Drinks

Drinks

loki
New Product

USA: Introducing LOKI - The world's first Enhanced Seltzer

LOKI is an entirely new type of drink to enjoy with friends. The world's first Enhanced Seltzer. Made with the cannabinoid extract Delta-8, LOKI offers a clean alternative…
händeschütteln
People

USA: Stefan Kozak Announced as New CEO of Guayakí Yerba Mate Beverage Company

Guayakí, North America's leader in yerba mate beverages announced today that Stefan Kozak will be its new CEO, taking over for one of the company's founders Chris…
shots
Renaming

Amber Beverage unites Distribution Companies with new names

Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), will today be renaming five of its distribution companies. Cellar Trends in the…
alcohol
Partnership

USA: Terlato Wines Strengthens Distribution With Southern Glazer’s Wine & Spirits

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol— announced that Terlato Wines, a fourth generation…
waterdrop shop
Expansion

waterdrop®, Europe's Fastest Growing CPG E-Commerce Brand, Enters the U.S. Market

waterdrop®, the fastest growing consumer packaged goods brand in Europe, makes its debut in the United States through its ecommerce site (waterdrop.com) and a soon-to-open…
chlorophyll water
Social Media

Chlorophyll Water Trending on TikTok

At the time of this press release, the #Chlorophyll hashtag has amassed over 188 million views, with #ChlorophyllWater having been viewed over 76 million times.…
gen z water
New Product

USA: New Water Brand, GEN Z Water, Debuts with Bold, Quirky Design

GEN Z Water is disrupting the bottled water industry, hoping to leave behind more happiness and less of everything else through its name, design and a bottle that's…
guinness salt and lime ale
Limited Edition

USA: Guinness Releases Baltimore-brewed Salt & Lime Ale Regionally For Seasonal Sipping

Seasonal and regional: Fan favorite from brewers at Guinness Open Gate Brewery Baltimore is on shelves in MD-DC-VA region. Guinness announces the answer to a…
cbd getränk
Distribution Partner

Canopy Growth Signs U.S. Distribution Agreement with Southern Glazer's Wine & Spirits for CBD Beverage Portfolio

Canopy Growth Corporation ("Canopy Growth") (TSX: WEED) (NASDAQ: CGC), a world-leading diversified cannabis, CBD and vaporization device company, today announced…
port wine in wine cellar, glass of alcohol in cellar, glass of wine in hand, wine degustation
New Distillery

Jeff Arnett, Jack Daniel's Former Master Distiller and Partners Announce New Venture

"Gather Around" - a new distillery is about to be uncorked. The Tennessee Department of Economic and Community Development and the Blount Partnership announced today…
The hands holding bottles with beer and making cheers
Analysis

Ongoing COVID-19 uncertainty in Europe to hinder Heineken's full growth aspirations, says GlobalData

Following today's news (21 April) that Heineken has released its Q1 2021 financials; Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company,…
dr pepper zero sugar
New Product

Dr Pepper Unveils "The Zero You Deserve" with New Dr Pepper Zero Sugar

Dr Pepper announced today launch of Dr Pepper Zero Sugar, which celebrates the one-of-a-kind blend of its signature 23 flavors in a zero sugar soda that delivers…
Young barista is making a coffee
People

illycaffè Appoints Jack Edwards President of North America

illycaffè, a global coffee industry leader in sustainable quality, announced today that Jack Edwards will join the company as President of North America, effective…
malibu waterlemon
New Product

USA: Sip On A Slice Of Summer With Malibu's® Newest Flavor - Malibu® Watermelon

Malibu® is bringing us a sip of summer this spring with the launch of Malibu Watermelon, the brand's new rum-based twist on one of the season's hottest flavors.…
Hand pouring cola soda drink from bottle to glass with ice cubes and lemon slices
Agreement

Coca-Cola Europacific Partners: CCEP and Amatil reveal new name

Coca-Cola Europacific Partners will be the name of the company as Coca-Cola Amatil (Amatil) and Coca-Cola European Partners (CCEP) join together following completion…
rafael nadal with amstel beer
Partnership

Amstel ULTRA® Serves Up Global Partnership with Tennis Star, Rafael Nadal

Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product…
eminente rum
Interview

