be pleased to be at your disposal for a personal conversation at any time. Please do not hesitate to contact us. We look forward to your contact!

about-drinks.com
c/o markt 8 GmbH
Senefelderstraße 1
33100 Paderborn
Germany

Phone +49 (0) 52 51 / 53 23 194

Privacy Settings

Newsletter

Our classic newsletter is published every Wednesday. Receive our comprehensive HTML newsletter with all important news of the industry and current job offers simply and conveniently directly by e-mail.

Subscribe
about-drinks Newsletter jetzt kostenlos abonnieren!

Aktuelle Top-News und Personalien, spannende Interviews und attraktive Stellenangebote: Mit unserem wöchentlichen Newsletter sind Sie immer bestens informiert.

Newsletter abonnieren!
close-link