Lars Lehmann has decided to leave Carlsberg Group
Lars Lehmann, EVP Central & Eastern Europe and India (CEEI), has decided to leave Carlsberg Group to take up a position outside the company. He will continue…
Heineken® 0.0 Launches Limited Edition "L0VE.L0VE" Cans
Today, Heineken, the leader in zero alcohol beer, announced it will be transforming its category-leading Heineken 0.0 in a nod to a 0-0 tennis score, celebrating…
Busch Light and Crocs Launch Two Limited-Edition
Toss those dusty sneakers and clunky hiking boots because Busch Light has teamed up with iconic global footwear brand, CrocsTM, to release two limited-edition styles…
Paulaner USA Announces Its 'Big Cans For Big Heroes' Campaign
Paulaner USA, the exclusive importer of the legendary Paulaner in the United States, is excited to announce its Big Cans for Big Heroes national campaign in support…
Carlsberg launches super premium Signature Alchemy Brews series
Carlsberg has launched a series of six signature, super premium Alchemy Brews, developed and crafted at The Carlsberg Research Laboratory and sold exclusively at…
Estrella Jalisco’s Vive Tu Estrella Campaign Celebrates Modern Mexican Culture With New Ads
Estrella Jalisco debuts a new take on its Vive tu Estrella campaign, celebrating its authentic Mexican heritage, refreshing liquid, and the consumers who inspire…
Carlsberg Launches New Global Brand Campaign
Carlsberg is launching a new global brand campaign – Do the best things begin with curiosity? Probably - championing that all progress in the world starts with…
1664 Blanc Introduces Good Taste With A Twist 3.0
This season, the super-premium brand 1664 takes us back to ‘Rue 1664’ – the home of Good Taste With A Twist, releasing a new wave of global campaigns.
The…
Starnberger expands internationally: Bavarian Craft Beer Brand Partners with Krombacher for European Launch
Germany’s family owned and operated Krombacher Brewery helps to introduce one of Bavaria’s most exciting craft breweries to a wider audience by launching the…
1664 Blanc launches in the UK with exclusive experiences for London Fashion Week
Carlsberg Marston’s Brewing Company (CMBC) in the UK is painting the town blue as it launches the super-premium beer 1664 Blanc in the UK.
1664 Blanc is the…
KOFF Christmas Beer combines regenerative farming and carbon-neutral production
KOFF Christmas Beer is the oldest and most popular Christmas beer in Finland, brewed since 1987 with the same recipe. This year one can track its malted barley to…
HEINEKEN completes exit from Russia
HEINEKEN N.V. announces completion of the transaction to sell its Russia operations to Arnest Group. The transaction has received all the required approvals and…
Carlsberg Sverige invests heavily in electric trucks for ZERO Carbon Footprint
Now the work begins on electrifying all beverage transportation between Carlsberg Sverige’s brewery in Falkenberg, the water factory in Ramlösa, and the transshipment…
Carlsberg opens new cultural attraction
Since 2018, one of Copenhagen's most popular tourist attractions, Visit Carlsberg, has been closed and undergone extensive modernisation. On 1 December 2023, Visit…
Consistently sustainable – EUROGLAS is a TOP 100 innovative company
[Advertorial] EUROGLAS, a specialist in glass packaging, is demonstrating what the future of the packaging industry can look like. The second-generation family-run…
Hopwater - The new ‘Beer Alternative Alternative’ to refresh the Summer
Drinking a beer alongside a canal, in a park or at your favorite Open Air is a pleasure enjoyed by people across Germany. There is no exception to this in Wedding,…
European Beer Star celebrates its 20th anniversary
For 20 years now, the European Beer Star has been on the quest to find the best beers in the world. The registration phase for this year's edition of the renowned…
Peroni Nastro Azzurro 0.0% brings superior Italian taste to the non-alcoholic category
Peroni Nastro Azzurro is bringing its superior Italian taste to a new category that helps fans live every moment. Introducing Peroni Nastro Azzurro 0.0%— a premium…
Desperados offers refreshing take on true flavours of Christmas with launch of festive beer
It’s that time of year again. The Christmas lights are up, the weather is getting colder, the pile of presents under the tree grows, and plans for people to come…
Heineken® announced as title race partner for the FORMULA 1 LAS VEGAS GRAND PRIX 2023
The world's most anticipated F1® race, next year's clash in Las Vegas, has been officially announced as the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX 2023.…
Coors Light will pay $50,000 to duplicate its logo
In celebration of National American Beer Day, Coors Light, the beer made to chill, is announcing a nationwide Chill Harder Pays Harder program to give back to its…
Krombacher and Wacken Open Air present the "Growling Creatures"
What do grey seals, cuckoos, and lynx have in common? They are all rare, European native species whose survival is threatened, and they are part of the "Growling…
Diageo announce plans for €200 million carbon-neutral brewery in Kildare
Diageo announced plans to invest €200 million in Ireland’s first purpose-built carbon neutral brewery on a greenfield site in Littleconnell, Newbridge, Co. Kildare.…
Carlsberg Sweden opens underwater bar
To remind Swedes to abstain from alcohol when sailing, Carlsberg Sweden has created an underwater bar at the bottom of the sea.
At the lake, alcohol intake can…
Royal Unibrew to acquire Amsterdam Brewery Co. Ltd.
