Michter's To Release 20 Year Bourbon in November
Shortly after being named "Most Admired American Whiskey" by UK-based Drinks International, Michter's will start shipping 20 Year Kentucky Straight Bourbon to its…
PepsiCo Accelerates Digitalization with Launch of Digital Hubs in North America and Europe
PepsiCo, Inc. announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future.…
The seventh generation of Zonin celebrates the first 200 years of the company’s history
1821 - 2021: Zonin1821 celebrates 200 years of history and seven generations that have shared the culture of wine throughout the world. The path the company has…
Rooster Rojo launches ground-breaking innovation: Smoked Pineapple Tequila
Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), has announced the global launch of its innovative new tequila variant with the…
US: Empire State Building Partners With Bronx Brewery
Prost! In its 90th year, the Empire State Building (ESB) has much to toast to as it brings Oktoberfest to its iconic 86th Floor Observatory with Bronx Brewery every…
ABSOLUT Vodka launches new limited-edition ABSOLUT Voices
From October 1st, ABSOLUT Vodka is inviting everyone to celebrate the world’s expressive minds with the launch of a new limited-edition bottle, Absolut Voices.
Embodying…
US: PEPSI® Unveils New Limited-Edition Pepsi x Cracker Jack Flavored Cola
Pepsi is taking baseball fans out to the ballgame and giving them one more thing to be excited about in October with Pepsi x Cracker Jack, only available through…
G'Vine Expands Distribution in the U.S.
This month, G'Vine - a revolutionary gin made of grapes instead of grains – is ramping up prevalence in the U.S with direct-to-consumer availability online at…
Truss CBD USA Expands Veryvell™ CBD Beverages Semi-Nationally
Truss CBD USA, a joint venture by Molson Coors Beverage Company (NYSE: TAP) and HEXO USA Inc, a subsidiary of HEXO Corp (NASDAQ: HEXO), today announces the expansion…
US: Topo Chico Hard Seltzer To Release Margarita Hard Seltzer Variety Pack In 2022
After a record-breaking first year for Topo Chico Hard Seltzer, Molson Coors Beverage Company today announces the brand's second variety pack and first-full flavor…
Johnnie Walker Launches New Keep Walking Campaign
Johnnie Walker, the world's number one Scotch Whisky[1], wants to inspire people to Keep Walking towards a more positive future with the latest chapter in its iconic…
Diageo announces investment to support growth in the tequila category
Diageo, a global leader in beverage alcohol, has announced plans to expand its manufacturing footprint in Mexico through an investment of more than US$500 million…
Amber Beverage Group announces new names for its production companies
In order to expand its footprint as a global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG) continues renaming its companies by adding…
CCEP New Zealand named best Coca-Cola bottler
Coca-Cola Europacific Partners New Zealand (CCEP NZ) has been named the winner of the 2020 Candler Cup, a competition to find the best Coca-Cola bottler in the world.
The…
Diageo opens its first carbon neutral whiskey distillery in North America
Global beverage leader Diageo has opened its first carbon neutral distillery in Lebanon, Kentucky. The site will support the local community with 30 full-time jobs…
GlobalData: ‘Shock factor’ soft drink flavors on the rise
The traditionally popular flavors of cola, lemon-lime and pepper saw a combined 4.3% volume decrease in 2020, according to GlobalData. While these flavors will remain…
GOLDBERG launches the new Pink Grapefruit Soda
GOLDBERG & SONS announced and celebrated the launch of its latest premium mixer innovation at the Seven Sisters in the heart of Dubai. GOLDBERG Pink Grapefruit…
Dom Pérignon x Lady Gaga: Limited editions become objects of desire
The collaboration between pop icon Lady Gaga and Dom Pérignon has resulted in iconic, inspiring and already highly sought-after Dom Pérignon Limited Editions:…
Ball Announces New U.S. Beverage Can Plant in Nevada
Ball Corporation announced today plans to build a new U.S. aluminum beverage packaging plant in North Las Vegas, Nevada. The multi-line plant is scheduled to begin…
USA: Blake Lively Announces The Launch Of Betty Buzz
Today Blake Lively announced the launch of Betty Buzz, a new line of non-alcoholic, sparkling mixers made from clean ingredients. These mixers pair perfectly with…
Top five trends to watch in the spirits and wine sector over 2021/2022, according to GlobalData
Disruptions in supply chains, crop damage as a result of climate change, and a shift in consumer attitudes towards drinking are set to shape new trends and consumption…
Moët Hennessy: New contemporary concept for "Les Caves Particulières" at Paris-Charles de Gaulle Airport
Moët Hennessy, one of the world leaders in prestige Wines and Spirits, is pleased to announce the reopening of the boutique, "Les Caves Particulières", located…
BACARDÍ® Premieres Two New Spiced Rum Campaigns Just In Time For Fall
Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns.…
USA: Beverage Industry Titan John M. Ferolito Introduces Saint James Tea
As the co-founder of AriZona Iced Tea, John M. Ferolito is no stranger to success in the beverage industry. Now, Ferolito has partnered with an entrepreneurial dream…
Pernod Ricard to acquire leading online spirits retailer The Whisky Exchange
Pernod Ricard is delighted to announce the signing of an agreement for the acquisition of The Whisky Exchange, a leading spirits online and physical retailer and…
Diageo announces the creation of research and development centre in Shanghai
