Brown-Forman to purchase Gin Mare Brands

Brown-Forman Corporation announced it has reached an agreement to purchase the Gin Mare brands from Vantguard and MG Destilerías. Upon completion of the transaction, Brown-Forman will add Gin Mare and Gin Mare Capri to its growing portfolio. Gin Mare, the world’s No. 1 ultra-premium gin, is a Spanish gin with a Mediterranean-inspired recipe of botanicals, including Arbequina olives, thyme, rosemary, and basil. Gin Mare Capri, introduced last year, is made with Italian bergamot and lemons, along with Gin Mare’s four principal botanicals.

“Gin Mare and Gin Mare Capri are unique gin brands with impressive sales growth and strong distribution in important European markets. They are excellent complements to Brown-Forman’s super-premium portfolio,” said Lawson Whiting, President and CEO, Brown-Forman Corporation. “We believe this exciting acquisition enhances our capacity to deliver meaningful global growth for the long term.” Gin Mare was founded in 2010 by the Giró Family of MG Destilerías and Alfonso Morodo and Antonio Pardo of Vantguard. Today, it is sold in more than 70 countries and is the largest ultra-premium gin brand in the world according to IWSR.

“Brown-Forman is the perfect partner to bring Gin Mare to more consumers and bartenders around the world while keeping the brand’s commitment to producing a unique, high quality, Mediterranean gin,” said Manu Giró, CEO, and Marc Giró, Master Distiller, MG Destilerías.

“Our motto at Vantguard is to create brands that are alive with soul and aim to put a sparkle in our customers’ eyes. It’s been a thrill to watch consumers embrace our brand, and we are excited about the future for Gin Mare with Brown-Forman’s resources and capabilities behind it,” added Antonio Pardo and Alfonso Morodo, Vantguard Co-CEOs.

Gin Mare will continue to be produced at MG Destilerías in Vilanova i la Geltrú, a fishing village between the Costa Brava and the Costa Dorada. The transaction, subject to customary closing conditions, is expected to close within 60 business days.

About Gin Mare

Established in 2010, Gin Mare is the first gin that distills the Mediterranean lifestyle into a bottle. Gin Mare uses a unique blend of botanicals that include Arbequina Spanish olives, basil, rosemary, and thyme. The distillery, located about 50 kilometers outside of Barcelona in an old fishing village, includes a custom-made still housed within an 18th century chapel. With a base of premium barley and independently distilled Mediterranean-inspired botanicals, the ingredients combine for the brand’s signature blend, allowing each botanical to be expressed in the final product.

About Brown-Forman

For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee RTDs, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Gentleman Jack, Jack Daniel’s Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Finlandia, Chambord, and Fords Gin.

Brown-Forman’s brands are supported by approximately 5,200 employees globally and sold in more than 170 countries worldwide. For more information about the company, please visit Brown-Forman.com. For more information about the company, please visit brown-forman.com.

About Vantguard

Established in 2006 in Spain, Vantguard is a brand innovator and global spirits distribution company successfully building global brands such as Gin Mare, Curado Tequila, Seventeen Contemporary Mixers, Gin Raw, Bonanto, Flaming Pig, Ysabel Regina, Capucana, 22 Artesian Water and Isleña. They are driven by the opportunity to create and build global brands that stand out within the drinks industry. Vantguard is focused on engaging and inspiring consumers, building an emotional connection with their brands, and challenging the norm by avoiding the mainstream. They create brands that provide unique and satisfying experiences to the global consumer. Vantguard lives in the moment, working hard but having fun along the way. For more information about the company, please visit Vantguard.com.

About MG Destilerías

Established in 1835, MG Destilerías is a family-owned global company headquartered in Spain. Under the Giró’s family leadership, they have more than 185 years of expertise and are known for their distilling tradition, innovation, and quality. MG Destilerías was one of the earliest local gin makers in Spain with the company’s iconic brand GIN MG. MG Destilerías development and ownership of leading brands, like LE TRIBUTE, Ron Barceló, and Santísima Trinidad de Cuba, showcases their knowledge and passion for distilling and brand building. The aim of MG Destilerías is to continue creating and developing new brands that amaze and create conversations among spirit consumers. For more information about the company, please visit mgdestilerias.com.

Source: Brown-Forman