Drinks

Drinks

armero tequila
Re-launch

US: Rogue One, Inc Subsidiary Launches New Tequila Brand

Rogue One, Inc., (hereinafter “ROAG”) a publicly traded company under the ticker symbol (OTC Pink: ROAG) announced today that it has re-launched its flagship…
Couple cheering with glasses of red wine
Enhanced Service Offering

Southern Glazer’s Wine & Spirits Launches New SG+ Customer Offering For Fine Wine, Artisanal Wine, Craft And Luxury Spirits

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced its new SG+ enhanced service…
juice
Joint Venture

PepsiCo Announces Portfolio Optimization Actions For Juice Businesses In North America and Europe

PepsiCo, Inc. (NASDAQ: PEP) today announced that it has entered into an agreement with PAI Partners (PAI) to sell Tropicana, Naked and other select juice brands…
bowmore aston martin
Limited Edition

Bowmore® Single Malt Scotch Whisky introduces Designed by Aston Martin collection

Bowmore® Islay Single Malt Scotch Whisky has unveiled the first range of its Designed by Aston Martin limited-edition collections exclusively in Global Travel Retail. The…
constellation brands liz lopez
People

Constellation Brands announces appointment of Liz Lopez as Vice President, Public Affairs

Constellation Brands, Inc., a leading beverage alcohol company, today announced the appointment of Liz Lopez as Vice President, Public Affairs. In this role, Lopez…
The hands holding bottles with beer and making cheers
Cooperation

India’s United Breweries becomes part of the HEINEKEN group

Heineken N.V. announces that, following United Breweries Limited’s (UBL) annual general meeting on 29 July 2021, it has obtained control of UBL in India. This…
glass of water
International digital campaign

Pernod Ricard launches its innovative new Responsible Party campaign: “Drink More…Water”

Pernod Ricard is today launching an innovative new international digital campaign through its Responsible Party initiative, aimed at tackling the issue of binge…
coca-cola nft
Auction

Tafi Partners in Coca-Cola's First-Ever NFT Collectibles In Support of International Friendship Day

Tafi announced today that it has partnered with Coca-Cola® by designing virtual wearables for Coca-Cola's first-ever non-fungible token (NFT) collectibles offering…
green hops
Acquisition

Constellation Brands makes ventures investment in adaptogen-infused HOP WTR

Constellation Brands, Inc., a leading beverage alcohol company, announced today it acquired a minority stake in HOP WTR, a non-alcoholic, calorie-free sparkling…
coca-cola
Innovative Tap Solutions

Coca-Cola Europacific Partners trials packaging-free drinks technology in Spain

Coca-Cola Europacific Partners (CCEP) will take the next step towards packaging-free alternatives for consumers with the launch of a pilot of a new drinks dispensing…
icecoffee
Collaboration

Nestlé and Starbucks to bring Ready-to-Drink coffee beverages to Southeast Asia, Oceania and Latin America

Nestlé and Starbucks Corporation today announced a new collaboration to bring Starbucks Ready-to-Drink (RTD) coffee beverages to select markets across Southeast…
Heineken Greener Bar
Sustainable solution for the events industry

The Heineken ‘Greener Bar’ launches at the 2021 Heineken London E-Prix

Global beer brand and London E-Prix race title sponsor Heineken® is unveiling its first sustainable bar concept, the Heineken® Greener Bar as part of its wider…
budweiser big
Partnership

Budweiser Introduces Limited-Edition Notorious B.I.G. Cans

The King of Beers is celebrating the King of New York and the late rapper’s legacy with The Notorious B.I.G. Tall Boy Budweiser cans and collectible merchandise.…
craft beer
Beer Market

GlobalData: "Craft beer is a budding contestant to disrupt traditional German beer industry"

Germany’s beer industry, a well-developed market that prides itself on its traditional brewing process, is being threatened by craft beer as consumers are becoming…
Survey

Mapped: Europe’s favourite cocktails to indulge in

One of our favourite indulgences is an alcoholic beverage after a tough day at work or to enjoy whilst socialising with friends. For many, having a cocktail is seen…
Catoctin Creek Range
With Evergreen Beverage

Catoctin Creek Distilling Company begins distribution to Canada

Catoctin Creek Distilling Co., The Virginia Rye Whisky ℠, announces its new partnership with Evergreen Beverage Canada, a national wine, beer and spirits distribution…
bill pullman budweiser
“Go Fourth, America”

