Drinks

Drinks

heineken partnerships
Partnerships

Heineken® unveils new UEFA and Motorsports partnerships

The hope, the cheers, the suspense, the celebration - and having the very best of times before, during and after a sports event… it’s what fans want, now more…
Distell Limited Editions 2021
Bunnahabhain, Tobermory and Deanston

Distell Celebrates its Three Whisky Distilleries by Releasing a Portfolio of Limited-Edition Expressions

Bunnahabhain, Tobermory and Deanston distilleries have announced a selection of exquisite limited-edition expressions - showcasing the finest characteristics of…
New reseller

OneCircle's announces latest partnership with “Canada West Winery Supplies”

While OneCircle works towards a net-zero goal across its operation, like-minded partners continue to seek out sustainable solutions within the beverage production…
coffee
Joint Venture

Louis Dreyfus Company and Instanta to Build an Instant Coffee Plant in Vietnam

Louis Dreyfus Company Asia Pte. Ltd. (LDC) announced that the company has signed a joint venture (JV) agreement with Instanta Sp. z o.o. (Instanta), a global private…
cross keys gin rtd
Product Launch

Amber Beverage unveils Premium RTDs from Cross Keys Gin

Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), continues to expand its premium gin portfolio with the launch of two RTDs for…
loud luxury
BACARDÍ Party Tour

US: BACARDÍ® Rum Announces Multi-City BACARDÍ Party Tour Featuring Headlining DJ Duo, Loud Luxury

BACARDÍ rum is excited to announce the BACARDÍ Party Tour, a nine-city U.S. tour making a splash in some of the biggest game day towns across the nation. Bringing…
bama tea at expo dubai
Cooperation

Bama Tea: Official Designated White Tea And Designated Pu'er Tea In China Cuisines & Culture Center Of China Pavilion At The Expo 2020 Dubai

On 12 August, Bama Tea Co., Ltd. (known as 'Bama' or 'Bama Tea') and China Cuisines & Culture Center of China Pavilion at Expo 2020 Dubai Cooperation Signing…
Yakima Chief Hops

American Hop Supplier Hosts Virtual Hop & Brew School Open to Global Craft Beer Community

Yakima Chief Hops (YCH), a 100% farmer owned hop supplier, invites the global craft beer community, including beer lovers, members of the media and brewers of all…
the sexton single malt
Partnership

The Sexton Single Malt Named as the Official Whiskey of "The Walking Dead"

America's best-selling Irish malt, The Sexton® Single Malt, announces its designation as The Official Whiskey of AMC Networks' groundbreaking series, The Walking…
pepsi cc sabathia
Partnership

Pepsi® Zero Sugar Teams Up With CC Sabathia To Bring Local Bronx Community Organization To Baseball's Biggest Stage

Former Yankees pitcher CC Sabathia knows a thing or two about being center stage at Yankee Stadium. Now, with the help of Pepsi® Zero Sugar, he's showing local…
tove lo
Collaboration

US: Cann Launches First Of-Its-Kind Cannabis-Infused, Caffeinated Social Tonic

Cann, California's leading cannabis-infused beverage company, today announced Passion Peach Mate, the first-of-its-kind caffeinated cannabis beverage designed in…
axia logo
Strategic partnerships

Axia Spirit Signs Global Distribution Agreements in the UK, US and Greece

Axia Spirit, the world's first extra dry spirit strength mastiha, announced three new distribution agreements for its launch in the UK, US and Greece. Axia is now…
kill cliff
Partnership

US: Kill Cliff Launches Tekilla Kiwi with MMA Superstar Israel Adesanya

Fresh off his title defense for the middleweight belt in the UFC, Israel Adesanya has partnered with Kill Cliff to become the first UFC fighter to have his own energy…
PepsiCo WaterAid
“Net Water Positive” by 2030

PepsiCo Announces "Net Water Positive" Commitment

PepsiCo, Inc. announced its ambition to become "Net Water Positive" by 2030, aiming to replenish more water than the company uses, which would place it among the…
health ade logo
Acquisition

US: Leading Beverage Brand Health-Ade Announces Acquisition and Growth Financing

Health-Ade, a sales leader and pioneer in kombucha beverages, today announced that longstanding partner First Bev has acquired a controlling stake in the company.…
dr pepper fantastic chocolate
Limited Edition

