Fanta: Limited Edition and Campaign for the Cinema Release of "Beetlejuice Beetlejuice"
Fanta is gearing up for the biggest Halloween yet through a global collaboration with the highly anticipated Warner Bros. Pictures movie, Beetlejuice Beetlejuice.…
Coca‑Cola and the OREO Brand are Teaming Up
“Besties” bring out the best in each other. Just ask Coca‑Cola® and the OREO® brand, two “bestie” brands teaming up to offer fans unique flavor experiences…
"Do More of What You Wanta" – Fanta with New Global Campaign
The 2000s called, and they want to know: Don't ya Wanta, Wanta Fanta? Fanta®, the leading sparkling fruit beverage brand known for deliciously refreshing flavors,…
Pepsi® Announces Football Star Jack Grealish as Global Brand Ambassador in Multi-Year Partnership
Pepsi has unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal.
Jack will take centre stage in Pepsi's soon-to-be-announced…
David Guetta Announces Partnership with Lyre’s Non-Alcoholic Spirits
Lyre’s, the #1 trending Non-Alcoholic Spirits brand, announces its partnership with the world’s #1 DJ David Guetta, with the mission to change the way the world…
Berry Creates Unique 100% rPET Bottle For New Sustainable Luxury Water Brand
A new luxury artesian mineral water is being packaged in a bottle using exclusively 100% recycled PET (rPET) bottles*, manufactured by Berry Global.
NEUE Water…
Capri Sun to take over sales and distribution from CCEP in Western Europe
Capri Sun Group Holding AG, the no. 1 kids drink brand in the world, has announced today that it will take back the sales and distribution of its iconic pouch drinks…
Co-Founded by Katy Perry And Morgan McLachlan: De Soi Introduces Très Rosé
De Soi, a premium non-alcoholic sparkling apéritif brand founded by global pop superstar Katy Perry and award-winning Master Distiller Morgan McLachlan, announces…
Franklin & Sons welcomes two new Brand Ambassadors to their UK and International teams
Creators of remarkable mixers since 1886, Franklin & Sons have welcomed Tommaso Cicala, UK Brand Ambassador, and David Robinson, Global Brand Ambassador, to…
Consistently sustainable – EUROGLAS is a TOP 100 innovative company
[Advertorial] EUROGLAS, a specialist in glass packaging, is demonstrating what the future of the packaging industry can look like. The second-generation family-run…
Hopwater - The new ‘Beer Alternative Alternative’ to refresh the Summer
Drinking a beer alongside a canal, in a park or at your favorite Open Air is a pleasure enjoyed by people across Germany. There is no exception to this in Wedding,…
PepsiCo Beverages North America: opening of the new 238,000 square foot warehousing
PepsiCo Beverages North America (PBNA) celebrated the opening of its new 238,000 square foot warehousing facility in Goodyear, Arizona with local government representatives,…
Monster Energy Launches Monster Energy Zero Sugar
Twenty-one years after Monster Energy first ripped onto the scene and changed the beverage industry forever — it's finally here: Monster Energy Zero Sugar.
With…
Franklin & Sons launch ‘Drinks In Trade’ vodcast series
On December 5th, Franklin & Sons celebrates the remarkably independent and vibrant hospitality industry with the launch of its new vodcast series ‘Drinks In…
Gatorade® launches new campaign to inspire future generations mentally and physically
Gatorade®, the world's number one sports drink*, launches an epic new global campaign to inspire future generations mentally and physically to achieve greatness,…
PepsiCo and AQUA Carpatica Announce Strategic Relationship
PepsiCo, Inc. (NASDAQ: PEP) announced it has entered into a strategic agreement with premium Romanian spring water AQUA Carpatica under which PepsiCo will own a…
LeBron James and LIFEWTR Unveil Purpose-Driven Partnership
NBA icon, businessman and philanthropist LeBron James is regarded as one of sports' most influential figures of all time with his community-based contributions leaving…
PepsiCo Beverages North America will build a 1.2 million square foot manufacturing facility
On July 13, 2022 PepsiCo Beverages North America (PBNA) acquired nearly 152 acres of land at the Denver High Point development area where it will build a state-of-the-art,…
SodaStream Launches "Set All Your Colors Free" Special Pride Edition
True to its continuous support of Pride, and as part of its mission to make the world a better place by defeating inequality and promoting acceptance and tolerance…
USA: Monster Energy Unveils New Juice Monster Aussie Style Lemonade
Aussie Style Lemonade is the latest big personality to join the Juice Monster lineup. Inspired by the land down under with over 10,000 beaches, Aussie Style Lemonade…
Japanese Composer & Rock Star YOSHIKI Partners with Coca-Cola Japan, Launches Two New Energy Drinks
Iconic Japanese rock star and leader of X JAPAN, YOSHIKI, partners with Coca-Cola Japan to launch two new YOSHIKI-inspired energy drinks Real Gold X and Real Gold…
USA: PEPSI® Launches NITRO PEPSI™
The cola category has been around for over a century. While it's had its share of flavor and packaging innovation, one thing has remained the same since the category's…
KKR acquire majority stake in Refresco
Refresco Group B.V. (“Refresco” or “the Company”), one of the largest independent beverage contract manufacturers in the world, and KKR, a leading global…
GlobalData: Coca-Cola shines in fourth quarter by meeting changing consumer demands
Following the fourth quarter and final year announcement results from Coca-Cola; Thomas Evans, Beverage Analyst at GlobalData, a leading data and analytics company,…
evian® launches designer collaboration with Moncler & Not Vital
Today, evian® reveals its latest designer collaboration with pioneering global luxury brand, Moncler. The collaboration sees a re-imagined, limited-edition 75cL…
Danone announces the sale of Aqua d’Or
Danone announces it has agreed to sell Aqua d’Or, its Water and Beverage business in Denmark, to Royal Unibrew, a Denmark-based brewing and beverage company.
