Absolut & Kahlúa partner with Sabrina Carpenter
Absolut & Kahlúa, the power pair behind the Espresso Martini, have joined forces with Sabrina Carpenter to mix things up this holiday season. Known for her…
MARTINI brings Simona Tabasco back to Sicily for the ultimate #EuroSummer
This summer, MARTINI is bringing the spice to Sicily with Emmy-nominated actress and fashion muse, Simona Tabasco. Following her captivating performance in hit TV…
Jägermeister Orange: Launch in the Czech Republic and Slovakia
“Welcome to the family, Jägermeister Orange!” The new herbal liqueur from the Jägermeister brand combines the fresh, fruity taste of oranges and mandarins…
Cointreau Releases Limited Edition Bottle Collaboration with Artist INSANE 51
Cointreau, the iconic orange liqueur known for its timeless association with the Margarita, is thrilled to announce the release of an exclusive Limited Edition bottle…
Mariah Carey's Black Irish expands distribution internationally
Black Irish Cream Liqueur by Mariah Carey will officially launch in areas of South America and the Caribbean this Spring. This marks the brand's first international…
Diageo sells Picon brand to Campari Group
Diageo announces the sale of Picon, the French, flavoured liqueur brand, to Campari Group, for an aggregate consideration of approximately €119 million.
John…
ST~GERMAIN® Elderflower Liqueur and Fashion Designer Anna Sui Launch a Floral Bottle Tote
ST~GERMAIN® Elderflower Liqueur invites cocktail gourmands and fashionistas to say 'Oui' to a creative and vibrant addition to the holidays with the launch of the…
Jägermeister Debuts "Night Lights" Short Film Featuring Global Superstar Post Malone to Support #SAVETHENIGHT
Mast-Jägermeister US premieres short film "Night Lights" starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling…
Fast-Growing Licor 43 Expands Portfolio with New Licor 43 Horchata in the U.S.
With Mediterranean flavors of tiger nut, spice, and citrus, Licor 43 Horchata vegan cream liqueur has landed in America, marking the first brand extension in the…