USA: Award-winning rooster Rojo Tequila secures new importer in the US

Global spirits company Amber Beverage Group (ABG) has expanded its partnership with US importer of alcoholic beverages, California-based Pacific Edge Wine & Spirits. In addition to the one-of-a-kind KAH® Tequila, which the company started to distribute in the US in June 2020, the experienced importer will now introduce the award-winning Rooster Rojo® tequila to US consumers.

“This is a great day for Rooster Rojo as we are entering the biggest Tequila market in the world. Our experience in trade shows, including Vinexpo New York 2020, shows that there is a great interest in this brand, and we hope that American consumers will appreciate the smooth and authentic taste that our hard-working team in Mexico has achieved,” said Mantas Zlatkus, the Global Brand Director of Rooster Rojo tequila.

“We are thrilled to continue our partnership with Pacific Edge through the inclusion of Rooster Rojo in their portfolio. Their category expertise and proven track record is essential in expanding the brand’s footprint in the US and establishing the foundation needed to create strong consumer awareness and pull-through,” said Angela Bosco, ABG Brand Director US.

Using only 100% Blue Weber Agave, Rooster Rojo® tequila is produced in small batches at the very base of the Volćan de Tequila. Carefully crafted by the Fabrica de Tequilas Finos Master Distiller, Arturo Fuentes Cortes, and blended with water that is filtered through real Mexican silver, Rooster Rojo is the first tequila to use this technique, resulting in an authentic and high-quality spirit. It has very special high, authentic old-style bottle representing the Volćan de Tequila.

The brand’s international recognition is rapidly gaining traction: Rooster Rojo gets excellent results in every international contest the brand enters. The latest medals were received from some of the most prestigious global competitions including the Wine & Spirits Awards in China, CWSA, as well as the San Francisco World Spirits Competition.

The brand is owned by Amber Beverage Group (ABG), a leading producer, distributor, logistics provider and retailer of beverages. ABG operates internationally from its head office in Luxembourg and through its production and distribution companies in Russia, Mexico, the UK, Australia, Austria and the Baltics, its historical home.

Source: Amber Beverage Group