Spirits

tequila
Investment

Diageo announces investment to support growth in the tequila category

Diageo, a global leader in beverage alcohol, has announced plans to expand its manufacturing footprint in Mexico through an investment of more than US$500 million…
Amber Beverage Group Card
Renaming

Amber Beverage Group announces new names for its production companies

In order to expand its footprint as a global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG) continues renaming its companies by adding…
diageo lebanon distillery
Sustainability

Diageo opens its first carbon neutral whiskey distillery in North America

Global beverage leader Diageo has opened its first carbon neutral distillery in Lebanon, Kentucky. The site will support the local community with 30 full-time jobs…
alcohol
Analysis

Top five trends to watch in the spirits and wine sector over 2021/2022, according to GlobalData

Disruptions in supply chains, crop damage as a result of climate change, and a shift in consumer attitudes towards drinking are set to shape new trends and consumption…
bacardi campaign
BACARDÍ Spiced Rum

BACARDÍ® Premieres Two New Spiced Rum Campaigns Just In Time For Fall

Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns.…
Hands clinging alcohol drink glasses
Acquisition

Pernod Ricard to acquire leading online spirits retailer The Whisky Exchange

Pernod Ricard is delighted to announce the signing of an agreement for the acquisition of The Whisky Exchange, a leading spirits online and physical retailer and…
Happy friends toasting with whiskey
State-of-the-art facility

Diageo announces the creation of research and development centre in Shanghai

Diageo, a global leader in beverage alcohol, today announced the establishment of a new research and development centre in Shanghai to further its product innovation…
pashas
Pasha’s Persian Lemonade

Social Media Mixology Influencer Justin Pasha Launches Unique RTD Cocktail Partnering With Corebev

The Corebev Group announced the official release of its second product, Pasha's Persian Lemonade. The company is launching its first release in a proposed lineup…
martell cognac
Brand Campaign

Martell Cognac and Janelle Monáe Launch Audacious "Soar Beyond the Expected" Campaign

Martell, the oldest of the great cognac houses, is proud to announce world-renowned artist Janelle Monáe as an official partner for a new brand campaign, "Soar…
tamdhu cigar malt
Limited Edition

Tamdhu celebrates the launch of its new Cigar Malt with a unique humidor inspired by its sherry seasoned casks

Tamdhu Speyside Single Malt Scotch Whisky has announced the global release of its Cigar Malt No. 01 - a special limited edition new bottling to celebrate an age-old…
Limited Edition

USA: CÎROC And Sean "Diddy" Combs Usher In The "Love" Era With New Limited-Edition CÎROC Pomegranate

CÎROC announced its latest flavor – and it's the perfect complement to the "love era" declared by Sean Love Combs aka "Diddy." The new limited-edition CÎROC…
smirnoff campaign
Campaign

Smirnoff™ Vodka Reveals 'There's a Spy in Everyone' as an Official Partner of No Time To Die

"Shaken not stirred." Viewers have seen James Bond drink his famous Smirnoff vodka martini from the very first Bond film, Dr. No (1962). In Goldfinger (1964), James…
bevy long drink
New Product

The Boston Beer Company Launches New "Bevy Long Drink"

The Boston Beer Company today announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the "Long Drink."…
cider in traditional drinking glass
Cider market

GlobalData: Cider companies should take advantage of summer months in the UK now that restrictions have been lifted

In 2020 and continuing into 2021, COVID-19 has profoundly affected trading in the UK, with the cider market losing 16.3%* volume in 2020, dropping to 7837.36 thousand…
Hands clinging alcohol drink glasses
Investment

Komasa Kanosuke Distillery announces investment by Diageo through Distill Ventures

Komasa Kanosuke Distillery, a producer of ultra-premium single-malt whiskies based in Kagoshima, Japan, today announces that Diageo has made a minority investment…
Digital Photography Series

MARTINI® captures Moments of Joy as friends reunite across the world

MARTINI®, the world’s leading vermouth brand and photographer and film director, Greg Williams are coming together to curate a once in a lifetime digital photography…
smirnoff campaign
Campaign

Smirnoff launches new 'Vodka for the People' Campaign with Kaley Cuoco and Anthony Anderson

