Drinks

Drinks

martini
Campaign

Martini® Launches New Global Campaign 'Martini® Dare to Be'

MARTINI announces the launch of its new global campaign, ‘MARTINI Dare To Be’; a celebration of the ‘modern aperitivo moment’ that has evolved from a ‘pre-event’…
Interview

"Turn the whisky world upside down" – Oskar Bruno about the Swedish Agitator Whisky

In an industry that is characterized by tradition, Agitator is breaking new ground. The Swedish distillery is rethinking the production of whisky and breaking with…
busch light crocs
Collaboration

Busch Light and Crocs Launch Two Limited-Edition

Toss those dusty sneakers and clunky hiking boots because Busch Light has teamed up with iconic global footwear brand, CrocsTM, to release two limited-edition styles…
paulaner
Campaign

Paulaner USA Announces Its 'Big Cans For Big Heroes' Campaign

Paulaner USA, the exclusive importer of the legendary Paulaner in the United States, is excited to announce its Big Cans for Big Heroes national campaign in support…
Interview

Filtered through sand from the Cornish coast: Christopher Briers about Connie Glaze Vodka

The Southwestern Distillery, which is also known for Tarquin's Cornish Gin and Twin Fin Rum, has its home on the Cornish coast in England. This is exactly what founder…
fanta
Campaign

"Do More of What You Wanta" – Fanta with New Global Campaign

The 2000s called, and they want to know: Don't ya Wanta, Wanta Fanta? Fanta®, the leading sparkling fruit beverage brand known for deliciously refreshing flavors,…
pepsi jack grealish
Partnership

Pepsi® Announces Football Star Jack Grealish as Global Brand Ambassador in Multi-Year Partnership

Pepsi has unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal. Jack will take centre stage in Pepsi's soon-to-be-announced…
Carlsberg Signature Alchemy Brews
Beer

Carlsberg launches super premium Signature Alchemy Brews series

Carlsberg has launched a series of six signature, super premium Alchemy Brews, developed and crafted at The Carlsberg Research Laboratory and sold exclusively at…
Campaign

Belvedere Launches a Striking New Global Campaign Starring Grammy Award Winner Future

Multi-platinum selling artist Future encounters celebrated director Taika Waititi, who returns for his second campaign, in a sensational new short film to herald…
estrella
Beer

Estrella Jalisco’s Vive Tu Estrella Campaign Celebrates Modern Mexican Culture With New Ads

Estrella Jalisco debuts a new take on its Vive tu Estrella campaign, celebrating its authentic Mexican heritage, refreshing liquid, and the consumers who inspire…
condesa gin
Gin

Spirit of Gallo Enters the Super Premium Gin Category with Condesa Gin

Spirit of Gallo is expanding its luxury spirits portfolio with Condesa Gin, a hand-crafted spirit from Mexico City. Under the agreement, Gallo will become the exclusive…
carlsberg campaign
Campaign

Carlsberg Launches New Global Brand Campaign

Carlsberg is launching a new global brand campaign – Do the best things begin with curiosity? Probably - championing that all progress in the world starts with…
1664 blanc
Campaign

1664 Blanc Introduces Good Taste With A Twist 3.0

This season, the super-premium brand 1664 takes us back to ‘Rue 1664’ – the home of Good Taste With A Twist, releasing a new wave of global campaigns. The…
brown forman japan
Distribution

Brown-Forman Announces Launch of Own Distribution Business in Japan

Brown-Forman Corporation (NYSE: BFA, BFB), one of the largest American-owned spirits companies, is launching its own distribution business in Japan today, bringing…
Herbal liqueur

Jägermeister Orange: Launch in the Czech Republic and Slovakia

“Welcome to the family, Jägermeister Orange!” The new herbal liqueur from the Jägermeister brand combines the fresh, fruity taste of oranges and mandarins…
Export

Starnberger expands internationally: Bavarian Craft Beer Brand Partners with Krombacher for European Launch

Germany’s family owned and operated Krombacher Brewery helps to introduce one of Bavaria’s most exciting craft breweries to a wider audience by launching the…
Interview

