USA: PEPSI® Launches NITRO PEPSI™

The cola category has been around for over a century. While it’s had its share of flavor and packaging innovation, one thing has remained the same since the category’s inception – the bubbles. Pepsi is taking on its most ambitious feat yet, reimagining the cola experience with a massive innovation – Nitro Pepsi. Nitro Pepsi is the first-ever nitrogen-infused cola that’s actually softer than a soft drink – it’s creamy, smooth and has a mesmerizing cascade of tiny bubbles topped off by a frothy foam head.

The Nitro Pepsi Difference

Nitro Pepsi will have you reconsider what you know about cola. Smaller bubbles, also infused with nitrogen, create an unbelievably smooth, creamy texture made possible by a unique widget placed at the bottom of every can. This is the first time this type of widget technology, often seen in beer and coffee products, is being applied to the cola category and creates the frothy, foamy, smooth texture unique to Nitro Pepsi. It does not look and taste like a traditional cola or soda, and in fact, it’s best consumed differently as well.

While Nitro Pepsi is enjoyed from the can, there are a few steps you can take for optimal consumption. Nitro Pepsi is:

• Best served cold, ideally without ice
• Best “hard poured” or fully inverted into a tall glass
• Best enjoyed sipped directly from the glass (rather than through a straw), allowing the unique foam head to leave a frothy, foamy mustache

Nitro Pepsi will be available in two delicious flavors, Draft Cola and Vanilla Draft Cola, in newly designed cans in both single serve and 4-pack varieties.

“While soda has been a beverage of choice for so many consumers over the past century, some people still cite heavy carbonation as a barrier to enjoying an ice-cold cola. With this in mind, we wanted to come up with a new way for people to enjoy delicious Pepsi cola, but with a new experience around the bubbles,” said Todd Kaplan, VP of Marketing – Pepsi. “Nitro Pepsi is a first-of-its-kind innovation that creates a smooth, creamy, delicious taste experience for fans everywhere. Much like how nitrogen has transformed the beer and coffee categories, we believe Nitro Pepsi is a huge leap forward for the cola category and will redefine cola for years to come.”

Nationwide Roll-out

Pepsi announced its intent to use this nitro technology in 2019 and has been working tirelessly to build out this innovation ever since. Finally, Nitro Pepsi will be available nationwide on March 28. Accompanying the roll-out will be a fully integrated marketing campaign including a new national television commercial (LINK) that reinforces the uniquely smooth and creamy experience of Nitro Pepsi. In addition, fans will be able to try Nitro Pepsi ‘on tap’ for the first time beginning March 25 in the Sky Lounge at The High Roller Observation Wheel at THE LINQ Promenade on the Las Vegas Strip.

For more information, please visit www.pepsi.com/nitro.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.

Source: PepsiCo