Liqueur

Redesign

New Look, Same Legacy: Heering Launches New Bottle Design

De Kuyper Royal Distillers is giving one of its most renowned brands, Heering Cherry Liqueur, a refreshed look with a new packing design. The revised bottle…
absolut vodka
Partnership

Absolut & Kahlúa partner with Sabrina Carpenter

Absolut & Kahlúa, the power pair behind the Espresso Martini, have joined forces with Sabrina Carpenter to mix things up this holiday season. Known for her…
Campaign

MARTINI brings Simona Tabasco back to Sicily for the ultimate #EuroSummer

This summer, MARTINI is bringing the spice to Sicily with Emmy-nominated actress and fashion muse, Simona Tabasco. Following her captivating performance in hit TV…
Herbal liqueur

Jägermeister Orange: Launch in the Czech Republic and Slovakia

“Welcome to the family, Jägermeister Orange!” The new herbal liqueur from the Jägermeister brand combines the fresh, fruity taste of oranges and mandarins…
cointreau limited edition
Collaboration

Cointreau Releases Limited Edition Bottle Collaboration with Artist INSANE 51

Cointreau, the iconic orange liqueur known for its timeless association with the Margarita, is thrilled to announce the release of an exclusive Limited Edition bottle…
black irish
Cream-liqueur

Mariah Carey's Black Irish expands distribution internationally

Black Irish Cream Liqueur by Mariah Carey will officially launch in areas of South America and the Caribbean this Spring. This marks the brand's first international…
diageo logo
Transaction

Diageo sells Picon brand to Campari Group

Diageo announces the sale of Picon, the French, flavoured liqueur brand, to Campari Group, for an aggregate consideration of approximately €119 million. John…
st germain anna sui
Limited Edition

ST~GERMAIN® Elderflower Liqueur and Fashion Designer Anna Sui Launch a Floral Bottle Tote

ST~GERMAIN® Elderflower Liqueur invites cocktail gourmands and fashionistas to say 'Oui' to a creative and vibrant addition to the holidays with the launch of the…
post malone
Back to Nightlife

Jägermeister Debuts "Night Lights" Short Film Featuring Global Superstar Post Malone to Support #SAVETHENIGHT

Mast-Jägermeister US premieres short film "Night Lights" starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling…
licor 43
New Product

Fast-Growing Licor 43 Expands Portfolio with New Licor 43 Horchata in the U.S.

With Mediterranean flavors of tiger nut, spice, and citrus, Licor 43 Horchata vegan cream liqueur has landed in America, marking the first brand extension in the…
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