Takamaka Rum: Bernard d'Offay about the number 1 spirit from the Seychelles

Takamaka rum epitomises the spirit of the Seychelles. Each bottle is produced and bottled at the Trois Frères Distillery, which was opened in 2002 by brothers Bernard…
Award

Brown-Forman named one of the 2024 World’s Most Ethical Companies

Brown-Forman has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2024 World’s…
Hands clinging alcohol drink glasses
Distribution

Brown-Forman Announces Launch of Distribution Business in Italy

Brown-Forman Corporation (NYSE:BFA,BFB), one of the largest American-owned spirits companies, announces its plan to distribute its own brands in Italy, effective…
1664 blanc
Beer

1664 Blanc launches in the UK with exclusive experiences for London Fashion Week

Carlsberg Marston’s Brewing Company (CMBC) in the UK is painting the town blue as it launches the super-premium beer 1664 Blanc in the UK. 1664 Blanc is the…
Interview

Polish craft gin: Andrzej Weclawski about Breslauer Spirits

Breslauer Spirits handmakes Polish Gin in their own distillery in Wrocław. These 4 gins surprise consumers with wonderfully original tastes and outstanding intensity.…
Packaging

TricorBraun Acquires German Glass Packaging Provider Glassland

Global packaging leader TricorBraun announced today that it has acquired glass packaging provider Glassland. The acquisition grows the German footprint of TricorBraun’s…
Gin

Elevate your Valentine's Day with Sir Edmond Gin: The perfect gift for every love story

As Valentine’s day approaches, love is in the air, and what better way to celebrate the season of romance than with Sir Edmond Gin? Known for its unique flavour…
Rum

From Plantation to Planteray Rum: Launch of Cut & Dry under the evolved brand name

Creating Cut & Dry was a labor of love and the result of four years of experimentation to find the perfect balance of natural coconut infusion for our delicious…
Cognac

Campari Group has committed to acquire Courvoisier cognac from Beam Suntory

Campari Group announced it has entered into exclusive negotiations with Beam Suntory, Inc (the ‘Seller’) and granted thereto in such context a put option, with…
Memorandum

Campari Group and Wuliangye Group starting strategic cooperation

On November 22, Campari Group and Sichuan Yibin Wuliangye Group Co., Ltd. signed a Memorandum of Understanding on strategic cooperation in Wuliangye, Yibin City,…
David guetta
Partnership

David Guetta Announces Partnership with Lyre’s Non-Alcoholic Spirits

Lyre’s, the #1 trending Non-Alcoholic Spirits brand, announces its partnership with the world’s #1 DJ David Guetta, with the mission to change the way the world…
wine
Wine

Brown-Forman Agrees to Sell Sonoma-Cutrer Vineyards

Brown-Forman (NYSE: BFA, BFB) announced that The Duckhorn Portfolio, Inc. (“The Duckhorn Portfolio,” NYSE: NAPA), a premier wine group, will acquire Sonoma-Cutrer…
cointreau limited edition
Collaboration

Cointreau Releases Limited Edition Bottle Collaboration with Artist INSANE 51

Cointreau, the iconic orange liqueur known for its timeless association with the Margarita, is thrilled to announce the release of an exclusive Limited Edition bottle…
Glenglassaugh Coalescence of the Coast
Whisky

Oldest Glenglassaugh breaks auction record for charity

Glenglassaugh Coalescence of the Coast aged 55 Years, a one-of-a-kind expression crafted by Master Blender Rachel Barrie, has been sold as part of the Distillers…
Gin

BOMBAY SAPPHIRE launches limited-edition label designed by artist Maggie Enterrios

BOMBAY SAPPHIRE® LAUNCHES NEW LIMITED EDITION BOTANICALLY INSPIRED LABEL, TO CELEBRATE THE BRAND’S 100% SUSTAINABLY SOURCED BOTANICALS BOMBAY SAPPHIRE announces…
Whiskey

Rebel 100 Bourbon: Lux Row launches limited edition 

Kentucky-based Lux Row Distillers is launching an international-only release of its acclaimed Rebel 100 Kentucky Straight Bourbon. Debuting at BCB Berlin (9th –…
the house of suntory
Whisky