As the face of America changes, Smirnoff is celebrating by issuing a unifying rallying cry through the launch of "Vodka for the People," a campaign that highlights…
johnny walker princess street
Johnnie Walker Princes Street

Diageo Opens Landmark Global Johnnie Walker Visitor Experience

Diageo's Johnnie Walker Princes Street, the eight-floor new visitor experience for the world's best-selling Scotch whisky, has today been launched in the heart of…
pernod ricard brands
Investment

Pernod Ricard takes minority stake in U.S. based Sovereign Brands

Pernod Ricard is delighted to announce the signing of a minority stake investment in Sovereign Brands and its portfolio of fast-growing super premium wine and spirits…
macaloney distillers
Legal Dispute

Canadian Distiller's Battle with Scotch Whisky Association Heats Up

In April 2021 the Scotch Whisky Association (SWA) sued Vancouver Island's award-winning Macaloney's Caledonian distillery. There has been a public outcry and tremendous…
breakthru beverage tom bene
People

US: Breakthru Beverage Group Appoints Tom Bené as President and CEO

Breakthru Beverage Group, a leading North American total beverage alcohol distributor with operations across the United States and Canada, today announced the Board…
bold ready to enjoy
New Products

Lucas Bols Launches Bols Ready to Enjoy Cocktails

As the industry is shifting towards higher quality home entertaining, Bols, the World's First Cocktail Brand, is inviting consumers to bring home the magic of cocktails…
post malone
Back to Nightlife

Jägermeister Debuts "Night Lights" Short Film Featuring Global Superstar Post Malone to Support #SAVETHENIGHT

Mast-Jägermeister US premieres short film "Night Lights" starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling…
brothers bond bourbon
Straight Bourbon Whiskey

US: Brother's Bond Bourbon is one of the fastest selling ultra-premium Bourbon brands

Ian Somerhalder's and Paul Wesley's Brother's Bond Bourbon, their hand-selected straight bourbon whiskey, continues strong momentum and growth in the first four…
melissa mitchner
Initiative

Together with Sean Diddy Combs, CÎROC Ultra-Premium Vodka Launches Newest #CIROCStands Campaign

CÎROC and Sean Diddy Combs continue their culture-shifting #CIROCStands initiative in support of Black excellence and achievement with their newest campaign, #CIROCStands…
Distell Limited Editions 2021
Bunnahabhain, Tobermory and Deanston

Distell Celebrates its Three Whisky Distilleries by Releasing a Portfolio of Limited-Edition Expressions

Bunnahabhain, Tobermory and Deanston distilleries have announced a selection of exquisite limited-edition expressions - showcasing the finest characteristics of…
cross keys gin rtd
Product Launch

Amber Beverage unveils Premium RTDs from Cross Keys Gin

Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), continues to expand its premium gin portfolio with the launch of two RTDs for…
loud luxury
BACARDÍ Party Tour

US: BACARDÍ® Rum Announces Multi-City BACARDÍ Party Tour Featuring Headlining DJ Duo, Loud Luxury

BACARDÍ rum is excited to announce the BACARDÍ Party Tour, a nine-city U.S. tour making a splash in some of the biggest game day towns across the nation. Bringing…
the sexton single malt
Partnership

The Sexton Single Malt Named as the Official Whiskey of "The Walking Dead"

America's best-selling Irish malt, The Sexton® Single Malt, announces its designation as The Official Whiskey of AMC Networks' groundbreaking series, The Walking…
axia logo
Strategic partnerships

Axia Spirit Signs Global Distribution Agreements in the UK, US and Greece

Axia Spirit, the world's first extra dry spirit strength mastiha, announced three new distribution agreements for its launch in the UK, US and Greece. Axia is now…
sagamore spirit
Product launch

Sagamore Spirit Launches Premium Canned Craft Cocktails Made with its 4-Year-Old Rye Whiskey

Sagamore Spirit today introduced its first-ever line of ready-to-drink canned craft cocktails in three vibrant flavors: Black-Eyed Rye, Honey Paloma, and Lemon Tea…
bacardi rum
Expansion of the Premium Portfolio

BACARDÍ® Rum Launches Limited-Edition Five-Year Cask Finish Series With The Release Of Reserva Ocho Sherry Cask Finish

