Drinks

Drinks

avandis logo
Deal

Lucas Bols, De Kuyper and Refresco announce the completion of the sale of Avandis

Lucas Bols N.V. (“Lucas Bols”, Euronext: BOLS) and De Kuyper Royal Distillers (“De Kuyper”), two leading global cocktail spirits companies, and Refresco…
monster energy zero sugar
Energy Drinks

Monster Energy Launches Monster Energy Zero Sugar

Twenty-one years after Monster Energy first ripped onto the scene and changed the beverage industry forever — it's finally here: Monster Energy Zero Sugar. With…
zamora fercullen falls irish whiskey
Whiskey

Zamora Company USA Introduces Fercullen Irish Whiskey in the U.S.

Fercullen Irish Whiskey from the Powerscourt Estate, one of Ireland's most-visited locations, will now be available across the U.S. thanks to a new distribution…
Roxie Molson Coors
New product

Roxie: Molson Coors Beverage Company releases zero-proof canned cocktail

Has your Dry January started to feel like Drab January? Fear not. Just because you’re taking a break from the booze doesn’t mean you can’t let loose. Molson…
Hoopers
Fom Molson Coors

Global Brands Limited announces the purchase of the Hooch, Hooper’s and Reef

Global Brands Limited has announced its purchase of the Hooch, Hooper’s, and Reef trademarks from Molson Coors Beverage Company. The brands have been produced…
Limited-edition

Desperados offers refreshing take on true flavours of Christmas with launch of festive beer

It’s that time of year again. The Christmas lights are up, the weather is getting colder, the pile of presents under the tree grows, and plans for people to come…
Glasgow 1770 Small Batch 2022
Whisky

The Glasgow Distillery Expands Small Batch Serien Single Malt Range

The Glasgow Distillery has stepped up to meet increasing demand for its ‘Small Batch Series’, debuting two new limited edition expressions of its Glasgow 1770…
franklin and sons
Mixer

Franklin & Sons launch ‘Drinks In Trade’ vodcast series

On December 5th, Franklin & Sons celebrates the remarkably independent and vibrant hospitality industry with the launch of its new vodcast series ‘Drinks In…
mortlach
Collaboration

Mortlach Single Malt Scotch Whisky Collaborates with Designer Chrissa Amuah

Mortlach Single Malt Scotch Whisky, a treasured spirit from Scotland's Speyside region, has partnered with Chrissa Amuah to create a brilliant light fixture for…
Gin

Formerly ‘Old Curiosity’, the Rebranded Secret Garden Distillery: A Must-Try Scottish Gin

‘Old Curiosity Gin’ – a staple choice for premium quality gin lovers across the UK and global markets – rebranded in recent years to their current moniker…
nespresso coffee capsules
Sustainability

Nespresso unveils new range of home compostable coffee capsules

Breakthrough paper-based home compostable capsule offers another way to enjoy sustainably sourced high-quality coffee without compromise on a premium coffee experience.…
campaign
‘Drops of Advice’

Diageo and Smirnoff launch new global responsible drinking campaign

Diageo and the world's number one vodka Smirnoff, have today launched a new global campaign 'Drops of Advice' encouraging people to drink responsibly during the…
Beefeater Crown Jewel
Gin

Beefeater Crown Jewel: The Ultimate London Dry Gin

Beefeater, the World’s Most Awarded Gin[1], is reinventing tradition and luxury within the gin category by unveiling Beefeater Crown Jewel, the pinnacle of the…
chopin vodka
Distribution

Chopin Vodka, World’s First Luxury Vodka, Sets Sights on the Baltic States

Chopin Vodka, Poland's last family-owned luxury vodka brand is keen to expand into the Baltic states such as Latvia, Lithuania, and Estonia, where it has been known…
messi
Global Campaign

Gatorade® launches new campaign to inspire future generations mentally and physically

Gatorade®, the world's number one sports drink*, launches an epic new global campaign to inspire future generations mentally and physically to achieve greatness,…
stella rosa brandy
Brandy