Budweiser Partners with Actor Bill Pullman to Recreate Iconic Presidential Speech from Independence Day

Independence Day has always been a holiday of great pride, tradition and celebration in the United States, but it holds extra significance this year. The holiday…
sipsmith strawberry smash
Limited Edition

Sipsmith Celebrates Partnership With Wimbledon In The U.S. By Launching Limited Edition Strawberry Smash

Sipsmith London, the Official Gin Partner of The Championships, Wimbledon, today announced the U.S. release of Sipsmith Strawberry Smash, a limited edition gin handcrafted…
voss +
New Products

U.S.: VOSS Water Announces Launch Of VOSS+ With 3 New Enhanced waters

Premium global bottled water industry leader, VOSS Water is unveiling VOSS+™ which will feature three enhanced waters designed to help consumers elevate and…
Two glasses of rum-cola cocktail with ice served on the bar
Support

Coca-Cola North America Steps up Spending With Minority-Owned Media Companies

Coca-Cola North America today announced plans to nearly double its spending with minority-owned media companies over the next three years. Black, Hispanic, and Asian-American…
prosecco from vera wang
Partnership

Vera Wang’s New Prosecco, PARTY, to be Distributed by Southern Glazer’s Wine & Spirits

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—announced that it has been selected to be the…
ritual rum alternative
New Product

U.S.: Ritual Zero Proof Launches Rum Alternative

Ritual Zero Proof has led the U.S. non-alcoholic sector since its launch in September 2019 with the first American-made spirit alternatives. After expanding their…
zamora company
Organizational Changes

Zamora Company Announces Organizational Changes in the U.S.

The Zamora Company, owner of popular wine and spirits brands including Licor 43, Yellow Rose Whiskey, Martin Miller's Gin, and Ramón Bilbao wines, has announced…
Co-owner of SERVED

Ellie Goulding acquires significant stake in SERVED Hard Seltzer

Singer and songwriter Ellie Goulding has acquired a significant stake in the premium British hard seltzer brand SERVED. Ellie was introduced to Ryan and Dean…
third aura beer app
Augmented reality concept

Australia: 50 Craft Beer Brands Bring Interactive Packaging to Life

Interactive, storytelling packaging will become a reality for the craft beer industry this year, with the release of Beerscans, an augmented reality concept for…
alcohol
People

Diageo Announces Changes to Finance Leadership Team

Diageo has announced changes to its finance leadership team following the appointment of Lavanya Chandrashekar as Chief Financial Officer Designate. Durga Doraisamy…
bruno mars rum
Ultra-Premium Rum Line

Bruno Mars Directs, Stars in New Campaign for SelvaRey Rum

On the heels of a blockbuster spring of new chart-topping music, a groundbreaking foray into fashion, and the sold-out release of his flagship SelvaRey Owner's Reserve,…
Lochlea Whisky
A Whisky like not other

Lochlea Whisky prepares for first bottling

Under the cover of Lochlea Farm in Ayrshire, the independently owned distillery has been quietly distilling, casking and maturing their masterpiece readying to launch…
Krug Grand Cuvee Edition 169
Champagne

The House of Krug presents Krug Grande Cuvée 169ème Edition

Every year, the House of Krug honours the dream of one man, Joseph Krug with a new Édition of Krug Grande Cuvée, the most generous expression of Champagne. As…
mount gay rum
Partnership

Mount Gay Rum Partners With 4ocean To Help Protect The Ocean

Mount Gay, the world's oldest running rum distillery dating back to 1703, announces a new partnership with 4ocean, one of the world's leading ocean conservation…
kavalan whisky
Award

Kavalan Claims 'Best of the Best' Single Malt in Tokyo

Kavalan has been named the Tokyo Whisky & Spirits Competition's (TWSC) 2021 "Best of the Best" single malt. Kavalan took out four of the contest's top 5 single…
Two glasses of rum-cola cocktail with ice served on the bar
GlobalData

Coca-Cola Energy discontinuing sales in North America highlights gap in the market for hybrid innovations

Although energy drinks have witnessed steady year-on-year (YOY) growth in the US recently, Coca-Cola has decided to discontinue its Coca-Cola Energy brand after…
tattoo artist jonboy
Collaboration