Dr Pepper Reveals FANtastic Chocolate

Dr Pepper is excited to announce fans can now access their latest exclusive indulgence, FANtastic Chocolate! The delectable combination of Dr Pepper and chocolate…
sagamore spirit
Product launch

Sagamore Spirit Launches Premium Canned Craft Cocktails Made with its 4-Year-Old Rye Whiskey

Sagamore Spirit today introduced its first-ever line of ready-to-drink canned craft cocktails in three vibrant flavors: Black-Eyed Rye, Honey Paloma, and Lemon Tea…
bacardi rum
Expansion of the Premium Portfolio

BACARDÍ® Rum Launches Limited-Edition Five-Year Cask Finish Series With The Release Of Reserva Ocho Sherry Cask Finish

To kick off National Rum Day, BACARDÍ® rum today announced it is expanding its Premium portfolio range with the launch of a limited-edition BACARDÍ Reserva Ocho…
max moet henessey
Partnership

HBO Max® and Moët Hennessy Ink First-Ever Multibrand Partnership

HBO Max and Moët Hennessy USA have joined forces to thoughtfully pair select Max Original series with iconic Moët Hennessy brands, enhancing the entertaining-at-home…
dua lipa
Virtual Concert Series

Truly Hard Seltzer Launches 'Truly Inspired' Concert Series Featuring Artists Curated by Global Pop Icon Dua Lipa

Today, Truly Hard Seltzer, the fastest growing brand in the hard seltzer category, launched 'Truly Inspired', a summer virtual concert series, co-created and produced…
ben baller
Collaboration

Captain Morgan Links Up with Ben Baller to Lend its Original Flavor to an Exclusive Chain Collection

Captain Morgan is announcing today an official partnership with Ben Baller, one of pop culture's most iconic jewelers and entrepreneurs. As part of the collaboration,…
mezcal union
Acquisition

Diageo to acquire Casa UM

Diageo announces it has reached an agreement to acquire Mezcal Unión through the acquisition of Casa UM. Mezcal Unión was launched in 2011 by a group of Mexican…
craft beer
Complexity of beer

Tens of thousands of unique molecules detected in 467 beers from around the world

The tradition of beer brewing dates back to at least 7000 BCE and maybe even to the invention of agriculture, considering that the starch in most cereals can spontaneously…
ashley tisdale
Partnership

Jamba® Partners with Ashley Tisdale to Introduce Two New Iced Beverages

With the back-to-school season approaching and many offices opening their doors, it's fair to say that most Americans are relearning how to successfully tackle their…
j balvin
Miller Lite x J Balvin

¡Es Jose Time! Miller Lite And J Balvin Announce Partnership

Today, Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing "Es Jose Time," a partnership and campaign featuring Jose's take on Miller Time.…
hard mtn dew
Collaboration

The Boston Beer Company partners with PepsiCo for US launch of New "HARD MTN DEW" alcoholic offering

The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston…
vangelis smyrlis
People

Amber Beverage Group Welcomes New EMEIA and GTR Managing Director

From 2 August, global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), has appointed Vangelis Smyrlis to the role of Managing Director…
edith w cooper
People

PepsiCo Elects Edith W. Cooper to Board of Directors

PepsiCo, Inc. (NASDAQ: PEP) today announced its Board of Directors has elected Edith W. Cooper as an independent member of the Board. Ms. Cooper, 59, will join…
sarah jessica parker
Award

Sarah Jessica Parker's Wine "Invivo X" Awarded Two Gold Medals

New York icon Sarah Jessica Parker and her wine brand Invivo X, SJP have come out on top at the 2021 New York International Wine Competition. With over 1400 wines…
benriach malting season
Malting Season

Benriach keeps tradition alive with first edition of Malting Season

Celebrating traditional methods dating back to the earliest days of Benriach Distillery, Benriach Malting Season will be the first expression in a century to be…
Hand pouring cola soda drink from bottle to glass with ice cubes and lemon slices
Acquisition

Refresco to acquire three production facilities in the US from The Coca-Cola Company

Refresco, the world's largest independent bottler for retailers and A-brands in Europe and North America, today announces it has entered into an agreement with The…
armero tequila
Re-launch

US: Rogue One, Inc Subsidiary Launches New Tequila Brand

Rogue One, Inc., (hereinafter “ROAG”) a publicly traded company under the ticker symbol (OTC Pink: ROAG) announced today that it has re-launched its flagship…
Couple cheering with glasses of red wine
Enhanced Service Offering