DANONE…
USA: Functional Beverage Market Rises to $39 Billion
The U.S. food and beverage industry has been impacted heavily by COVID-19. In 2020 especially, more people looked to improve their health to prevent or lessen the…
The Coca-Cola Company Acquires Remaining Stake in BODYARMOR
The Coca-Cola Company today announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental…
PepsiCo Accelerates Digitalization with Launch of Digital Hubs in North America and Europe
PepsiCo, Inc. announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future.…
US: PEPSI® Unveils New Limited-Edition Pepsi x Cracker Jack Flavored Cola
Pepsi is taking baseball fans out to the ballgame and giving them one more thing to be excited about in October with Pepsi x Cracker Jack, only available through…
Truss CBD USA Expands Veryvell™ CBD Beverages Semi-Nationally
Truss CBD USA, a joint venture by Molson Coors Beverage Company (NYSE: TAP) and HEXO USA Inc, a subsidiary of HEXO Corp (NASDAQ: HEXO), today announces the expansion…
CCEP New Zealand named best Coca-Cola bottler
Coca-Cola Europacific Partners New Zealand (CCEP NZ) has been named the winner of the 2020 Candler Cup, a competition to find the best Coca-Cola bottler in the world.
The…
GlobalData: ‘Shock factor’ soft drink flavors on the rise
The traditionally popular flavors of cola, lemon-lime and pepper saw a combined 4.3% volume decrease in 2020, according to GlobalData. While these flavors will remain…
GOLDBERG launches the new Pink Grapefruit Soda
GOLDBERG & SONS announced and celebrated the launch of its latest premium mixer innovation at the Seven Sisters in the heart of Dubai. GOLDBERG Pink Grapefruit…
USA: Blake Lively Announces The Launch Of Betty Buzz
Today Blake Lively announced the launch of Betty Buzz, a new line of non-alcoholic, sparkling mixers made from clean ingredients. These mixers pair perfectly with…
USA: Beverage Industry Titan John M. Ferolito Introduces Saint James Tea
As the co-founder of AriZona Iced Tea, John M. Ferolito is no stranger to success in the beverage industry. Now, Ferolito has partnered with an entrepreneurial dream…
SodaStream Introduces "Terra", the Next Generation of Sparkling Water
The most satisfying sparkling water is the fresh kind you make yourself and with SodaStream's newest machine this experience just got even better. Today, the leading…
Timex x Coca-Cola Make Time for Unity with Release of Limited-Edition Capsule Collection
Timex®, a world leader in watchmaking and craftmanship, released a limited-edition collection of vintage-inspired watches, in partnership with Coca-Cola®. The…
Pepsi® and Dapper Dan Unveil Capsule Collection in Celebration of the Kickoff to NFL Season and New York Fashion Week
As the NFL season and New York Fashion Week both kick off, Pepsi is unapologetically celebrating these cultural moments as part of its season-long "Made for Football…
Top five themes reshaping the soft drinks sector over 2021/2022, according to GlobalData
After a tumultuous 18-month period following the COVID-19 pandemic, the global soft drinks market is expected to grow by 3.6%* in 2021 to 898.5 billion litres compared…
Coca-Cola Europacific Partners announces its two first carbon neutral manufacturing sites
Coca-Cola Europacific Partners (CCEP) is announcing that two of its manufacturing sites have been certified as carbon neutral[1]. The sites at Jordbro in Sweden…
US: MTN DEW® Brings The Heat With New MTN DEW® FLAMIN' HOT® Beverage And Fashion Capsule Collection
MTN DEW meets FLAMIN' HOT. You heard that right. The 81-year-old beverage brand is no stranger to pushing flavor boundaries and FLAMIN' HOT' is no exception. MTN…
Pepsi® Zero Sugar Teams Up With CC Sabathia To Bring Local Bronx Community Organization To Baseball's Biggest Stage
Former Yankees pitcher CC Sabathia knows a thing or two about being center stage at Yankee Stadium. Now, with the help of Pepsi® Zero Sugar, he's showing local…
US: Cann Launches First Of-Its-Kind Cannabis-Infused, Caffeinated Social Tonic
Cann, California's leading cannabis-infused beverage company, today announced Passion Peach Mate, the first-of-its-kind caffeinated cannabis beverage designed in…
US: Kill Cliff Launches Tekilla Kiwi with MMA Superstar Israel Adesanya
Fresh off his title defense for the middleweight belt in the UFC, Israel Adesanya has partnered with Kill Cliff to become the first UFC fighter to have his own energy…
PepsiCo Announces "Net Water Positive" Commitment
PepsiCo, Inc. announced its ambition to become "Net Water Positive" by 2030, aiming to replenish more water than the company uses, which would place it among the…
US: Leading Beverage Brand Health-Ade Announces Acquisition and Growth Financing
Health-Ade, a sales leader and pioneer in kombucha beverages, today announced that longstanding partner First Bev has acquired a controlling stake in the company.…
Dr Pepper Reveals FANtastic Chocolate
Dr Pepper is excited to announce fans can now access their latest exclusive indulgence, FANtastic Chocolate! The delectable combination of Dr Pepper and chocolate…