Drinks

Drinks

sodastream pride edition
In honor of Pride month

SodaStream Launches "Set All Your Colors Free" Special Pride Edition

True to its continuous support of Pride, and as part of its mission to make the world a better place by defeating inequality and promoting acceptance and tolerance…
carlsberg global water award
Global Water Awards

Carlsberg wins award for World’s Most Water Efficient Brewery

The water recycling plant at Fredericia Brewery in Denmark shows that it is possible to dramatically cut the amount of water needed to produce our beer. Yesterday,…
Gordons McPhail 1952
Single Malt

Gordon & MacPhail: 70 YO Whisky to honour the Platinum Jubilee of Queen Elizabeth II.

Whisky creators Gordon & MacPhail have revealed a very special single malt whisky to honour the Platinum Jubilee of Queen Elizabeth II. The Gordon & MacPhail…
carlsberg campaign
Campaign

Carlsberg launches new global campaign with Mads Mikkelsen

The Carlsberg brand is launching a new global campaign featuring Mads Mikkelsen to show that there’s more to Carlsberg than meets the eye. For the first time,…
monster aussie lemonade
New Flavor

USA: Monster Energy Unveils New Juice Monster Aussie Style Lemonade

Aussie Style Lemonade is the latest big personality to join the Juice Monster lineup. Inspired by the land down under with over 10,000 beaches, Aussie Style Lemonade…
yoshiki coca cola
Energy Drink

Japanese Composer & Rock Star YOSHIKI Partners with Coca-Cola Japan, Launches Two New Energy Drinks

Iconic Japanese rock star and leader of X JAPAN, YOSHIKI, partners with Coca-Cola Japan to launch two new YOSHIKI-inspired energy drinks Real Gold X and Real Gold…
White Claw® Hard Seltzer
New Product

USA: White Claw® Hard Seltzer Totally Reinvents Lemonade with Launch of REFRSHR™

White Claw®, the leader in the Hard Seltzer category, is introducing something entirely new: White Claw® Hard Seltzer REFRSHR™ Lemonade. With exotic, rare…
Mackmyra Moment Virvelvind
Limited Edition

Mackmyra presents the grand finale with Moment Virvelvind

Moment Virvelvind is the last edition in the exclusive Moment series, where the unique cask have come into their own over the years in very limited editions. And…
Vizzy Good Vibes
Hard Seltzer

Vizzy brings the good vibes with limited edition retrogade-inspired cans and good vibe kits

This week marks the start of Mercury in Retrograde, and that means the vibe is off. Be it missed connections, email blunders, or frazzled travel plans, Vizzy Hard…
diageo logo
Transaction

Diageo sells Picon brand to Campari Group

Diageo announces the sale of Picon, the French, flavoured liqueur brand, to Campari Group, for an aggregate consideration of approximately €119 million. John…
Amber Beverage Germany Rauner
Partnership

Amber Beverage Germany signs distribution deal with Diversa

Following the establishment of its own distribution company in November 2021, the global spirits company Amber Beverage Group (ABG) has signed a distribution agreement…
logo southern glazers
Distribution

Beam Suntory Signs Multiyear Agreement With Southern Glazer’s For Distribution In All U.S. Control States

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—announced that it has signed a four-year distribution…
Now available

Mezcal made from rare agave varieties: Perola launches the Topanito wild agave series

Topanito represents authentically Mexican Craft Mezcals of the quality category "Artesanal". The new wild agave series with its three varieties - Madre Cuishe, Tobalá…
Simply Spiked Lemonade
Full-flavor alcohol beverages

Molson Coors debuts Simply Spiked Lemonade with variety pack and four new flavors

Molson Coors Beverage Company (NYSE: TAP) today announces that Simply Spiked Lemonade™, the highly anticipated new lineup of full-flavor alcohol beverages…
Desperados Alcoholic Sparkling Water
New taste experience

Desperados enters hard seltzer market with launch of Alcoholic Sparkling Water

Desperados today steps into the hard seltzer market with the launch of new Desperados Alcoholic Sparkling Water in the Netherlands. With beer at the brand’s core,…
Trademark rights

Riga Black Balsam returns home with full ownership in all territories

This month (April 2022) Amber Beverage Group (ABG) has announced that Riga Black Balsam® has achieved an important trademark acquisition in the year the brand celebrates…
abinbev logo
Active Discussions

Anheuser-Busch InBev Announces Decision to Sell Interest in Russian JV

Anheuser-Busch InBev (Euronext: ABI) (NYSE: BUD) (MEXBOL: ANB) (JSE: ANH) (“AB InBev”) announced that it will sell its non-controlling interest in the AB InBev…
Banditti Club Rum
Banditti Club Port Cask Finish