Southern Glazer’s Wine & Spirits Launches New SG+ Customer Offering For Fine Wine, Artisanal Wine, Craft And Luxury Spirits

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced its new SG+ enhanced service…
juice
Joint Venture

PepsiCo Announces Portfolio Optimization Actions For Juice Businesses In North America and Europe

PepsiCo, Inc. (NASDAQ: PEP) today announced that it has entered into an agreement with PAI Partners (PAI) to sell Tropicana, Naked and other select juice brands…
bowmore aston martin
Limited Edition

Bowmore® Single Malt Scotch Whisky introduces Designed by Aston Martin collection

Bowmore® Islay Single Malt Scotch Whisky has unveiled the first range of its Designed by Aston Martin limited-edition collections exclusively in Global Travel Retail. The…
constellation brands liz lopez
People

Constellation Brands announces appointment of Liz Lopez as Vice President, Public Affairs

Constellation Brands, Inc., a leading beverage alcohol company, today announced the appointment of Liz Lopez as Vice President, Public Affairs. In this role, Lopez…
The hands holding bottles with beer and making cheers
Cooperation

India’s United Breweries becomes part of the HEINEKEN group

Heineken N.V. announces that, following United Breweries Limited’s (UBL) annual general meeting on 29 July 2021, it has obtained control of UBL in India. This…
glass of water
International digital campaign

Pernod Ricard launches its innovative new Responsible Party campaign: “Drink More…Water”

Pernod Ricard is today launching an innovative new international digital campaign through its Responsible Party initiative, aimed at tackling the issue of binge…
coca-cola nft
Auction

Tafi Partners in Coca-Cola's First-Ever NFT Collectibles In Support of International Friendship Day

Tafi announced today that it has partnered with Coca-Cola® by designing virtual wearables for Coca-Cola's first-ever non-fungible token (NFT) collectibles offering…
green hops
Acquisition

Constellation Brands makes ventures investment in adaptogen-infused HOP WTR

Constellation Brands, Inc., a leading beverage alcohol company, announced today it acquired a minority stake in HOP WTR, a non-alcoholic, calorie-free sparkling…
coca-cola
Innovative Tap Solutions

Coca-Cola Europacific Partners trials packaging-free drinks technology in Spain

Coca-Cola Europacific Partners (CCEP) will take the next step towards packaging-free alternatives for consumers with the launch of a pilot of a new drinks dispensing…
icecoffee
Collaboration

Nestlé and Starbucks to bring Ready-to-Drink coffee beverages to Southeast Asia, Oceania and Latin America

Nestlé and Starbucks Corporation today announced a new collaboration to bring Starbucks Ready-to-Drink (RTD) coffee beverages to select markets across Southeast…
Heineken Greener Bar
Sustainable solution for the events industry

The Heineken ‘Greener Bar’ launches at the 2021 Heineken London E-Prix

Global beer brand and London E-Prix race title sponsor Heineken® is unveiling its first sustainable bar concept, the Heineken® Greener Bar as part of its wider…
budweiser big
Partnership

Budweiser Introduces Limited-Edition Notorious B.I.G. Cans

The King of Beers is celebrating the King of New York and the late rapper’s legacy with The Notorious B.I.G. Tall Boy Budweiser cans and collectible merchandise.…
craft beer
Beer Market

GlobalData: "Craft beer is a budding contestant to disrupt traditional German beer industry"

Germany’s beer industry, a well-developed market that prides itself on its traditional brewing process, is being threatened by craft beer as consumers are becoming…
Survey

Mapped: Europe’s favourite cocktails to indulge in

One of our favourite indulgences is an alcoholic beverage after a tough day at work or to enjoy whilst socialising with friends. For many, having a cocktail is seen…
Catoctin Creek Range
With Evergreen Beverage

Catoctin Creek Distilling Company begins distribution to Canada

Catoctin Creek Distilling Co., The Virginia Rye Whisky ℠, announces its new partnership with Evergreen Beverage Canada, a national wine, beer and spirits distribution…
bill pullman budweiser
“Go Fourth, America”

Budweiser Partners with Actor Bill Pullman to Recreate Iconic Presidential Speech from Independence Day

Independence Day has always been a holiday of great pride, tradition and celebration in the United States, but it holds extra significance this year. The holiday…
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