Diageo, a global leader in beverage alcohol, today announced the establishment of a new research and development centre in Shanghai to further its product innovation…
Social Media Mixology Influencer Justin Pasha Launches Unique RTD Cocktail Partnering With Corebev
The Corebev Group announced the official release of its second product, Pasha's Persian Lemonade. The company is launching its first release in a proposed lineup…
Martell Cognac and Janelle Monáe Launch Audacious "Soar Beyond the Expected" Campaign
Martell, the oldest of the great cognac houses, is proud to announce world-renowned artist Janelle Monáe as an official partner for a new brand campaign, "Soar…
Tamdhu celebrates the launch of its new Cigar Malt with a unique humidor inspired by its sherry seasoned casks
Tamdhu Speyside Single Malt Scotch Whisky has announced the global release of its Cigar Malt No. 01 - a special limited edition new bottling to celebrate an age-old…
USA: CÎROC And Sean "Diddy" Combs Usher In The "Love" Era With New Limited-Edition CÎROC Pomegranate
CÎROC announced its latest flavor – and it's the perfect complement to the "love era" declared by Sean Love Combs aka "Diddy." The new limited-edition CÎROC…
Heineken® has collaborated with actor Daniel Craig to create the ‘Worth The Wait’ commercial
Heineken® today reveals a new commercial concepted in collaboration with Daniel Craig called ‘Worth The Wait’, which celebrates the highly anticipated release…
Premium gin with multi-layered Mediterranean flavors - Francesco Angotti about Gin Mare
Gin Mare combines the diverse cultures and botanical specialties of the Mediterranean like no other gin. The premium gin has reached a top position among gins worldwide…
SodaStream Introduces "Terra", the Next Generation of Sparkling Water
The most satisfying sparkling water is the fresh kind you make yourself and with SodaStream's newest machine this experience just got even better. Today, the leading…
Timex x Coca-Cola Make Time for Unity with Release of Limited-Edition Capsule Collection
Timex®, a world leader in watchmaking and craftmanship, released a limited-edition collection of vintage-inspired watches, in partnership with Coca-Cola®. The…
Smirnoff™ Vodka Reveals 'There's a Spy in Everyone' as an Official Partner of No Time To Die
"Shaken not stirred." Viewers have seen James Bond drink his famous Smirnoff vodka martini from the very first Bond film, Dr. No (1962). In Goldfinger (1964), James…
The Boston Beer Company Launches New "Bevy Long Drink"
The Boston Beer Company today announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the "Long Drink."…
Pepsi® and Dapper Dan Unveil Capsule Collection in Celebration of the Kickoff to NFL Season and New York Fashion Week
As the NFL season and New York Fashion Week both kick off, Pepsi is unapologetically celebrating these cultural moments as part of its season-long "Made for Football…
HEINEKEN USA Kicks Off its 'Behind the Label' Initiative by Examining Gender Diversity in the Industry
HEINEKEN USA today announced the launch of its Behind the Label initiative, a program designed to foster inclusion & diversity across the alcoholic beverage…
Top five themes reshaping the soft drinks sector over 2021/2022, according to GlobalData
After a tumultuous 18-month period following the COVID-19 pandemic, the global soft drinks market is expected to grow by 3.6%* in 2021 to 898.5 billion litres compared…
BrewDog partners with Asahi Japan to create Japanese Joint Venture
BrewDog, a leading independent craft brewer, is pleased to announce the launch of a joint venture in Japan with Asahi Breweries. Ltd (“Asahi Japan”), which will…
GlobalData: Cider companies should take advantage of summer months in the UK now that restrictions have been lifted
In 2020 and continuing into 2021, COVID-19 has profoundly affected trading in the UK, with the cider market losing 16.3%* volume in 2020, dropping to 7837.36 thousand…
Komasa Kanosuke Distillery announces investment by Diageo through Distill Ventures
Komasa Kanosuke Distillery, a producer of ultra-premium single-malt whiskies based in Kagoshima, Japan, today announces that Diageo has made a minority investment…
Anheuser-Busch Announces New U.S. Commercial Structure To Further Fuel Momentum
Today, Anheuser-Busch announced enhancements to its U.S. commercial leadership team to further support the company's consumer-first commercial strategy. The new…
MARTINI® captures Moments of Joy as friends reunite across the world
MARTINI®, the world’s leading vermouth brand and photographer and film director, Greg Williams are coming together to curate a once in a lifetime digital photography…
Premium Wheat beer brand Edelweiss launches in Asia
HEINEKEN has embarked on an adventure with its wheat beer brand, Edelweiss, launching in new markets and introducing its first global TV campaign for the brand.
Edelweiss…
Veuve Clicquot and K-WAY® give the iconic Clicquot Ice Jacket a new design
Together, Veuve Clicquot and fashion label K-WAY® have given the famous Clicquot Ice Jacket a new design.
The exclusive, limited edition Veuve Clicquot x K-WAY®…
Smirnoff launches new 'Vodka for the People' Campaign with Kaley Cuoco and Anthony Anderson
As the face of America changes, Smirnoff is celebrating by issuing a unifying rallying cry through the launch of "Vodka for the People," a campaign that highlights…
Diageo Opens Landmark Global Johnnie Walker Visitor Experience
Diageo's Johnnie Walker Princes Street, the eight-floor new visitor experience for the world's best-selling Scotch whisky, has today been launched in the heart of…