Limited edition Glasgow Rum launches following double award win

Glasgow-based contemporary urban distiller, The Glasgow Distillery, has launched its first ever limited-edition Rum following the spirit winning two medals at the…
21seeds
Acquisition

Diageo acquires female-owned, super-premium flavoured tequila brand, 21Seeds

Diageo announced it has acquired 21Seeds, a rapidly growing flavoured tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia…
brooklyn brewery
New Product

Brooklyn Brewery launches Brooklyn Pilsner

The award-winning Brooklyn Brewery is extending its reach into the premium lager category with the launch of Brooklyn Pilsner – a crisp, bright and refreshing…
glenallachie
Whisky

GlenAllachie releases two Core Whiskies Extern Posteingang

The GlenAllachie Distillers Company today reveals two new product innovations for its brands’ core ranges: The GlenAllachie 8-year-old Single Malt Scotch Whisky…
xdar vodka
Ukrainian vodka

XDar Vodka reopens distillery in Ukraine

XDar, a world-renowned Ukrainian vodka, has safely resumed production at its distillery in this time of unrest. Translated to "gift of grain," XDar was created to…
san cosme mezcal
Expansion

Zamora Company USA Expands into Agave Spirits

Zamora Company USA announced the addition of Mezcal San Cosme, the first agave-based spirit to join the company's fast-growing wine and spirits portfolio. Zamora…
logo southern glazers
Partnership

Southern Glazer’s Expands Distribution Relationship With Phillips Distilling Company

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol— announced that it is expanding its distribution…
bombay sapphire
King Pleasure© Exhibition

BOMBAY SAPPHIRE® Named The Official Spirit Partner of Jean-Michel Basquiat

BOMBAY SAPPHIRE® and the Basquiat Estate are proud to announce a partnership, naming the world's number one premium gin as the "Official Spirits Partner" of the…
1770 Whisky New Bottle
Bounce back from the pandemic

New 70cl bottle: Glasgow 1770 Single Malt Scotch Whisky comes back stronger

As Scotland begins to bounce back from the pandemic, Scotland’s biggest city is coming back bigger and better than before, and The Glasgow Distillery has the bottle…
benriach
Whisky

Benriach releases exclusive malts for Global Travel Retail

Creative Speyside Distillery, Benriach, is known for marrying heritage and innovation. To showcase its long-standing tradition of distilling classic, peated and…
topo chico margartita hard seltzer
New Product

USA: Topo Chico Hard Seltzer is launching its new Margarita Hard Seltzer

Following the release of Topo Chico Ranch Water Hard Seltzer and the national brand expansion this year, Topo Chico Hard Seltzer is shaking up the seltzer category…
MARTINI Time Best Shared Spot
Above-the-line campaign

MARTINI launches new fully integrated ‘Time Best Shared’ campaign

Bacardi-owned MARTINI announces ‘Time Best Shared’; a new, fully integrated brand campaign that will be executed through the line from March 2022. ‘Time…
Curius Team
Brand, Courage, and Swiftness

Curius launches to disrupt the drinks industry

Curius is a new beverage producer launched to disrupt how drinks brands are created, managed, marketed and distributed across global markets by focusing on three…
GlenAllachie Virgin Oak Range 2022
Limited-edition range

Three new single malts joining The GlenAllachie Virgin Oak Series

The GlenAllachie Distillery, winner of Icons of Whisky’s Visitor Attraction of the Year, today adds three new bottlings to their Virgin Oak Series; a limited-edition…
Grand Kadoo Rum Range
Bajan rum brand

Grand Kadoo Rum launches in Germany

Bajan rum brand, Grand Kadoo Rum, is continuing to expand globally, with the full range now available to purchase from retailers in Germany. The Grand Kadoo Rum…
US patent

Yakima Chief Hops Achieves Patent Status on Cryo Hops® Process

Yakima Chief Hops (YCH), the leading American hop supplier, has been awarded a US patent for its innovative hop processing technology used in manufacturing their…
Brewing with Pixels, Not Yeast

Heineken launches first virtual beer brewed in the virtual world: Heineken Silver

Heineken® launched its first, brand new, virtual beer, Heineken® Silver, exclusively in its virtual brewery within the immersive digital platform, Decentraland. In…
Rainbow look wins