New beginning of Cuban rum - César Augusto Martí Marcelo about Eminente Reserva

Eminente is a new Cuban rum from the heart of an island called by the locals "Isla del Cocodrilo", whose unusual shape resembles that of the native crocodile there.…
beer
Brew a Better World

HEINEKEN aims to be carbon neutral in production by 2030 and full value chain by 2040

HEINEKEN today announced a new ambition to decarbonise its own production by 2030 and its full value chain by 2040. This is the first in a series of refreshed Brew…
loyal lemonade
Acquisition

Diageo acquires spirits-based ready to drink brand, Loyal 9 Cocktails

Today, Diageo announces it has acquired Loyal 9 Cocktails, a rapidly growing spirits-based ready to drink brand, from Sons of Liberty Spirits Company. Launched…
tropical chamoy michelada
New Product

US: Estrella Jalisco and Sofia Reyes introduce new Tropical Chamoy Michelada

With more than 100 years of Mexican brewing tradition, Estrella Jalisco is announcing the latest addition to its Michelada portfolio with the new Tropical Chamoy…
cider
Purchase

US: Northeast Drinks Group Completes Purchase of Vermont Cider Company

Northeast Drinks Group LLC (“Northeast Drinks Group” or “NDG”) a privately owned holding company, announces that it has closed on the transaction to purchase…
pepsi peeps
Collaboration

USA: PEPSI Drops Limited-Edition PEPSI® x PEEPS® Marshmallow Cola for Spring

Blossoming flowers, warmer temperatures, and the awakening of…your taste buds!? PEPSI is making the start to spring more exciting this year with a new, one-of-a-kind…
bottle of water
Partnership

Carlsberg consolidates its partnership with Avantium

Carlsberg has decided to join the PEFerence consortium as a partner in the development of the biobased PEF material. This new partnership underpins Carlsberg’s…
moskovskaya hard seltzer
Digital Masterclass

Moskovskaya Vodka to host Global Academy “The Hard Seltzer”

Amber Beverage Group-owned Moskovskaya® Vodka, one of the oldest vodka brands in existence, will organize a virtual Global Academy called “The Hard Seltzer”…
barman with cocktail
Collaboration

Pernod Ricard Collaborates with Lafayette Imports to Strengthen Brand-building capabilities

Pernod Ricard announces a collaboration with Lafayette Imports, a new company founded by Biggar & Leith partners Elwyn Gladstone and Mark Teasdale. The new venture…
desperados rave to save
“Rave to Save”

Desperados launches world’s first dance-powered app to support Europe’s nightlife Industry

With thousands of nightclubs currently closed across the world, Desperados is calling on partygoers around the world to unite in support of the clubs they love with…
alcohol
Investment

Diageo North America expands operations to support growth in the Ready-to-Drink category

To support Diageo North America’s growth strategy in the Ready-to-Drink (RTD) category, the company announced plans to expand its manufacturing footprint and install…
arcay aromatic bitters
New Product

USA: Arkay launches the world’s first alcohol-free aromatic bitters

ArKay is excited to announce the launch of the world’s first-ever all-natural alcohol-free bitters.  Arkay Bitters is much more than a non-alcoholic spirit.…
essentia waters
Acquisition

Nestlé acquires Essentia, expands presence in premium functional water segment

Nestlé USA announced that it has acquired Essentia Water (“Essentia”), a premium functional water brand headquartered in Bothell, Washington. Essentia pioneered…
barman pours alcohol into a glass
Acquisition

Pernod Ricard to acquire majority stake in La Hechicera ultra-premium Colombian rum

Pernod Ricard is delighted to announce the signing of an agreement for the acquisition of a majority stake in La Hechicera, a Colombian ultra-premium rum launched…
pure pirana
Launch in Europe

Heineken launches hard seltzer Pure Piraña across Europe

Pure Piraña, a global hard seltzer brand, is getting ready to expand into Europe. Following the launch in Mexico and New Zealand last year, Pure Piraña is poised…
hard seltzer
Acquisition

Diageo acquires Far West Spirits LLC, owner of hard seltzer brand, Lone River Ranch Water