PATRÓN® tequila collaborates with celebrity tattoo artist JonBoy

PATRÓN Tequila - the world's number one ultra-premium tequila, is continuing its collaboration with iconic celebrity tattoo artist, JonBoy, to bring Cinco de Mayo…
fable cocktails
Alcohol-Alternative Cocktail Line

US: Meet Fable - The Non-Alcoholic, Premium Botanical Cannabis Cocktail

BKKB Ventures LLC announced today the launch of Fable, a line of four cannabis-infused botanical beverages, available for purchase this July in select California…
amber beverage group
Financial Results

Amber Beverage Group reports resilient full-year results

Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG) has published robust financial results exceeding EUR 30 million EBITDA and posting…
arkay alcoholfree vodka
#1 Best Seller

Arkay Alcohol Free Vodka Flavored Drink is now Amazon’s #1 Best Seller

ArKay Beverages is proud to announce that their Alcohol Free Vodka Flavored Drink has become the #1 best seller on Amazon under the Gourmet Food Vodka category. Arkay…
asahi super dry beer
Can Packages

US: Asahi Super Dry Debuts New 25.4oz Can

Asahi Super Dry, the product known for its premium Karakuchi taste that transformed the modern beer market in Japan, today announced it will be launching a new 25.4oz…
bacardi rum cocktails
New Products

US: BACARDÍ® Real Rum Canned Cocktails Expand Range With Three New Flavors

Following on the successful launch of BACARDÍ® Real Rum Canned Cocktails last year, BACARDÍ® Rum is expanding its range of canned cocktails with three vibrant…
pepsi marshmello
Entertainment

Marshmello To Headline UEFA Champions League Final Opening Ceremony Presented By Pepsi®

Today, UEFA and Pepsi® reveal that award-winning global superstar Marshmello will headline this year's UEFA Champions League final Opening Ceremony presented by…
marco andretti
Partnership

US: Clausthaler Non-Alcoholic Premium Beer Expands Relationship With Andretti Autosport

Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, the leading German brewing group, announced today that it has expanded its…
dua lipa
“No One is Just One Flavor”

US: Truly Hard Seltzer Launches Brand Campaign With Global Pop Icon Dua Lipa

Truly Hard Seltzer, the fastest growing brand in the hard seltzer category, is joining forces with Grammy Award-Winning Artist Dua Lipa to launch the brand's No…
vodka
Partnership

US: Pernod Ricard Appoints BCI as Exclusive Importer of Ostoya Vodka

Adding to an already impressive list of premium, international spirits and beverages for importation, Houston-based BCI has been chosen as the exclusive importer…
Heineken Euro 2021 Titel
Fans coming back

Heineken with 'Enjoy the Rivalry' campaign for UEFA EURO 2020 partnership

Heineken® is launching a new global campaign showcasing its UEFA EURO 2020™ partnership, entitled ‘Enjoy the Rivalry’. The full through the line campaign…
svedka vodka
New Product

US: SVEDKA Vodka Launches Newest Flavor: Cherry Limeade

Just in time for the start of summer, SVEDKA Vodka is releasing its latest flavored vodka: SVEDKA Cherry Limeade. A tangy combination of cherry and limeade flavors…
licor 43
New Product

Fast-Growing Licor 43 Expands Portfolio with New Licor 43 Horchata in the U.S.

With Mediterranean flavors of tiger nut, spice, and citrus, Licor 43 Horchata vegan cream liqueur has landed in America, marking the first brand extension in the…
miller selzer
Into Space

US: Miller Is Launching A Seltzer

On Thursday, May 13, Miller's MGD will affix cases of hard seltzer to a rocket and send the oh-so-trendy beverage hurtling into the atmosphere. Beer fans can suggest…
refik anadol
Limited Edition

US: Hennessy Debuts Collaboration with Media Artist and Director Refik Anadol

Hennessy, the world's best-selling cognac, is proud to unveil an immersive masterpiece for the 2021 V.S.O.P Privilège Limited Edition that boldly recasts its savior-faire…
michel doukeris
People

Anheuser-Busch InBev Announces CEO Succession

Anheuser-Busch InBev announced that its Board of Directors has unanimously elected Michel Doukeris, President of AB InBev’s North America Zone, to succeed Carlos…
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