Tequila

VMC
Tequila

Saúl "Canelo" Álvarez Brings VMC Tequila-Based Canned Cocktails to U.S.

The fastest-growing spirit in the US1 has a new contender: VMC, a ready-to-drink tequila-based canned cocktail born from a partnership between world champion boxer…
brown-forman
Investment

Brown-Forman announces Casa Herradura expansion

Brown-Forman Corporation (NYSE:BFA,BFB) announces plans to expand its Casa Herradura tequila distillery in Jalisco, Mexico. The approximate $200 million USD investment…
loma vista tequila
ready-to drink

USA: The Boston Beer Company Introduces First Tequila-Based RTD Beverage

The Boston Beer Company, makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announces the launch of Loma Vista Tequila Soda…
rooster rojo tequila
Tequila

Amber Beverage Group launches Rooster Rojo Ahumado Tequila at BCB

The global spirits company, Amber Beverage Group, will launch an exciting fifth expression in its fast-growing Rooster Rojo Tequila range - an Ahumado (smoked) variant…
patron tequila
A PATRÓN Pop-Up Series

PATRÓN® Tequila Makes Its First Foray into the Metaverse

PATRÓN® Tequila, the world's number one super-premium tequila*, is entering the metaverse this summer for the first time with "Summer Made Sensational: A PATRÓN…
rooster rojo campaign
Global campaign

Rooster Rojo Tequila launches new global campaign: SIP DON'T SLAM

Amber Beverage Group, the fast-growing global beverage group, is launching a bold and exciting advertising campaign for its brand, Rooster Rojo Tequila®. The campaign…
logo southern glazers
Distribution

USA: Southern Glazer’s Signs Multi-State Distribution Agreement With INSÓLITO Tequila

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—announced it has signed a multi-state distribution…
rooster rojo
Global launch

Rooster Rojo launches ground-breaking innovation: Smoked Pineapple Tequila

Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), has announced the global launch of its innovative new tequila variant with the…
tequila
Investment

Diageo announces investment to support growth in the tequila category

Diageo, a global leader in beverage alcohol, has announced plans to expand its manufacturing footprint in Mexico through an investment of more than US$500 million…
armero tequila
Re-launch

US: Rogue One, Inc Subsidiary Launches New Tequila Brand

Rogue One, Inc., (hereinafter “ROAG”) a publicly traded company under the ticker symbol (OTC Pink: ROAG) announced today that it has re-launched its flagship…
tattoo artist jonboy
Collaboration

PATRÓN® tequila collaborates with celebrity tattoo artist JonBoy

PATRÓN Tequila - the world's number one ultra-premium tequila, is continuing its collaboration with iconic celebrity tattoo artist, JonBoy, to bring Cinco de Mayo…
amber beverage group
Financial Results

Amber Beverage Group reports resilient full-year results

Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG) has published robust financial results exceeding EUR 30 million EBITDA and posting…
severo tequila
New Product

Severo, Authentic Mexican Tequila Brand Launches in US

04From Tequilera Don Roberto, and imported by San Francisco's Hotaling & Co., Severo makes its U.S. debut today. Made from 100 percent blue Weber agave and…
dwayne johnson
Support

USA: Dwayne 'The Rock' Johnson And Teremana Tequila Launch "Guac On The Rock" Campaign

Dwayne 'The Rock' Johnson and his ultra-premium small batch tequila, Teremana, launch "Guac on the Rock", an initiative to encourage people around the country to…
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