Diageo announces it has acquired Far West Spirits LLC, owner of the Lone River Ranch Water (‘Lone River’) brand. Lone River is a hard seltzer that takes inspiration…
evian Dua Lipa
New campaign

evian launches ‘Drink True’ campaign starring Dua Lipa

evian launches its new Drink True platform, with a striking campaign featuring Global Ambassador Dua Lipa. The stunning short film sees Dua connect to her true self…
tobermory gin
World Gin Awards

UK: Tobermory Mountain Gin recognised as Best in the World

The latest gin to be released by Tobermory Distillery has fought off stiff international competition to claim the title of the World’s Best Classic Gin by a top…
steve lee
People

Southern Glazer’s Wine & Spirits Promotes Steve Lee to Senior Vice President, General Manager - Northern California

Southern Glazer’s Wine & Spirits - the world's pre-eminent distributor of beverage alcohol - announced that it has promoted Steve Lee to Senior Vice President,…
Couple cheering with glasses of red wine
Partnership

Constellation Brands modernizes U.S. Route to Market through expanded relationship with Southern Glazer's Wine & Spirits

Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today a future-focused evolution of its domestic wine and spirits…
budweiser select
Light on calories, heavy on taste

Budweiser Select Redefines The Low Calorie Beer Category

Budweiser, America’s beer since 1876, today announced plans to support Budweiser Select at national distribution, after only being available to in-the-know St.…
benriach
Benriach Cask Edition Collection 2021

Benriach Distillery unveil its latest single cask bottlings

Benriach Distillery has today (Wednesday 3rd March) unveiled its latest single cask bottlings - Benriach Cask Edition Collection 2021. Each of its 19 premium expressions…
alcohol
Acquisition

Diageo completes acquisition of Chase Distillery

Further to the announcement on 26 October 2020 and the Competition and Markets Authority’s confirmation of regulatory clearance on 11 February 2021, Diageo today…
beer
Acquisition

Celli Group acquires certain Cornelius assets in Europe

Celli Group is pleased to announce that it has finalized an agreement with Cornelius Beverage Technologies Ltd. for the acquisition of a package of beer dispensing…
brooklyn brewery
Artistically Inspired

USA: Brooklyn Brewery Brings The Haze With ‘Brooklyn Pulp Art’ Hazy IPA

Beer? Art? Both! Today, Brooklyn Brewery is announcing the newest addition to its core line-up: Brooklyn Pulp Art Hazy IPA. Pulp Art [6.5% ABV] is Brooklyn's first…
pepsico neon zebra
New Product

PepsiCo's Latest Innovation Neon Zebra™ Is Primed to Disrupt the Cocktail Mixer Category

PepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers with a vibrant personality that offers…
heineken partnership
Agreement

Heineken, The Coca-Cola Company and the Coca-Cola System in Brazil announce redesigned distribution partnership

The Coca-Cola Company and the Coca-Cola System in Brazil have reached an agreement (the “Agreement”) to redesign their longstanding distribution partnership…
Jim Sabia and Mallika Monteiro
People

Constellation Brands: New and Expanded Responsibilities for Executives Jim Sabia and Mallika Monteiro

Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, today announced new and expanded responsibilities for two members of its…
Benriach Smoke Season Single Malt Whisky
Smoky Single Malt Whisky

Benriach turns up the peat in Speyside with “Smoke Season”

Smoky whiskies are not traditionally associated with Speyside, but look back through its distilleries’ archives and it’s clear that heavily peated single malts…
pepsi football campaign
Global campaign

Pepsi® Launches a Bold New World of Fizz

Pepsi introduces a new global campaign that celebrates culture with the pop and fizz of the irresistible cola and stars the world’s best across football and music,…
jay-z
Deal

JAY-Z sells 50 percent of Armand de Brignac champagne brand to Moët Hennessy

Moët Hennessy, the world leader in luxury wines and spirits is pleased to announce a partnership with Shawn JAY-Z Carter through the acquisition of a 50% stake…
shots
Financial results

Amber Beverage Group finishes 2020 on a high

For the second year in a row, the Moskovskaya® Vodka owner, Amber Beverage Group (ABG), has seized opportunities in the global market and exceeded its previous…
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