Berliner CSD e.V. and BrewDog unveil "Hoppy Pride" winning design

Mirror, mirror on the wall, which Hoppy Pride design won the love of all? In January, BrewDog Germany and the Berliner CSD e.V. announced their cooperation with…
crown royal
New facility

Diageo Announces Plans to Build Carbon Neutral Crown Royal Distillery in Canada

Global beverage alcohol leader Diageo announced plans for a new CAD$245 million distillery to support momentum and growth ambitions for its Crown Royal Canadian…
lochlea whisky
Limited Edition

UK: Lochlea Distillery launches first seasonally inspired expression

Independently owned Lochlea Distillery is launching the first in an annual limited edition series of whiskies inspired by the changing seasons at Lochlea Farm. Sowing…
Now available

Mother’s Ruin Mediterraneo – The best Italian London Dry Gin

"Mother's Ruin Mediterraneo" is the best Italian London Dry Gin. In February 2022 the gin from Tommaso Maria Gamurrini from Arezzo received the coveted recognition…
Happy friends toasting with whiskey
Analysis

Covid crisis exerted significant negative impact on Europe’s spirits sector

New analysis underscores devastating impact the Covid crisis has had on Europe’s spirits sector and the entire supply chain. COVID-19-related restrictions and…
Benriach Cask Edition Collection 2022
Limited

Benriach continues creative legacy with latest Cask Collection

Speyside Distillery, Benriach, has launched its latest single cask bottlings, Benriach Cask Edition Collection 2022. Continuing Benriach’s creative legacy, each…
The GlenAllachie 10 yo 2022
Single Malt

Next batch of revered GlenAllachie 10-year-old announced

Independently owned and managed distillery The GlenAllachie today launches the next instalment of its coveted 10-year-old Single Malt: The GlenAllachie 10-year-old…
vodka
Analysis

GlobalData: Russian vodka brands face pressure due to the ongoing crisis

Following the Russian invasion of Ukraine, there have been calls to boycott Russian brands with the country’s most famous commodity, vodka, bearing the brunt of…
Mackmyra Limousin
Launch

Mackmyra Limousin – luxury swedish whisky with a french connection

Mackmyra continues a proud tradition by highlighting flavours and artisanship beyond the whisky world's traditional standards with Mackmyra Limousin. This edition…
Vizzy Mimosa Hard Seltzer
New

With real orange juice and mimosa-inspired flavors: Vizzy releases Mimosa Hard Seltzer

In a world in desperate need of more brunch beverages and positive vibes, Vizzy Hard Seltzer is bringing two big announcements to the hard seltzer group chat –…
Blue Moon LightSky Tropical Wheat Can
Expansion of the LightSky Brands

Blue Moon launches new LightSky Tropical Wheat

Blue Moon Brewing Company announces the expansion of Blue Moon LightSky, the brand’s light yet surprisingly flavorful, citrus-forward beer, with its first line…
beer
Analysis

GlobalData: AB InBev’s investments in premium and NoLo beers drive company’s growth

Following today’s (24 February) news that AB InBev reported beer and non-beer volumes growth of 3.4% and 3.8%, respectively, in Q4 2021; Peter Ramshaw, Consumer…
rooster rojo campaign
Global campaign

Rooster Rojo Tequila launches new global campaign: SIP DON'T SLAM

Amber Beverage Group, the fast-growing global beverage group, is launching a bold and exciting advertising campaign for its brand, Rooster Rojo Tequila®. The campaign…
nitro pepsi
Nitrogen-infused cola

USA: PEPSI® Launches NITRO PEPSI™

The cola category has been around for over a century. While it's had its share of flavor and packaging innovation, one thing has remained the same since the category's…
about-drinks

Since 2007, about-drinks.com is the online magazine for beverage professionals. Every day we provide industry-relevant information about concepts, products, companies and minds.

Follow us
Contact

We would be pleased to be at your disposal for a personal conversation at any time. Please do not hesitate to contact us. We look forward to your contact!

about-drinks.com
c/o markt 8 GmbH
Senefelderstraße 1
33100 Paderborn
Germany

Phone +49 (0) 52 51 / 53 23 194

Privacy Settings

Newsletter

Our classic newsletter is published every Wednesday. Receive our comprehensive HTML newsletter with all important news of the industry and current job offers simply and conveniently directly by e-mail.

Subscribe
about-drinks Newsletter jetzt kostenlos abonnieren!

Aktuelle Top-News und Personalien, spannende Interviews und attraktive Stellenangebote: Mit unserem wöchentlichen Newsletter sind Sie immer bestens informiert.

Newsletter abonnieren!
close-link