Drinks

Drinks

range topo chico hard seltzer
First-full flavor extension

US: Topo Chico Hard Seltzer To Release Margarita Hard Seltzer Variety Pack In 2022

After a record-breaking first year for Topo Chico Hard Seltzer, Molson Coors Beverage Company today announces the brand's second variety pack and first-full flavor…
Global Campaign

Johnnie Walker Launches New Keep Walking Campaign

Johnnie Walker, the world's number one Scotch Whisky[1], wants to inspire people to Keep Walking towards a more positive future with the latest chapter in its iconic…
tequila
Investment

Diageo announces investment to support growth in the tequila category

Diageo, a global leader in beverage alcohol, has announced plans to expand its manufacturing footprint in Mexico through an investment of more than US$500 million…
Amber Beverage Group Card
Renaming

Amber Beverage Group announces new names for its production companies

In order to expand its footprint as a global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG) continues renaming its companies by adding…
coca cola candler cup
Candler Cup

CCEP New Zealand named best Coca-Cola bottler

Coca-Cola Europacific Partners New Zealand (CCEP NZ) has been named the winner of the 2020 Candler Cup, a competition to find the best Coca-Cola bottler in the world. The…
diageo lebanon distillery
Sustainability

Diageo opens its first carbon neutral whiskey distillery in North America

Global beverage leader Diageo has opened its first carbon neutral distillery in Lebanon, Kentucky. The site will support the local community with 30 full-time jobs…
soft-drinks
Analysis

GlobalData: ‘Shock factor’ soft drink flavors on the rise

The traditionally popular flavors of cola, lemon-lime and pepper saw a combined 4.3% volume decrease in 2020, according to GlobalData. While these flavors will remain…
GOLDBERG Pink Grapefruit-Soda Mood
In cooperation with Lana Shemonaeva

GOLDBERG launches the new Pink Grapefruit Soda

GOLDBERG & SONS announced and celebrated the launch of its latest premium mixer innovation at the Seven Sisters in the heart of Dubai. GOLDBERG Pink Grapefruit…
Collaboration

Dom Pérignon x Lady Gaga: Limited editions become objects of desire

The collaboration between pop icon Lady Gaga and Dom Pérignon has resulted in iconic, inspiring and already highly sought-after Dom Pérignon Limited Editions:…
beverage cans
Investment

Ball Announces New U.S. Beverage Can Plant in Nevada

Ball Corporation announced today plans to build a new U.S. aluminum beverage packaging plant in North Las Vegas, Nevada. The multi-line plant is scheduled to begin…
blake lively
Sparkling Mixers

USA: Blake Lively Announces The Launch Of Betty Buzz

Today Blake Lively announced the launch of Betty Buzz, a new line of non-alcoholic, sparkling mixers made from clean ingredients. These mixers pair perfectly with…
alcohol
Analysis

Top five trends to watch in the spirits and wine sector over 2021/2022, according to GlobalData

Disruptions in supply chains, crop damage as a result of climate change, and a shift in consumer attitudes towards drinking are set to shape new trends and consumption…
moet hennessy boutique
Reopening

Moët Hennessy: New contemporary concept for "Les Caves Particulières" at Paris-Charles de Gaulle Airport

Moët Hennessy, one of the world leaders in prestige Wines and Spirits, is pleased to announce the reopening of the boutique, "Les Caves Particulières", located…
bacardi campaign
BACARDÍ Spiced Rum

BACARDÍ® Premieres Two New Spiced Rum Campaigns Just In Time For Fall

Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns.…
saint james tea
Ready-to-drink teas

USA: Beverage Industry Titan John M. Ferolito Introduces Saint James Tea

As the co-founder of AriZona Iced Tea, John M. Ferolito is no stranger to success in the beverage industry. Now, Ferolito has partnered with an entrepreneurial dream…
Hands clinging alcohol drink glasses
Acquisition

Pernod Ricard to acquire leading online spirits retailer The Whisky Exchange

Pernod Ricard is delighted to announce the signing of an agreement for the acquisition of The Whisky Exchange, a leading spirits online and physical retailer and…
Happy friends toasting with whiskey
State-of-the-art facility

Diageo announces the creation of research and development centre in Shanghai

Diageo, a global leader in beverage alcohol, today announced the establishment of a new research and development centre in Shanghai to further its product innovation…
pashas
Pasha’s Persian Lemonade

Social Media Mixology Influencer Justin Pasha Launches Unique RTD Cocktail Partnering With Corebev

The Corebev Group announced the official release of its second product, Pasha's Persian Lemonade. The company is launching its first release in a proposed lineup…
martell cognac
Brand Campaign