USA: Stella Rosa® Launches New Brandy Line with Star-studded Speakeasy Event

Last night, Stella Rosa®, the #1 imported wine brand in the U.S., kicked off the launch of their new premium imported brandy with a star-studded speakeasy celebration…
Smirnoff Gorillaz Bottle
Collaboration

Smirnoff presents “True Originals” with Gorillaz with cocktails and a limited edition

Since 1864, Smirnoff has introduced some of the most iconic and widely replicated cocktails into our collective cultural drinks cabinet, from the vodka martini that…
belvedere vodka daniel craig
Vodka

Belvedere Vodka announces new global campaign starring Daniel Craig

Belvedere, the world's first super-premium vodka, today reveals a monumental campaign featuring critically acclaimed actor Daniel Craig as he has never been seen…
banditti
Rum

The Glasgow Distillery debuts smoky cask finished rum

The Glasgow Distillery has further expanded its diverse portfolio of experimental small batch releases with the launch of a single cask limited edition rum, finished…
dewars whisky nft
BlockBar.com

DEWAR’S® Scotch Whisky launches first-ever NFT for Double 21 Year-Old

[AG1] DEWAR’S® Scotch Whisky, the world’s most awarded blended Scotch whisky, has teamed up with BlockBar.com, the world’s first direct to consumer NFT marketplace…
mitchers whiskey
Whiskey

Michter's Named World's Most Admired American Whiskey

Michter's has been named the World's Most Admired American Whiskey and the #2 Most Admired Whisky overall in the second edition of The World's Most Admired Whiskies,…
heineken formula 1
Partenrship

Heineken® announced as title race partner for the FORMULA 1 LAS VEGAS GRAND PRIX 2023

The world's most anticipated F1® race, next year's clash in Las Vegas, has been officially announced as the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX 2023.…
gin mare
Gin

Brown-Forman Completes Purchase of Gin Mare Brands

Brown-Forman Corporation (NYSE:BFA,BFB) announced today that it has completed the purchase of the Gin Mare brands from Vantguard and MG Destilerías. The company…
old forester ranch
Whisky

USA: Old Forester® Debuts Limited-Edition Bourbon with Iconic King Ranch

Old Forester®, the first bottled bourbon, and King Ranch, the birthplace of American Ranching, are releasing a limited-edition whisky that pays homage to the hard…
absolut vodka
Packaging

Absolut Vodka and Ardagh Group co-invest in hydrogen-fired glass furnace in a global spirits industry first

Absolut Vodka is to become the first global spirits brand to move to a partly hydrogen energy-fired glass furnace for large-scale production in a significant step…
Bobby’s Gin KangaROOS
Collaboration

Sneakers meet gin: The KangaROOS x Bobby’s Gin Ultimate

Bobby’s Dry Gin Founders, the brothers David Blom and Sebastiaan van Bokkel, sharing their passion not only for good gin tonic but also for fashion and sneakers.…
Advertising

Coors Light will pay $50,000 to duplicate its logo

In celebration of National American Beer Day, Coors Light, the beer made to chill, is announcing a nationwide Chill Harder Pays Harder program to give back to its…
Whisky

Lochlea Distillery to launch limited edition sherry matured whisky: Fallow Edition

The team at Lochlea Distillery are delighted to reveal their third seasonal limited release, Lochlea ‘Fallow Edition’ (First Crop). Launching on the 3rd November…
bombay sapphire basquiat
Special Edition

BOMBAY SAPPHIRE® Collaborates with the Basquiat Estate to Release Special Edition Bottle

BOMBAY SAPPHIRE® and the Basquiat Estate are proud to reveal the third edition of the brand's highly anticipated artist designed Special Edition bottle, which pays…
loma vista tequila
ready-to drink

USA: The Boston Beer Company Introduces First Tequila-Based RTD Beverage

The Boston Beer Company, makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announces the launch of Loma Vista Tequila Soda…
bombay sapphire

BOMBAY SAPPHIRE® and Baz Luhrmann launch ‘Saw This, Made This’ campaign

14BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’. With…
benriach
Whisky

Benriach launches inaugural NFT on BlockBar.com

Bridging physical and digital for the first time, Benriach today merges old with new as it launches a luxury twinset with two bottles, one Benriach The Forty and…
diplomatico rum
Acquisition

