Energy drinks

monster energy zero sugar
Energy Drinks

Monster Energy Launches Monster Energy Zero Sugar

Twenty-one years after Monster Energy first ripped onto the scene and changed the beverage industry forever — it's finally here: Monster Energy Zero Sugar. With…
monster aussie lemonade
New Flavor

USA: Monster Energy Unveils New Juice Monster Aussie Style Lemonade

Aussie Style Lemonade is the latest big personality to join the Juice Monster lineup. Inspired by the land down under with over 10,000 beaches, Aussie Style Lemonade…
yoshiki coca cola
Energy Drink

Japanese Composer & Rock Star YOSHIKI Partners with Coca-Cola Japan, Launches Two New Energy Drinks

Iconic Japanese rock star and leader of X JAPAN, YOSHIKI, partners with Coca-Cola Japan to launch two new YOSHIKI-inspired energy drinks Real Gold X and Real Gold…
Two glasses of rum-cola cocktail with ice served on the bar
GlobalData

Coca-Cola Energy discontinuing sales in North America highlights gap in the market for hybrid innovations

Although energy drinks have witnessed steady year-on-year (YOY) growth in the US recently, Coca-Cola has decided to discontinue its Coca-Cola Energy brand after…
John Timar
People

USA: John Timar, Navy SEAL Veteran, Promoted to CEO of Kill Cliff

Kill Cliff, America’s best-selling clean energy drink, promotes John Timar to Chief Executive Officer. Under Timar’s leadership, Kill Cliff is celebrating…
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