Martell Cognac and Janelle Monáe Launch Audacious "Soar Beyond the Expected" Campaign

Martell, the oldest of the great cognac houses, is proud to announce world-renowned artist Janelle Monáe as an official partner for a new brand campaign, "Soar…
tamdhu cigar malt
Limited Edition

Tamdhu celebrates the launch of its new Cigar Malt with a unique humidor inspired by its sherry seasoned casks

Tamdhu Speyside Single Malt Scotch Whisky has announced the global release of its Cigar Malt No. 01 - a special limited edition new bottling to celebrate an age-old…
Limited Edition

USA: CÎROC And Sean "Diddy" Combs Usher In The "Love" Era With New Limited-Edition CÎROC Pomegranate

CÎROC announced its latest flavor – and it's the perfect complement to the "love era" declared by Sean Love Combs aka "Diddy." The new limited-edition CÎROC…
heinkeken daniel craig
Good things are worth to wait

Heineken® has collaborated with actor Daniel Craig to create the ‘Worth The Wait’ commercial

Heineken® today reveals a new commercial concepted in collaboration with Daniel Craig called ‘Worth The Wait’, which celebrates the highly anticipated release…
Mediterranean gin

Premium gin with multi-layered Mediterranean flavors - Francesco Angotti about Gin Mare

Gin Mare combines the diverse cultures and botanical specialties of the Mediterranean like no other gin. The premium gin has reached a top position among gins worldwide…
sodastream terra
Sparkling water maker

SodaStream Introduces "Terra", the Next Generation of Sparkling Water

The most satisfying sparkling water is the fresh kind you make yourself and with SodaStream's newest machine this experience just got even better. Today, the leading…
timex coca cola
Capsule collection

Timex x Coca-Cola Make Time for Unity with Release of Limited-Edition Capsule Collection

Timex®, a world leader in watchmaking and craftmanship, released a limited-edition collection of vintage-inspired watches, in partnership with Coca-Cola®. The…
smirnoff campaign
Campaign

Smirnoff™ Vodka Reveals 'There's a Spy in Everyone' as an Official Partner of No Time To Die

"Shaken not stirred." Viewers have seen James Bond drink his famous Smirnoff vodka martini from the very first Bond film, Dr. No (1962). In Goldfinger (1964), James…
bevy long drink
New Product

The Boston Beer Company Launches New "Bevy Long Drink"

The Boston Beer Company today announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the "Long Drink."…
pepsi dapper dan collection
Limited Edition

Pepsi® and Dapper Dan Unveil Capsule Collection in Celebration of the Kickoff to NFL Season and New York Fashion Week

As the NFL season and New York Fashion Week both kick off, Pepsi is unapologetically celebrating these cultural moments as part of its season-long "Made for Football…
Initiative

HEINEKEN USA Kicks Off its 'Behind the Label' Initiative by Examining Gender Diversity in the Industry

HEINEKEN USA today announced the launch of its Behind the Label initiative, a program designed to foster inclusion & diversity across the alcoholic beverage…
Hand pouring cola soda drink from bottle to glass with ice cubes and lemon slices
Trend topics

Top five themes reshaping the soft drinks sector over 2021/2022, according to GlobalData

After a tumultuous 18-month period following the COVID-19 pandemic, the global soft drinks market is expected to grow by 3.6%* in 2021 to 898.5 billion litres compared…
brewdog japan
Joint Venture

BrewDog partners with Asahi Japan to create Japanese Joint Venture

BrewDog, a leading independent craft brewer, is pleased to announce the launch of a joint venture in Japan with Asahi Breweries. Ltd (“Asahi Japan”), which will…
cider in traditional drinking glass
Cider market

GlobalData: Cider companies should take advantage of summer months in the UK now that restrictions have been lifted

In 2020 and continuing into 2021, COVID-19 has profoundly affected trading in the UK, with the cider market losing 16.3%* volume in 2020, dropping to 7837.36 thousand…
Hands clinging alcohol drink glasses
Investment

Komasa Kanosuke Distillery announces investment by Diageo through Distill Ventures

Komasa Kanosuke Distillery, a producer of ultra-premium single-malt whiskies based in Kagoshima, Japan, today announces that Diageo has made a minority investment…
anheuser busch logo
Commercial leadership

Anheuser-Busch Announces New U.S. Commercial Structure To Further Fuel Momentum

Today, Anheuser-Busch announced enhancements to its U.S. commercial leadership team to further support the company's consumer-first commercial strategy. The new…
Digital Photography Series

MARTINI® captures Moments of Joy as friends reunite across the world

MARTINI®, the world’s leading vermouth brand and photographer and film director, Greg Williams are coming together to curate a once in a lifetime digital photography…
heineken edelweiss campaign
Global TV Campaign