Brown-Forman to purchase Diplomático Rum brand

Brown-Forman Corporation (NYSE:BFA,BFB) announced today it has reached an agreement to purchase the Diplomático Rum brand and related assets from Destillers United…
Black 1752 Rum
Caribbean rum

Amber Beverage Group to launch BLACK 1752 at BCB

The global spirits company, Amber Beverage Group, is set to launch BLACK 1752, a blend of herbal infusions, dark Caribbean rum, orange and vanilla notes, laced with…
rooster rojo tequila
Tequila

Amber Beverage Group launches Rooster Rojo Ahumado Tequila at BCB

The global spirits company, Amber Beverage Group, will launch an exciting fifth expression in its fast-growing Rooster Rojo Tequila range - an Ahumado (smoked) variant…
Social Media

#ToastToRoger – An initiative by Moët & Chandon in honor of Roger Federer

Perpetuating a tradition that has made the greatness and generosity of the House, Moët & Chandon is thrilled to invite Roger Federer’s friends and fans around…
jack daniels mclaren
Sponsoring

Jack Daniel’s and McLaren Racing Announce New Partnership

Jack Daniel’s and McLaren Racing announced today a multi-year partnership making Jack Daniel’s Tennessee Whiskey an Official Partner of the McLaren Formula 1…
gin mare
Acquisition

Brown-Forman to purchase Gin Mare Brands

Brown-Forman Corporation announced it has reached an agreement to purchase the Gin Mare brands from Vantguard and MG Destilerías. Upon completion of the transaction,…
Recipes

Boozy Twist On The Mexican Shaved Ice Classic: Topo Chico Hard Seltzer Raspados

Sick of froze, chardonnay, and canned cocktail concoctions? Reach for something cooler this August with these authentic raspado recipes made with Topo Chico Hard…
The Glendronach Distillery
Brown-Forman

The GlenDronach Distillery annonces over £30m investment to meet global demand

Brown-Forman has announced over £30m investment in The GlenDronach Distillery to significantly increase production facilities at its homeplace in the Valley of…
tulchan gin
New Product

Stoli® launches Tulchan Gin™ worldwide

Stoli Group, the leading global ultra-premium spirits and wine company, announced the official global launch of their super-premium gin from Scotland. Taking its…
patron tequila
A PATRÓN Pop-Up Series

PATRÓN® Tequila Makes Its First Foray into the Metaverse

PATRÓN® Tequila, the world's number one super-premium tequila*, is entering the metaverse this summer for the first time with "Summer Made Sensational: A PATRÓN…
growling creatures
Species Protection

Krombacher and Wacken Open Air present the "Growling Creatures"

What do grey seals, cuckoos, and lynx have in common? They are all rare, European native species whose survival is threatened, and they are part of the "Growling…
Munich based startup

Spiritory – the new all-in-one platform for whisky lovers, collectors and investors

Munich based startup Spiritory GmbH announced the launch of its new platform www.spiritory.com. Spiritory provides users a smart and secure way to trade and manage…
logo aqua carpatica
Investment

PepsiCo and AQUA Carpatica Announce Strategic Relationship

PepsiCo, Inc. (NASDAQ: PEP) announced it has entered into a strategic agreement with premium Romanian spring water AQUA Carpatica under which PepsiCo will own a…
In Germany and Austria

SPRITHÖKER takes over import and distribution of the French brand MELIFERA

It is with great pleasure to inform that SPRITHÖKER and MELIFERA – Oléron, France have agreed to, and entered in a strategic distribution partnership in Germany…
diageo
Investment

Diageo announce plans for €200 million carbon-neutral brewery in Kildare

Diageo announced plans to invest €200 million in Ireland’s first purpose-built carbon neutral brewery on a greenfield site in Littleconnell, Newbridge, Co. Kildare.…
carlsberg sweden underwater bar
“Don’t drink and boat”

Carlsberg Sweden opens underwater bar

To remind Swedes to abstain from alcohol when sailing, Carlsberg Sweden has created an underwater bar at the bottom of the sea. At the lake, alcohol intake can…
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