To kick off National Rum Day, BACARDÍ® rum today announced it is expanding its Premium portfolio range with the launch of a limited-edition BACARDÍ Reserva Ocho…
max moet henessey
Partnership

HBO Max® and Moët Hennessy Ink First-Ever Multibrand Partnership

HBO Max and Moët Hennessy USA have joined forces to thoughtfully pair select Max Original series with iconic Moët Hennessy brands, enhancing the entertaining-at-home…
ben baller
Collaboration

Captain Morgan Links Up with Ben Baller to Lend its Original Flavor to an Exclusive Chain Collection

Captain Morgan is announcing today an official partnership with Ben Baller, one of pop culture's most iconic jewelers and entrepreneurs. As part of the collaboration,…
mezcal union
Acquisition

Diageo to acquire Casa UM

Diageo announces it has reached an agreement to acquire Mezcal Unión through the acquisition of Casa UM. Mezcal Unión was launched in 2011 by a group of Mexican…
vangelis smyrlis
People

Amber Beverage Group Welcomes New EMEIA and GTR Managing Director

From 2 August, global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), has appointed Vangelis Smyrlis to the role of Managing Director…
benriach malting season
Malting Season

Benriach keeps tradition alive with first edition of Malting Season

Celebrating traditional methods dating back to the earliest days of Benriach Distillery, Benriach Malting Season will be the first expression in a century to be…
armero tequila
Re-launch

US: Rogue One, Inc Subsidiary Launches New Tequila Brand

Rogue One, Inc., (hereinafter “ROAG”) a publicly traded company under the ticker symbol (OTC Pink: ROAG) announced today that it has re-launched its flagship…
Couple cheering with glasses of red wine
Enhanced Service Offering

Southern Glazer’s Wine & Spirits Launches New SG+ Customer Offering For Fine Wine, Artisanal Wine, Craft And Luxury Spirits

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced its new SG+ enhanced service…
bowmore aston martin
Limited Edition

Bowmore® Single Malt Scotch Whisky introduces Designed by Aston Martin collection

Bowmore® Islay Single Malt Scotch Whisky has unveiled the first range of its Designed by Aston Martin limited-edition collections exclusively in Global Travel Retail. The…
constellation brands liz lopez
People

Constellation Brands announces appointment of Liz Lopez as Vice President, Public Affairs

Constellation Brands, Inc., a leading beverage alcohol company, today announced the appointment of Liz Lopez as Vice President, Public Affairs. In this role, Lopez…
glass of water
International digital campaign

Pernod Ricard launches its innovative new Responsible Party campaign: “Drink More…Water”

Pernod Ricard is today launching an innovative new international digital campaign through its Responsible Party initiative, aimed at tackling the issue of binge…
Survey

Mapped: Europe’s favourite cocktails to indulge in

One of our favourite indulgences is an alcoholic beverage after a tough day at work or to enjoy whilst socialising with friends. For many, having a cocktail is seen…
Catoctin Creek Range
With Evergreen Beverage

Catoctin Creek Distilling Company begins distribution to Canada

Catoctin Creek Distilling Co., The Virginia Rye Whisky ℠, announces its new partnership with Evergreen Beverage Canada, a national wine, beer and spirits distribution…
sipsmith strawberry smash
Limited Edition

Sipsmith Celebrates Partnership With Wimbledon In The U.S. By Launching Limited Edition Strawberry Smash

Sipsmith London, the Official Gin Partner of The Championships, Wimbledon, today announced the U.S. release of Sipsmith Strawberry Smash, a limited edition gin handcrafted…
ritual rum alternative
New Product

U.S.: Ritual Zero Proof Launches Rum Alternative

Ritual Zero Proof has led the U.S. non-alcoholic sector since its launch in September 2019 with the first American-made spirit alternatives. After expanding their…
zamora company
Organizational Changes

Zamora Company Announces Organizational Changes in the U.S.

The Zamora Company, owner of popular wine and spirits brands including Licor 43, Yellow Rose Whiskey, Martin Miller's Gin, and Ramón Bilbao wines, has announced…
alcohol
People

Diageo Announces Changes to Finance Leadership Team

Diageo has announced changes to its finance leadership team following the appointment of Lavanya Chandrashekar as Chief Financial Officer Designate. Durga Doraisamy…
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