BrewDog partners with Asahi Japan to create Japanese Joint Venture
BrewDog, a leading independent craft brewer, is pleased to announce the launch of a joint venture in Japan with Asahi Breweries. Ltd (“Asahi Japan”), which will…
Premium Wheat beer brand Edelweiss launches in Asia
HEINEKEN has embarked on an adventure with its wheat beer brand, Edelweiss, launching in new markets and introducing its first global TV campaign for the brand.
Edelweiss…
US: Breakthru Beverage Group Appoints Tom Bené as President and CEO
Breakthru Beverage Group, a leading North American total beverage alcohol distributor with operations across the United States and Canada, today announced the Board…
Heineken® unveils new UEFA and Motorsports partnerships
The hope, the cheers, the suspense, the celebration - and having the very best of times before, during and after a sports event… it’s what fans want, now more…
American Hop Supplier Hosts Virtual Hop & Brew School Open to Global Craft Beer Community
Yakima Chief Hops (YCH), a 100% farmer owned hop supplier, invites the global craft beer community, including beer lovers, members of the media and brewers of all…
Tens of thousands of unique molecules detected in 467 beers from around the world
The tradition of beer brewing dates back to at least 7000 BCE and maybe even to the invention of agriculture, considering that the starch in most cereals can spontaneously…
¡Es Jose Time! Miller Lite And J Balvin Announce Partnership
Today, Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing "Es Jose Time," a partnership and campaign featuring Jose's take on Miller Time.…
The Boston Beer Company partners with PepsiCo for US launch of New "HARD MTN DEW" alcoholic offering
The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston…
India’s United Breweries becomes part of the HEINEKEN group
Heineken N.V. announces that, following United Breweries Limited’s (UBL) annual general meeting on 29 July 2021, it has obtained control of UBL in India. This…
The Heineken ‘Greener Bar’ launches at the 2021 Heineken London E-Prix
Global beer brand and London E-Prix race title sponsor Heineken® is unveiling its first sustainable bar concept, the Heineken® Greener Bar as part of its wider…
Budweiser Introduces Limited-Edition Notorious B.I.G. Cans
The King of Beers is celebrating the King of New York and the late rapper’s legacy with The Notorious B.I.G. Tall Boy Budweiser cans and collectible merchandise.…
GlobalData: "Craft beer is a budding contestant to disrupt traditional German beer industry"
Germany’s beer industry, a well-developed market that prides itself on its traditional brewing process, is being threatened by craft beer as consumers are becoming…
Budweiser Partners with Actor Bill Pullman to Recreate Iconic Presidential Speech from Independence Day
Independence Day has always been a holiday of great pride, tradition and celebration in the United States, but it holds extra significance this year. The holiday…
Australia: 50 Craft Beer Brands Bring Interactive Packaging to Life
Interactive, storytelling packaging will become a reality for the craft beer industry this year, with the release of Beerscans, an augmented reality concept for…
US: Asahi Super Dry Debuts New 25.4oz Can
Asahi Super Dry, the product known for its premium Karakuchi taste that transformed the modern beer market in Japan, today announced it will be launching a new 25.4oz…
US: Clausthaler Non-Alcoholic Premium Beer Expands Relationship With Andretti Autosport
Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, the leading German brewing group, announced today that it has expanded its…
Heineken with 'Enjoy the Rivalry' campaign for UEFA EURO 2020 partnership
Heineken® is launching a new global campaign showcasing its UEFA EURO 2020™ partnership, entitled ‘Enjoy the Rivalry’. The full through the line campaign…
Anheuser-Busch InBev Announces CEO Succession
Anheuser-Busch InBev announced that its Board of Directors has unanimously elected Michel Doukeris, President of AB InBev’s North America Zone, to succeed Carlos…
USA: Guinness Releases Baltimore-brewed Salt & Lime Ale Regionally For Seasonal Sipping
Seasonal and regional: Fan favorite from brewers at Guinness Open Gate Brewery Baltimore is on shelves in MD-DC-VA region.
Guinness announces the answer to a…
Ongoing COVID-19 uncertainty in Europe to hinder Heineken's full growth aspirations, says GlobalData
Following today's news (21 April) that Heineken has released its Q1 2021 financials; Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company,…
Amstel ULTRA® Serves Up Global Partnership with Tennis Star, Rafael Nadal
Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product…
HEINEKEN aims to be carbon neutral in production by 2030 and full value chain by 2040
HEINEKEN today announced a new ambition to decarbonise its own production by 2030 and its full value chain by 2040. This is the first in a series of refreshed Brew…
US: Estrella Jalisco and Sofia Reyes introduce new Tropical Chamoy Michelada
With more than 100 years of Mexican brewing tradition, Estrella Jalisco is announcing the latest addition to its Michelada portfolio with the new Tropical Chamoy…
Carlsberg consolidates its partnership with Avantium
Carlsberg has decided to join the PEFerence consortium as a partner in the development of the biobased PEF material. This new partnership underpins Carlsberg’s…
Desperados launches world’s first dance-powered app to support Europe’s nightlife Industry
With thousands of nightclubs currently closed across the world, Desperados is calling on partygoers around the world to unite in support of the clubs they love with…
Budweiser Select Redefines The Low Calorie Beer Category
Budweiser, America’s beer since 1876, today announced plans to support Budweiser Select at national distribution, after only being available to in-the-know St.…
Celli Group acquires certain Cornelius assets in Europe
Celli Group is pleased to announce that it has finalized an agreement with Cornelius Beverage Technologies Ltd. for the acquisition of a package of beer dispensing…
USA: Brooklyn Brewery Brings The Haze With ‘Brooklyn Pulp Art’ Hazy IPA
Beer? Art? Both! Today, Brooklyn Brewery is announcing the newest addition to its core line-up: Brooklyn Pulp Art Hazy IPA. Pulp Art [6.5% ABV] is Brooklyn's first…
Heineken, The Coca-Cola Company and the Coca-Cola System in Brazil announce redesigned distribution partnership
The Coca-Cola Company and the Coca-Cola System in Brazil have reached an agreement (the “Agreement”) to redesign their longstanding distribution partnership…
Carlsberg Marston’s Brewing Company to trial glass bottles with up to 90% lower carbon impact
The partnership with glass bottle supplier, Encirc, allows Carlsberg Marston’s Brewing Company to take another step towards Carlsberg Group’s ZERO carbon footprint…
DK: Proposed changes to the Board of Directors of Royal Unibrew A/S
As Chairman Walther Thygesen has announced his intention to step down from the Board of Directors of Royal Unibrew A/S no later than at the Annual General Meeting…
USA: Bud Light Seltzer Lemonade Debuts Its First-Ever Super Bowl Ad
Today, Bud Light Seltzer Lemonade released its first-ever Super Bowl television ad, titled “Last Year’s Lemons.” Inspired by the do-it-yourself haircuts, postponed…
Desperados Launches Alcohol-Free Innovation, Desperados Virgin 0.0%
Born from a wild experiment, Desperados Virgin 0.0% pushes the boundaries of non-alcoholic alternatives and unleashes the adventurous side of beer drinkers. The…
Suntory Beer Limited Business Strategy for 2021
Suntory Beer Limited conducts business based on its company vision of Brewing the Ultimate Beer Tradition. In 2020 we continued to work diligently to create new…
Anheuser-Busch Announces Partnership to Develop a More Sustainable Beer Can
Beer drinkers will soon be able to enjoy their favorite brew out of cans that are not only infinitely recyclable, but made from responsibly produced, low-carbon…