Royal Unibrew has entered into an agreement to acquire 100% of the Toronto-based company Amsterdam Brewery Co. Ltd. The Canadian craft brewing company Amsterdam…
Diageo sells Guinness Cameroon S.A. to Castel Group for £389m
Diageo announces it has agreed to sell Guinness Cameroon S.A., its brewery in Cameroon, to Castel Group for £389m. On completion, Castel will take over the production…
Krombacher featured in new series “Brewing Ambition”, produced by BBC StoryWorks
From the serene Krombach valley to vibrant London – a brand-new film about Krombacher explores the journey of the brewery’s iconic natural beer. Told by the…
Carlsberg wins award for World’s Most Water Efficient Brewery
The water recycling plant at Fredericia Brewery in Denmark shows that it is possible to dramatically cut the amount of water needed to produce our beer. Yesterday,…
Carlsberg launches new global campaign with Mads Mikkelsen
The Carlsberg brand is launching a new global campaign featuring Mads Mikkelsen to show that there’s more to Carlsberg than meets the eye. For the first time,…
Anheuser-Busch InBev Announces Decision to Sell Interest in Russian JV
Anheuser-Busch InBev (Euronext: ABI) (NYSE: BUD) (MEXBOL: ANB) (JSE: ANH) (“AB InBev”) announced that it will sell its non-controlling interest in the AB InBev…
Brooklyn Brewery launches Brooklyn Pilsner
The award-winning Brooklyn Brewery is extending its reach into the premium lager category with the launch of Brooklyn Pilsner – a crisp, bright and refreshing…
Yakima Chief Hops Achieves Patent Status on Cryo Hops® Process
Yakima Chief Hops (YCH), the leading American hop supplier, has been awarded a US patent for its innovative hop processing technology used in manufacturing their…
Heineken launches first virtual beer brewed in the virtual world: Heineken Silver
Heineken® launched its first, brand new, virtual beer, Heineken® Silver, exclusively in its virtual brewery within the immersive digital platform, Decentraland.
In…
Berliner CSD e.V. and BrewDog unveil "Hoppy Pride" winning design
Mirror, mirror on the wall, which Hoppy Pride design won the love of all? In January, BrewDog Germany and the Berliner CSD e.V. announced their cooperation with…
Blue Moon launches new LightSky Tropical Wheat
Blue Moon Brewing Company announces the expansion of Blue Moon LightSky, the brand’s light yet surprisingly flavorful, citrus-forward beer, with its first line…
GlobalData: AB InBev’s investments in premium and NoLo beers drive company’s growth
Following today’s (24 February) news that AB InBev reported beer and non-beer volumes growth of 3.4% and 3.8%, respectively, in Q4 2021; Peter Ramshaw, Consumer…
GlobalData: Heineken’s premium range flourish amid high consumer price inflation
Following last week's (February 16, 2022) release of Heineken’s trading results, Ethan Elliott Maddison, Beverage Analyst at GlobalData, a leading data and analytics…
Diageo announces £73 million Guinness microbrewery and culture hub to be built in London
Diageo, maker of Guinness, today announces its plan to invest £73 million in ‘Guinness at Old Brewer’s Yard’, a new microbrewery and culture hub in Covent…
Norway: Royal Unibrew acquires full ownership of Hansa Borg Bryggerier
Royal Unibrew A/S has entered into an agreement to acquire the remaining 75% of Hansa Borg Bryggerier, of which Royal Unibrew already has 25% ownership, resulting…
USA: US Beverage Forms Joint Venture to Acquire Uinta Brewing
US Beverage, LLC, (USB) one of America's leading beverage companies, announced that it has formed a joint venture to acquire Utah's largest independent craft brewer,…
Global Hop Supplier Launches New Podcast, Highlighting Women+ in the Hop and Beer Industries
Yakima Chief Hops (YCH), the largest American hop supplier for the global brewing community, has launched a new podcast titled Bigger Than Beer. In their first season,…
American Hop Supplier Builds New European Fulfillment Center in Belgium
In an effort to better serve the global brewing community Yakima Chief Hops (YCH), the largest grower-owned hop supplier based in Yakima, Washington, has completed…
No-ABV beer and cider has potential to accentuate market opportunities in the Middle East
No-alcohol beer and cider are set to make a splash on the Middle East scene, says GlobalData, as the region is seeking to boost tourism. The leading data and analytics…
Carlsberg Group Receives Lighthouse Award for World’s Most Water Efficient Brewery
Carlsberg Group has been named as recipients of the 2021 Lighthouse Awards for a revolutionary water recycling plant inaugurated in 2021, which will make the Fredericia…
GlobalData: Heineken’s Q3 sales impacted by renewed wellbeing trends following COVID-19 pandemic
Following today’s release of Heineken’s quarter three trading results; Holly Inglis, Beverages Analyst at GlobalData, a leading data and analytics company, offers…
US: Empire State Building Partners With Bronx Brewery
Prost! In its 90th year, the Empire State Building (ESB) has much to toast to as it brings Oktoberfest to its iconic 86th Floor Observatory with Bronx Brewery every…
Heineken® has collaborated with actor Daniel Craig to create the ‘Worth The Wait’ commercial
Heineken® today reveals a new commercial concepted in collaboration with Daniel Craig called ‘Worth The Wait’, which celebrates the highly anticipated release…
HEINEKEN USA Kicks Off its 'Behind the Label' Initiative by Examining Gender Diversity in the Industry
HEINEKEN USA today announced the launch of its Behind the Label initiative, a program designed to foster inclusion & diversity across the alcoholic beverage…