The House of Suntory Unveils Two New Limited Edition Bottles from Its Centennial Range

As 2023 marks a momentous year for the House of Suntory, the founding House of Japanese whisky is thrilled to reveal the long-awaited centennial release of Hibiki…
Served
RTD

HEINEKEN Acquires Stake in Ellie Goulding’s ready-to-drink brand SERVED

HEINEKEN UK has acquired a significant minority stake in SERVED, the award-winning ready-to-drink brand, co-owned by Ellie Goulding, for an undisclosed sum. SERVED…
Blended Malt Whisky

Celebrating Welsh Heritage: Penderyn Distillery Introduces Penderyn Patagonia

The multi-award-winning Penderyn Distillery, also known as The Welsh Whisky Co. Ltd, is thrilled to announce the launch of its latest creation, Penderyn Patagonia. This…
flor de cana
The Ultimate Awards

Flor de Caña named Best Sustainable Rum Distillery

Flor de Caña, the world's first spirit to be both Carbon Neutral and Fair Trade certified, was recently named "Best Sustainable Rum Distillery" by The Ultimate…
Single Malt Whisky

Mackmyra creates whisky history with Sweden's first 20-year-old single malt

Mackmyra Svensk Whisky proudly presents the launch of Sweden's first 20-year-old single malt whisky. This historic moment not only marks an important milestone for…
koff
Beer

KOFF Christmas Beer combines regenerative farming and carbon-neutral production

KOFF Christmas Beer is the oldest and most popular Christmas beer in Finland, brewed since 1987 with the same recipe. This year one can track its malted barley to…
Borco
Acquisition

Stock Spirits completes acquisition of Borco

Stock Spirits Group, one of the leading alcohol beverage companies in Europe, has finalised the acquisition of the Hamburg-based premium spirits producer, marketer…
Whisky and rum

Berry Bros. & Rudd has released its third seasonal release of 2023

Britain’s oldest spirits and wine merchants Berry Bros. & Rudd has released its third seasonal release of 2023. The collection exhibits a well-varied range…
Campagn

"Saw This Made This": BOMBAY SAPPHIRE and The Hoxton partner with artists in five cities

BOMBAY SAPPHIRE and The Hoxton will be coming together to bring an exciting addition to their neighbourhoods in Amsterdam, Barcelona, London, Paris, and Rome as…
empress 1908 gin
Gin

Empress 1908 Gin now introduces Elderflower Rose Gin

Empress 1908 Gin, award-winning makers of the #2 ultra-premium gin in the U.S., today announces the U.S. debut of Empress 1908 Elderflower Rose Gin. It is handcrafted…
VMC
Tequila

Saúl "Canelo" Álvarez Brings VMC Tequila-Based Canned Cocktails to U.S.

The fastest-growing spirit in the US1 has a new contender: VMC, a ready-to-drink tequila-based canned cocktail born from a partnership between world champion boxer…
Captain Morgan Spiced Gold 0.0%
Alcohol-free alternative

Captain Morgan introducing Captain Morgan Spiced Gold 0.0%

Captain Morgan is unveiling Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Original Spiced Gold, offering a deliciously spiced flavour…
old forester
Limited Edition

Old Forester Announces 12-year-old Birthday Bourbon for 2023

There's no better way to celebrate the birthday of Old Forester's original creator, George Garvin Brown, than the annual release of the brand's most coveted expression,…
heineken logo
Transaction

HEINEKEN completes exit from Russia

HEINEKEN N.V. announces completion of the transaction to sell its Russia operations to Arnest Group. The transaction has received all the required approvals and…
bacardi
Events

BACARDÍ Rum Named First Spirits Partner of the 2023 MTV Video Music Awards

BACARDÍ, MTV and Paramount Brand Studio Will Pay Tribute to 50 Years of Hip Hop Style with Experiential BACARDÍ VINTAGE Pop-Up Shop, Limited Edition Bottle, Signature…
lind and lime gin
Gin

Lind & Lime Gin Begins Sales in the United States

Lind & Lime Gin is pleased to announce the U.S. launch of their benchmark London Dry Gin produced in Edinburgh. The expansion marks their 25th international…
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