Premium Wheat beer brand Edelweiss launches in Asia

HEINEKEN has embarked on an adventure with its wheat beer brand, Edelweiss, launching in new markets and introducing its first global TV campaign for the brand. Edelweiss…
veuve cliquot k way
Limited Edition

Veuve Clicquot and K-WAY® give the iconic Clicquot Ice Jacket a new design

Together, Veuve Clicquot and fashion label K-WAY® have given the famous Clicquot Ice Jacket a new design. The exclusive, limited edition Veuve Clicquot x K-WAY®…
smirnoff campaign
Campaign

Smirnoff launches new 'Vodka for the People' Campaign with Kaley Cuoco and Anthony Anderson

As the face of America changes, Smirnoff is celebrating by issuing a unifying rallying cry through the launch of "Vodka for the People," a campaign that highlights…
johnny walker princess street
Johnnie Walker Princes Street

Diageo Opens Landmark Global Johnnie Walker Visitor Experience

Diageo's Johnnie Walker Princes Street, the eight-floor new visitor experience for the world's best-selling Scotch whisky, has today been launched in the heart of…
Net Zero 2040 ambition

Coca-Cola Europacific Partners announces its two first carbon neutral manufacturing sites

Coca-Cola Europacific Partners (CCEP) is announcing that two of its manufacturing sites have been certified as carbon neutral[1]. The sites at Jordbro in Sweden…
pernod ricard brands
Investment

Pernod Ricard takes minority stake in U.S. based Sovereign Brands

Pernod Ricard is delighted to announce the signing of a minority stake investment in Sovereign Brands and its portfolio of fast-growing super premium wine and spirits…
macaloney distillers
Legal Dispute

Canadian Distiller's Battle with Scotch Whisky Association Heats Up

In April 2021 the Scotch Whisky Association (SWA) sued Vancouver Island's award-winning Macaloney's Caledonian distillery. There has been a public outcry and tremendous…
breakthru beverage tom bene
People

US: Breakthru Beverage Group Appoints Tom Bené as President and CEO

Breakthru Beverage Group, a leading North American total beverage alcohol distributor with operations across the United States and Canada, today announced the Board…
bold ready to enjoy
New Products

Lucas Bols Launches Bols Ready to Enjoy Cocktails

As the industry is shifting towards higher quality home entertaining, Bols, the World's First Cocktail Brand, is inviting consumers to bring home the magic of cocktails…
post malone
Back to Nightlife

Jägermeister Debuts "Night Lights" Short Film Featuring Global Superstar Post Malone to Support #SAVETHENIGHT

Mast-Jägermeister US premieres short film "Night Lights" starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling…
brothers bond bourbon
Straight Bourbon Whiskey

US: Brother's Bond Bourbon is one of the fastest selling ultra-premium Bourbon brands

Ian Somerhalder's and Paul Wesley's Brother's Bond Bourbon, their hand-selected straight bourbon whiskey, continues strong momentum and growth in the first four…
melissa mitchner
Initiative

Together with Sean Diddy Combs, CÎROC Ultra-Premium Vodka Launches Newest #CIROCStands Campaign

CÎROC and Sean Diddy Combs continue their culture-shifting #CIROCStands initiative in support of Black excellence and achievement with their newest campaign, #CIROCStands…
mtn dew flamin hot
Limited Edition

US: MTN DEW® Brings The Heat With New MTN DEW® FLAMIN' HOT® Beverage And Fashion Capsule Collection

MTN DEW meets FLAMIN' HOT. You heard that right. The 81-year-old beverage brand is no stranger to pushing flavor boundaries and FLAMIN' HOT' is no exception. MTN…
about-drinks

Since 2007, about-drinks.com is the online magazine for beverage professionals. Every day we provide industry-relevant information about concepts, products, companies and minds.

Follow us
Contact

We would be pleased to be at your disposal for a personal conversation at any time. Please do not hesitate to contact us. We look forward to your contact!

about-drinks.com
c/o markt 8 GmbH
Senefelderstraße 1
33100 Paderborn
Germany

Phone +49 (0) 52 51 / 53 23 194

Privacy Settings

Newsletter

Our classic newsletter is published every Wednesday. Receive our comprehensive HTML newsletter with all important news of the industry and current job offers simply and conveniently directly by e-mail.

Subscribe
about-drinks Newsletter jetzt kostenlos abonnieren!

Aktuelle Top-News und Personalien, spannende Interviews und attraktive Stellenangebote: Mit unserem wöchentlichen Newsletter sind Sie immer bestens informiert.

Newsletter abonnieren!
close-link